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Search returned: 338 document(s).
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Ecologi Measures Commuter Emissions to Drive Adoption of its Carbon Removal
B2 Awards July 1, 2024Ecologi's “Covent Carbon Capture” campaign turned London’s Bow Street into a gamified carbon emissions “leaderboard” by measuring each cars’ carbon emissions in order to drive awareness of its carbon removal technology.
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From Awareness to Action: Disability Representation in Advertising
Knowledge Partners July 1, 2024Despite the significant presence of individuals with disabilities in the U.S., their media representation remains limited. System1’s report, Feeling Seen USA, found that 31 percent of analyzed ads included people with disabilities, showing some progress in embracing diversity, equity, and inclusion.
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The Weather Company Makes a Splash at Cannes Lions
B2 Awards June 30, 2024The Weather Company's "Weather Gallery" at Cannes Lions showcased the profound influence of weather on history and commerce, driving engagement through a multi-sensory, AI-powered experience.
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This Company Combatted Bias in its New Campaign
B2 Awards June 30, 2024The construction equipment category consists of integrated campaigns that all look and feel the same. The “Go With Lou” idea was a highly creative and strategic approach to countering the North American bias against Chinese manufacturers while at the same time grabbing the attention of the industry and significantly raising awareness for the LiuGong brand.
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Dairy Farmers of Wisconsin Creates Cheese State University to Commune and Educate the Cheese Industry
B2 Awards June 30, 2024Dairy Famers of Wisconsin created Cheese State University — an advanced education program forging a community of highly motivated cheese professionals — to create mastery and connect with peers.
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This Brand Gave a Masterclass in Executing an Effective Loyalty Program
B2 Awards June 30, 2024Fatima Fertilizers Pvt. Ltd. launched a loyalty program that drove higher profits and increased market share.
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This Brand Won New Business by Encouraging Consumers to Take Small Steps with Energy Efficiency
B2 Awards June 30, 2024To help drive awareness of the brand and inform customers of its energy-efficiency programs, Rhode Island Energy created a multi-channel campaign that encouraged prospects to take small steps toward more efficient and ethical energy use.
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Azure Creates Four Distinct Homepages to Meet Consumer Needs
B2 Awards June 29, 2024Azure Printed Homes designed four different homepages to meet the unique needs of its different audiences.
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Manufacturer Fleetguard’s Successful Brand ReLaunch
B2 Awards June 29, 2024Fleetguard gained momentum in the market, which was proved by accelerated new user traffic of 179 percent in the first month alone after a full global brand launch. Fleetguard now brings customers to the forefront, highlighting how filtration science ensures their engine and equipment run cleaner and longer.
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What’s The Secret to Building Successful Customer Relationships?
Podcast Clips June 25, 2024Jen Leitman, CMO at OverDrive, discusses the four keys she believes are absolutely necessary for your brand to build strong relationships with its customers.
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Podcasting for Powerful B2B Connections
B2 Awards June 25, 2024Twogether leveraged “The Tech Marketing Podcast” to build strong relationships with key decision-makers in the B2B tech industry, significantly boosting engagement and revenue.
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This Company Showed “Where Happiness Is Built In”
B2 Awards June 24, 2024By building on who Enfuce is, its Finnish heritage, and the role its charismatic leaders have played in growing the business to where it is today, the company created a brand platform and visual identity that was at once authentic to Enfuce’s personality, culture, and values and a breath of fresh air in the fintech market.
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How Pink Fund Used Provocative Messaging to Win Over Corporate Donors
B2 Awards June 22, 2024Pink Fund increased corporate donations and sponsorships by crafting a campaign that used provocative messaging to shed light on an unrecognized part of the battle against breast cancer.
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YouScience Paves a Path with Brightpath Platform
B2 Awards June 22, 2024YouScience launched Brightpath, an innovative education and career guidance platform, to re-engage students and excite education leaders, resulting in significant growth in awareness, leads, and revenue.
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The Rise of Latino-Owned Businesses
Money Slides June 19, 2024A team of presenters at the 2024 ANA Masters of B2B Marketing Conference cited U.S. Census data to chart the proliferation of Latino-owned businesses over the last three decades.
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Marketing to People with Disabilities: Case Studies and Campaigns
Industry Insights June 14, 2024Marketing to people with disabilities starts with creating content and campaigns that resonate with them using real-life stories and situations. Below are case studies and campaigns that are inclusive to people with disabilities.
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Unpacking Personalization: Martech and Data Insights for SMBs
Budgeting Brilliance (Campaigns ≤ $400,000) June 13, 2024As the impending demise of third-party cookies looms, marketers, particularly those in small-to-medium sized businesses (SMBs), are pivoting towards new data strategies. SMBs stand poised to leverage emerging technologies to meet consumers’ expectations, foster meaningful connections, and thrive in an ever-evolving market.
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8 Brands Poignantly Promoting Inclusivity
Industry Insights June 7, 2024When strategizing and ideating on campaigns, it’s important to prioritize serving your audience effectively. What are the pain-points your brand and/or products are trying to address and alleviate? Taking this human approach is an integral step in marketing more inclusively and compassionately. Below are campaigns that successfully consider their audiences authentically and inclusively.
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Empowering Women to Create Impact
Beyond Profit Podcast May 28, 2024In this episode of Beyond Profit, Wendy Steele joins host Ken Beaulieu to discuss the Impact100, which unites and empowers women to impact their communities through the power of collective generosity, and her life’s mission to leave the world a little better than she found it.
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Science Proves Giving Back Actually Makes Humans Happier
Podcast Clips May 28, 2024Wendy Steele, founder of Impact100, discussed an interesting phenomenon related to giving back: When humans do it, their biology changes in a way that actually makes them happier, more compassionate, and more creative.
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