Search Results for All Content (access may be restricted)
Search returned: 392 document(s).
-
How Marketers at SMBs Ensure They Have the Right Skillsets
Trends and Technology December 2, 2024A skills-based recruitment strategy — rather than strictly relying on education level — is an increasingly popular ingredient for small- and medium-sized businesses (SMBs) that are eager to attract, retain, and grow marketing talent. SMBs can fill in any potential knowledge gaps through training programs that take a long-term approach.
view -
Five Tips for Creating Compelling Stories with Data Visualization
POVs November 27, 2024These five tips for telling stories via data visualization will have you on your way to transforming abstract numbers and statistics into visual narratives that are intuitive, accessible, and perfect for informing smarter business decisions.
view -
Stopping Burnout
Trends and Technology November 22, 2024Burnout is taking a serious toll throughout the workplace, leading to lower productivity and higher absenteeism, among other costs — marketing teams may be increasingly susceptible.
view -
The Challenges and Opportunities of Inclusive Marketing in a Polarized Context
Partner Content November 21, 2024Despite evidentiary support that inclusion efforts lead to actual growth, the reality of the U.S. landscape today still poses inevitable risk. But mitigation is possible if brands can fully embrace inclusion tactics across three areas: role, representation, and resonance.
view -
Ignoring Branding Comes with a Perilous Cost
Podcast Clips November 21, 2024Maggie Gross, head of strategy and brand practice leader at Deloitte Digital, explains why ignoring branding efforts is a lot like ignoring the foundation of a home — if you do it long enough, things will start to fall apart.
view -
Flooding the Channel with Event Content
Event Recaps November 20, 2024AI technology can automate the conversion of live event content into multiple digital assets, removing friction between live events and follow-up content while enabling organizations to "flood the channels" with thought leadership content efficiently and effectively.
view -
Jobs-To-Be-Done: Satisfying Your Customers’ Highest Needs
Knowledge Partners November 20, 2024The “jobs-to-be-done” framework for understanding consumer purchase decisions was first coined by scholar Clayton Christensen. In this piece, Brandtrust Founder Daryl Travis outlines what the framework is and how marketers can use it to better understand what motivates consumers.
view -
Delivering Performance 2024: Charting the Future of Direct Mail in an Omnichannel World
Event Recaps November 20, 2024Despite rising costs and digital alternatives, direct mail remains a vital $37.3 billion marketing channel, with brands investing in innovative approaches to measurement, personalization, and omnichannel integration to drive performance.
view -
How Pilot Marketing Campaigns Drive Success
Partner Content November 19, 2024Like test-driving a vehicle before purchasing, pilot campaigns allow marketers to start small while gathering information to make informed decisions. By leaning into data, marketers can implement data-driven pilot programs that provide key insights to efficiently and effectively grow their business.
view -
Four Ways Marketers Can Reduce Carbon Emissions in Media Buying
POVs November 15, 2024While many brands talk a big game about sustainability, the ad industry remains a major contributor to rising carbon emissions. But with these tips, based on research from the ANA and Scope3, marketers can start putting their money where their mouth is on sustainability.
view -
Are Marketers Investing Too Much Too Soon with AI?
Podcast Clips November 15, 2024Kara Buckner, president and chief strategy officer, says that, although it’s understandable to be excited about the potential of AI, marketers would also be wise to be cautious about diving in headlong.
view -
“Hooray for Madison Avenue!” How a Brand Can Become a Player in Hollywood
Event Recaps November 12, 2024Recent legal developments and industry expertise provide a framework for brands transitioning from traditional advertising to entertainment content creation, with emphasis on rights management and creative control.
view -
Forget B2B Product Marketing — We’re in the Era of Relationship Marketing
POVs November 7, 2024With research showing B2B buyers don’t care about your business’s product or service, these relationship marketing tips from Matthew Schwartz are the only option you have for making your brand stand out from the pack.
view -
Mastering the Marketing Brief: A Practical Guide to Campaign Development
Event Recaps November 7, 2024A hands-on examination of the marketing briefing process using a real-world case study, demonstrating how to structure campaign objectives, define target audiences, and develop integrated marketing strategies.
view -
Do Business Leaders Lack Empathy?
Podcast Clips November 6, 2024Deb Macfarlan Enright, founder of The Macfarlan Group, discussed whether she thinks business leaders truly have empathy for customers and employees or not. She also shared some ways that leaders might make some progress in this area.
view -
How SMBs Feel the Upcoming Election Will Impact Their Business
Pulse October 31, 2024Corey Elliot, EVP at Borrell Associates, shared insights from a survey of small-business leaders, focusing on how they believe the outcome of the upcoming presidential election will impact their operations. The survey reveals key differences in expectations based on which candidate is seen as more beneficial for small businesses. From advertising budgets to business growth potential, small-business leaders are divided on how a Trump or Harris victory could shape their future, with 56 percent of respondents anticipating that the election’s results will directly affect their business moving forward.
view -
Cross-Media Measurement Initiative Reaches New Milestones
Event Recaps October 30, 2024A panel of key collaborators from TikTok, Kantar Media, and Unilever came together to share updates on progress with developing a critical cross-media measurement solution and how they envision this solution benefitting their organizations and the industry at large.
view -
Advertising's Role in Global Warming
Trends and Technology October 26, 2024Infographic: In a new report from the ANA and Scope3, the ad industry's contributions to carbon emissions are laid bare. How can the industry go greener, and can it improve its ROI in the process?
view -
Fearless Marketing Drives Growth for a Brand Disruptor
Event Recaps October 25, 2024Ryan Meega, chief marketing officer at DUDE Wipes, shared the bold marketing strategies the brand made to disrupt the toilet paper and men’s hygiene industries during a session at the 2024 ANA Masters of Marketing Conference.
view -
How One Word Can Improve a Brand
Event Recaps October 25, 2024During a session at the 2024 ANA Masters of Marketing Conference, Sandra Alfaro, U.S. CEO at Gut, explained the effectiveness of one-word identifiers to market brands.
view