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Marketing News Quiz: Leftovers Edition
Marketing News Quiz November 30, 2024This leftover's edition of the marketing news quiz includes a heap of second helpings of food-related questions from previous quizzes.
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A New Campaign from WWF Is Hard to Watch — That's the Point
Social Impact November 25, 2024WWF's latest ad campaign juxtaposes the detrimental effects of climate change with the 2024 Summer Olympics in Paris. The underlying message was that phenomenal athletic accomplishments aren't achieved without dedication, commitment, and hard work, the same qualities needed to tackle climate change on a global scale.
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Marketing News Quiz for November 23, 2024
Marketing News Quiz November 23, 2024In this week's marketing news quiz: Burnout in the workplace, a social media app's promotion of Wicked, an NFL Christmas Day halftime performance, and more.
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Stopping Burnout
Trends and Technology November 22, 2024Burnout is taking a serious toll throughout the workplace, leading to lower productivity and higher absenteeism, among other costs — marketing teams may be increasingly susceptible.
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The Challenges and Opportunities of Inclusive Marketing in a Polarized Context
Partner Content November 21, 2024Despite evidentiary support that inclusion efforts lead to actual growth, the reality of the U.S. landscape today still poses inevitable risk. But mitigation is possible if brands can fully embrace inclusion tactics across three areas: role, representation, and resonance.
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How Pilot Marketing Campaigns Drive Success
Partner Content November 19, 2024Like test-driving a vehicle before purchasing, pilot campaigns allow marketers to start small while gathering information to make informed decisions. By leaning into data, marketers can implement data-driven pilot programs that provide key insights to efficiently and effectively grow their business.
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Marketing News Quiz for November 16, 2024
Marketing News Quiz November 16, 2024In this week's marketing news quiz: Black Friday ads from Walmart, a partnership between Barbie and a telecommunications company, Netflix hits a milestone, and more.
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How Brands Bolster Their Product Placement Strategy
Trends and Technology November 15, 2024The rise of streaming TV is opening up new opportunities for product placement for marketers eager to distinguish their products with consumers. But the execution has become much more complex, as successful product placement efforts require a strategic collaboration among brands, vendors, and content creators to ensure the product fits seamlessly within the narrative.
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B2B Trade Publications (Still) Deliver for Marketers
B2B November 13, 2024Business marketers could be forgiven for thinking that B2B publications born of the analog age had been left for roadkill by the internet and social media. But amid the ongoing atomization of media, trade publications have held their own and continue to provide B2B marketers with a way to connect with senior executives and major decision-makers.
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Veterans Organizations Are Embracing an Integrated Marketing Strategy
Social Impact November 11, 2024Americans donate more than $2.5 billion annually to military-related groups, but the number of such organizations has ballooned to more than 45,000, many offering specialized services ranging from yoga to equine therapy.
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Marketing News Quiz, Election Recap
Marketing News Quiz November 9, 2024This week's marketing new quiz focuses on the presidential election race between Kamala Harris and Donald Trump.
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Rapid Change Is Driving a Need for Marketing Training
Trends and Technology November 8, 2024Adding more budget for marketing training has seldom been more important, as nascent technologies upend traditional advertising practices and CMOs are increasingly held accountable for driving growth. Heightened training also plays into current hiring trends, with 83 percent of CMOs planning to hire this year, per a recent study.
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2025 Sports Marketing Outlook
Partner Content November 7, 2024As brands prepare for 2025, one thing is clear: the future of sports sponsorship is about more than just visibility — it's about meaningful connections with fans, especially in emerging spaces. Here are the key lessons from sports marketing in 2024.
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Nurturing Culture in In-House Agencies
Partner Content November 5, 2024Effective in-house leaders create an environment where trust, transparency, and open communication are the norm. At the same time, leaders must stay on top of issues such as burnout, which can drain creativity and cause disengagement. Encouraging balance and introducing fresh perspectives helps keep the energy high, ensuring the agency remains a creative powerhouse.
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Marketing News Quiz for November 2, 2024
Marketing News Quiz November 2, 2024In this week's marketing news quiz: an infographic highlighting advertising's role in global warming, U by Kotex's way to stop the sanitary pad stigma, the largest political ad ever, and more.
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What Nonprofits Can Do to Prepare for 2025 and Beyond
Social Impact October 30, 2024While the near-term economic outlook is encouraging, nonprofits need to adapt to dramatic changes in the charitable giving landscape as well as the rising challenges presented by artificial intelligence.
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The Continuing Education of In-House Agencies
Trends and Technology October 29, 2024As in-house agencies proliferate, training has become an increasingly important part of the remit. Marketing managers need to show their in-house staffers how to avoid groupthink, maintain an outsider's perspective, and build relationships with other departments throughout their organization.
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Advertising's Role in Global Warming
Trends and Technology October 26, 2024Infographic: In a new report from the ANA and Scope3, the ad industry's contributions to carbon emissions are laid bare. How can the industry go greener, and can it improve its ROI in the process?
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Meager Budget Increases Shouldn't Deter B2B Marketers from Innovating
B2B October 23, 2024A slight bump in B2B marketing budgets in 2025 won't be enough to fund bigger ad campaigns, new technologies, and more staff. The most effective method for B2B CMOs to boost revenue for the short term — and bolster the perception of marketing for the long term — is to foster greater cooperation among their marketing teams with senior executives from other departments.
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Streaming and Live Sports, a Marriage Made in Advertiser Heaven
Partner Content October 22, 2024The advent of live sports on streaming services is creating a new opportunity for advertisers that sits at the intersection of sports' passionate (and large) audience and the personalization capabilities of connected TV.
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