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Research Reports
Loyalty Marketing: The Good, the Bad, and the Ugly
Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. While there is clear “good” in loyalty programs, there are also “bad” and “ugly” characteristics. The paper provides guidance for protecting loyalty programs.
Pulse
Marketing Glow Up: The Power of Omnichannel Success
In a fireside chat featuring Courtney Herb, senior director of brand marketing and public relations at NextRoll, and Alejandra Tenorio, senior director of digital marketing and e-commerce at RMS Beauty, shared strategies for achieving consistent performance across multiple channels.
Pulse
Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising
The advertising industry plays a major role in carbon emissions, adding to the growing concern that over the next decade the planet could reach dangerous levels of global warming. The biggest culprit in the industry at fault, which may surprise some, is digital advertising.
Brand Investment
How can I show my organization the value of investing in the brand?
Humor in Advertising
How can brands use humor to connect with consumers?
Abbott Revolutionizes Traditional Trade in Vietnam with a Data Program to Assist Retailers
Abbott created a data-collection program that gave retailers in Vietnam the power of first-party data analysis normally the province of large and sophisticated organizations.
adidas Shares Local Flavor with Sneakerheads
adidas co-branded a new shoe in partnership with a legendary Dubai restaurant.
adidas’ "Running While Black" Docuseries Shows What True Commitment to Positive Change Looks Like
In the wake of Ahmaud Arbery’s heinous murder, adidas created a three-part docuseries meant to shine a light on dangers and discrimination Black individuals face while performing simple activities like running.
Consumer Insight from Boston Consulting Group (BCG)
Many companies lack reliable customer data and have insufficient insights into customer behavior. Explore BCG’s latest thought leadership on customer insights for underexplored growth opportunities for your business. This presentation was shared by BCG executives during the 2024 Global CMO Growth Summit in Orlando.
The ANA Global CMO Growth Council Position on Generative AI — November 2024
The CMOs of the ANA Global CMO Growth Council community have steered the development of a common set of principles and guidance to help ensure that AI-based initiatives create value without harmful unintended consequences. The initial draft is available now for review and comment.
Global CMO Growth Council Inclusive and Sustainable Marketing Working Team Case Studies
These case studies, developed by the Inclusive & Sustainable Marketing Working Team of the Global CMO Growth Council, are designed to illustrate the bottom-and-top-line impact that can be achieved by marketing that centers on sustainability and inclusivity.
Building the Business Case for Creative Disruption
This session featured an overview of the “state of the state” of creativity as a business driver in the context of how “brand” is evolving and the challenges facing marketing.
Fearless Marketing Drives Growth for a Brand Disruptor
In this session, learn how to take calculated risks that pay off, how to build an in-house and external marketing team to develop content at speed and scale, and why strategic partnerships (like the NFL, Nascar, Pat MacAfee and more) are critical to growth.
Integrating Timelessness with Timely Culture to Supercharge Creativity
In this session, GUT US CEO Sandra Alfaro shared how blending timelessness with timely culture can supercharge creativity in a simultaneously cluttered and fractured media landscape.
Staying Relevant – Adapting Your Organic Social Media Strategy to Algorithm Changes by Inspira Marketing
Inspira Marketing shares five strategies marketers can leverage to navigate the ever-evolving shifts in social media algorithms, connect with social media users, and enhance their visibility on social media platforms.
From Clicks to Conversions: Maximizing Email Marketing and Paid Media Integration
Inspira explores the benefits of marrying email marketing and paid media to foster better consumer relationships, driver conversions, expand audience reach, enhance targeting, and more.
How to Measure Ads More Effectively in a Streaming-First Marketplace
Advertisers are grappling with measuring ads in an evolving TV landscape. Daniel Tjondronegoro, co-founder of Beatgrid, explores how brands can unlock the full potential of measurement in a streaming age.
The Frequency with Which Different Age Groups Check Their Mail, Charted
The United States Postal Service (USPS) breaks down how often millennials and baby boomers, as well as members of generation X and generation Z check their physical mail.
The Past and Future Growth of Retail Media Ad Spend
Macquarie US Equity Research charts the growth of retail media ad spending since 2014 and forecasts its future growth all the way out to 2029.
Comparing Project Management Tools
Grant Thornton breaks down the capabilities of the project management tools Wrike, Asana, Mavenlink, and ADO (Azure DevOps) as they apply to marketing operations.
ABM Account Plan Canvas 2025
Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.
Advertising Calendar and Budget Template 2025
Use this to organize your advertising campaigns. Track media types, due dates, and budget info.
Agile Content Marketing Calendar 2025
Use this calendar template to keep track of your content marketing efforts through an agile approach.
Blog Post Syndication Calendar 2025
A report to track editorial calendar opportunities and their associated deadlines.
Loyalty Marketing: The Good, the Bad, and the Ugly
Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. While there is clear “good” in loyalty programs, there are also “bad” and “ugly” characteristics. The paper provides guidance for protecting loyalty programs.
CMO's Playbook for MarTech
For the modern CMO, mastering the MarTech stack is no longer a luxury; it's a necessity. This playbook is designed to guide CMOs through the complexity of today's MarTech landscape, offering strategies and insights to build a high-performing marketing technology operation.
Ultimate Playbook for Data Clean Rooms
Data clean rooms provide companies a secure and controlled environment to bring data together in a collaboration exercise for an analysis of a consolidated data set. Data clean rooms have a long way to go until they reach mass adoption by client-side marketing companies. This playbook is intended to close this gap.
Training Takeaways
Get smarter at a glance with career-critical insights drawn from expert-led trainings.
Eight Tips for Aligning MarTech with Strategy
Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”
Four Tips for Discovering and Distilling the Insights Necessary for a MarTech Assessment
Learn how to uncover your organization’s MarTech needs and challenges while aligning with key stakeholders.
Four Tips for an Effective MarTech Business Case
Learn the four key communication objectives, which, if followed, will give your MarTech business case clarity and earn it a receptive audience.
Videos
A library of ANA on-demand conference sessions and highlights, webinars, podcasts, and original video content.
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Blogs
Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.
Marketing Futures
With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.
ANA Magazine
Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.
Podcasts
Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.