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While the Average CMO Tenure Is Up, the Number of CMOs Is Not
The average CMO tenure at Fortune 500 companies in 2024 grew slightly from 2023, according to a new study released by executive search firm Spencer Stuart. But while CMO tenure was up, the actual number of CMOs is shrinking.
Quick Wins
Customer Problem Solution Features Map Quick Win
This clear, easy-to-use framework systematically links customer problems to relevant product features, outlining advantages and benefits to enhance messaging and market positioning.
Leading Edge
LinkedIn and AI: Best Practices for B2B Marketers in 2025
B2B marketers are increasingly relying on digital channels to engage with customers and prospects, with LinkedIn leading the way as a powerful platform for networking and driver of business growth (see Figure 1). As generative AI reshapes the marketing landscape, companies must leverage new tools and technologies to enhance efficiency and drive greater value with their LinkedIn strategies.
Marketing to Moms
How can my brand effectively connect with mothers?
Challenger Brands
How do challenger brands succeed in becoming competitive leaders?
AARP’s "Embrace Your Inner Dragon" Campaign
AARP strives to enhance the quality of life for all as we age, celebrating unique traditions such as Lunar New Year and the Year of the Dragon. To achieve this aim, AARP has committed to reaching diverse, multicultural, and multigenerational audiences, focusing on Asian Americans and Pacific Islanders (AAPIs), the fastest-growing segment of the U.S. population.
Ad Council Uses Emotional Ad to Educate Hispanic Communities on Alzheimer’s
The Ad Council, in partnership with the Alzheimer's Association, educated Hispanic pre-care partners on the information necessary to detect early signs of Alzheimer’s with an emotional campaign.
Advocacy Organization’s Call to Action for LGBTQIA+ Safety in Canada
Egale Canada used an unraveled Pride flag to raise awareness about underreported anti-LGBTQIA+ hate crime incidents.
ANA Calls for an Industry-wide Pause to Sharpen Our Skills: The ANA Global Day of Learning — A Collective Reset for Marketers
The ANA’s CMO Group reflects on the last four years of the organization’s “Global Day of Learning” program.
Global CMO Growth Council Delegate Handbook: March 2025
Delegates are united by shared leadership and a commitment to advancing the global marketing agenda. The Growth Council provides a platform for CMOs to tackle common challenges together while learning from one another.
Global CMO Growth Council Delegate Handbook
Delegates are united by shared leadership and a commitment to advancing the global marketing agenda. The Growth Council provides a platform for CMOs to tackle common challenges together while learning from one another.
#pAId: A Deep Dive into Influencer Marketing and Deal Making
This panel discussion will look beyond the FTC Endorsement & Testimonial Guides to provide a deep dive into the art of the deal, issues with influencers, and the injection of #AI into influencer deals.
AI As Co-Creator: Legal Updates and Compliance Strategies
This session will cover litigation and regulatory updates regarding AI and GenAI as it relates to advertising and creative industries.
Recent Developments in Advertising Law: Trends and Key Decisions
This session will explore recent court decisions and developing legal trends affecting advertisers, brands, and agencies.
Global Soft Power Index 2025
Brand Finance ranks nations by the extent of their soft power.
Best Ads of Super Bowl LIX
Zappi analyzed all the ads with consumer feedback from over 20,000 US consumers using Zappi’s Amplify Advertising System, a modern research system that fuels agile, iterative ad development with continuous consumer feedback.
Lessons From Super Bowl LIX for Year-Round Marketing Success
System1 shares insights drawn from the 2025 Super Bowl’s slate of advertisements and its own proprietary ad-testing platform.
How Viewers Allocate Their TV Time, by the Numbers
Nielsen data shared at the 2025 ANA Nonprofit Conference reveals how people apportion their viewing time between streaming, cable, and broadcast TV, with additional granularity offered as to how viewing time is apportioned between streaming platforms like YouTube, Netflix, Hulu, and Disney+.
Sustainer Lifetime Value by Age
Data shared at the 2025 ANA Nonprofit Conference compares how the giving rates of those over and under the age of 35 evolves over time.
The Most Important Actions at Each Stage of the Path to AI Excellence
Google and BCG share a maturity model for the adoption of AI tools, along with the results of a survey that indicate what percentage of businesses are currently operating at each stage.
Customer Problem Solution Features Map Quick Win
This clear, easy-to-use framework systematically links customer problems to relevant product features, outlining advantages and benefits to enhance messaging and market positioning.
Customer Problem Analysis Quick Win
This simple framework maps customer value drivers, compares them against the next best alternative, and determines where your solution wins, where it matches, and where competitors may have an advantage. This approach ensures you can communicate a compelling, value-driven sales narrative.
Customer Solution Engineering Process Quick Win
This practical, step-by-step Customer Solution Engineering Process Diagram iadesigned to help you analyze customer needs, develop tailored solutions, and measure success.
Ideal Customer Profile Quick Win
This practical, easy-to-use Ideal Customer Profile Template is designed to help you identify and document your ideal accounts and key buyer personas, ensuring your marketing and sales efforts are sharply focused on the most valuable prospects.
The AI Marketing Transformation: Moving Forward, at Different Speeds
With over 400 responses to our membership survey, ANA presents a clear picture of what key marketers think of the AI transformation (hint: it's curious and optimistic), the ways that marketers are testing and implementing, and how they see the future of AI moving forward.
ANA In-House Agency Fact Book — 2025
The ANA In-House Agency Fact Book explores the capabilities, organizational chart (where provided), and other key data points of some of the best in-house agencies in the industry.
My Voice Matters: Inclusive Marketing Excellence
Learn how inclusion impacts decision-making, career progression, and belonging across the marketing and advertising industry. This study provides actionable insights to help organizations create environments where every professional can thrive.
Training Takeaways
Get smarter at a glance with career-critical insights drawn from expert-led trainings.
Eight Tips for Aligning MarTech with Strategy
Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”
Four Tips for Discovering and Distilling the Insights Necessary for a MarTech Assessment
Learn how to uncover your organization’s MarTech needs and challenges while aligning with key stakeholders.
Four Tips for an Effective MarTech Business Case
Learn the four key communication objectives, which, if followed, will give your MarTech business case clarity and earn it a receptive audience.
Videos
A library of ANA on-demand conference sessions and highlights, webinars, podcasts, and original video content.
Explore ANA Content Channels
Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.