Search Results for All Content (access may be restricted)
Search returned: 963 document(s).
-
Sabrina Carpenter Helps Dunkin' 'Shake That Ess'' In New Campaign
Marketing News December 31, 2024In a new ad for Dunkin', Sabrina Carpenter surveys a room of people eagerly making iced espressos. The singer is teaming up with the brand for a special version of the drink available for a limited time.
view -
Holiday Spending Rose This Year, Say Mastercard and Visa
Marketing News December 30, 2024Shoppers outspent themselves this year, increasing overall holiday retail spending by 3.8 percent compared to 2023, according to Mastercard.
view -
Marketing News Quiz for December 28, 2024
Marketing News Quiz December 28, 2024In this week's marketing news quiz: Oscar Mayer revs up the Wienermobile, Nike gets back to its roots, the NFL and Beyoncé have a moment, and more.
view -
Beyoncé, Netflix, and NFL Hit High Note on Christmas Day
Marketing News December 27, 2024The first Christmas Day coverage in a three-season deal between Netflix and the NFL hit record audience levels, with help from a halftime performance by Beyoncé.
view -
Digital Advertising Has a Carbon Problem, but There's a Solution
Trends and Technology December 27, 2024The advertising industry, which is a major contributor to rising greenhouse gas emissions through digital advertising, has a growing role in reducing carbon levels and fostering sustainability.
view -
Nike Will Emphasize Brand-Building In New Effort to Drive Growth
Marketing News December 26, 2024Nike says it's dialing up spending on branding and reducing spending on performance marketing. Branding, or showing what a company stands for rather than just making money, is becoming a much bigger consideration for brands of all stripes. The challenge for marketers is how to convert the benefits of branding into metrics that the C-suite will understand.
view -
Sony and ESPN Join Forces for Alternate Presentation of an NBA Game On Christmas Day
Marketing News December 24, 2024"Dunk the Halls," an alternate, digitized presentation of the Christmas Day game between the San Antonio Spurs and the New York Knicks featuring iconic Disney characters, is the latest major sports telecast this year to offer a different version of the same game.
view -
Traditional Marketing Vehicle Gets Ready to Hit the Road. Literally
Marketing News December 23, 2024Oscar Mayer is looking for new drivers for its Wienermobile — the hot dog-shaped marketing vehicle — to get behind the wheel and promote the meat company's products. The gig doubly taps into the influencer marketing sector by appealing to gen Zers who want to spark their social media career while also giving consumers a dose of nostalgia.
view -
Ad Agencies Have New Designs on Marketing
Trends and Technology December 23, 2024Ad agencies are starting to launch their own design practices, expanding the breadth of services they offer client-side marketers who have growing and unique demands.
view -
Marketing News Quiz for December 21, 2024
Marketing News Quiz December 21, 2024In this week's marketing news quiz: TikTok goes to Washington, Pepsi comes for Christmas, what consumers think of AI ads, and more.
view -
Study: Consumers Frustrated by AI-Generated Ads
Marketing News December 20, 2024A new study by NielsenIQ has uncovered several troubling trends when it comes to how people process ads generated by artificial intelligence (AI). The study, which involved more than 2,000 participants watching a series of low- to high-quality AI-generated ads, comes as several AI-generated ads stir backlash online.
view -
Engaging Generation X
Trends and Technology December 20, 2024As brands engage gen X, they must navigate the generation's complex mix of financial concerns, multigenerational caregiving, and an unconventional approach to retirement.
view -
Federal Trade Commission Bans 'Junk Fees'
Marketing News December 20, 2024First discussed in 2022, the FTC announced on Tuesday that it would prohibit unfair and deceptive pricing practices found on ticket-selling websites and the short-term hospitality business. The effort could save consumers up to 53 million hours per year otherwise spent hunting for the total price of tickets and lodging after junk fees.
view -
The Supreme Court Agrees to Hear Challenge to the TikTok Sale-or-Ban Law
Marketing News December 19, 2024The U.S. Supreme Court has agreed to hear arguments regarding the constitutionality of the law that will ban TikTok in the U.S. if ByteDance does not sell its stake in the social media platform.
view -
Pepsi's Santa Stirs Up Rivalry with Coca-Cola
Marketing News December 19, 2024Pepsi is angling to rewrite holiday tradition with a new social media campaign showing that Santa Claus has switched his allegiance from Coca-Cola Zero Sugar to Pepsi Zero Sugar.
view -
Is Generative AI the Key to Unlocking B2B Personalization?
B2B December 18, 2024Kyall Mai, SVP and chief innovation officer at Esquire Bank, says the overriding challenge for B2B marketers seeking resources is demonstrating to the C-suite that they are capable of simultaneously generating revenue and developing a personalized communications strategy for customers and prospects.
view -
Ad Spending to Exceed $1 Trillion in 2024
Marketing News December 18, 2024The projections for record ad spending in 2024 come as consumer spending holds steady, up 3.7 percent in Q3, the most since early 2023, according to the U.S. Department of Commerce. The wildcard is whether President-elect Donald Trump's plan to impose tariffs on Canada, China, and Mexico will temper such spending.
view -
TikTok Asks Supreme Court to Pause Law that Would Ban It On January 19
Marketing News December 17, 2024After a federal appeals court denied a request to pause the sale-or-ban law on TikTok, the social media platform has asked the Supreme Court to step in.
view -
How Nonprofits Can Entice Corporate Partners to the Cause
Social Impact December 16, 2024The decline in corporate partnerships with nonprofits raises major questions for marketers: What are the challenges and barriers to forging mutually beneficial partnerships? How can negotiations be simplified? And do guaranteed partnership minimums need to be discarded? Answering those questions will be crucial for nonprofits that want to stay solvent, cultivate deeper relationships with donors, and boost their visibility.
view -
Hostess Snacks Debuts New Look
Marketing News December 16, 2024Hostess has updated its logo and packaging as part of a rebrand. The new look for snacks such as Ding Dongs, Donettes, and Twinkies maintains the products' nostalgic appeal while introducing a modern design.
view