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Marketing News Quiz for August 24, 2024

Marketing News Quiz August 24, 2024

In this week's marketing news quiz: fast-food restaurants using technology to forge long-term growth, a new celebrity whiskey brand, the philanthropy of Tito's Handmade Vodka, and more.

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Do Fast-Food Brands Need to Flip the Script?

B2C August 23, 2024

With consumers dining out less frequently due to prolonged inflation, fast-food chains find themselves at a crossroads. Brands that can successfully blend competitive pricing, technological innovation, and a comprehensive approach to defining value stand the best chance of thriving in a competitive business environment.

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The Secret to Fixing Customer Acquisition

B2B August 21, 2024

According to a recent study, nearly three-fourths of B2B marketers are growing their investments in customer acquisition activities in the next two years as marketers look to play a greater role in landing new customers — and keeping them. However, the investments come despite several challenges to improve prospecting, ranging from a lack of data to measuring performance.

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Turning Spirits into Love

Social Impact August 19, 2024

Tito's Handmade Vodka launched a number of charitable initiatives under its "Love, Tito's" umbrella, all with the goal of making the world a better place. In this interview, Taylor Berry, VP of marketing at Tito's, says if the brand can turn the focus on the nonprofits it supports, the love will come right back around to the brand.

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Marketing News Quiz for August 17, 2024

Marketing News Quiz August 17, 2024

In this week's marketing news quiz: Viewership numbers from the Paris Olympics, a video homage to a classic snack brand, the relationship between third-party cookies and different generations, and more.

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Maserati Puts Sales and Marketing on a Dual Track

B2C August 16, 2024

Kelly MacDonald, who took charge as CEO of Maserati North America in late 2023 after serving as CMO of the company for a short time, is bucking convention.

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The Secret to Actionable, Attention-Grabbing Campaigns

Partner Content August 15, 2024

To create eye-catching, memorable campaigns that customers will actually interact with, the savviest marketers are thinking outside the box — moving away from the digital-first playbook in favor of an omnichannel strategy that incorporates both digital and offline efforts.

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Nonprofit Mission: Avoiding Burnout

Social Impact August 12, 2024

In an increasingly challenging workplace landscape, nonprofit CEOs feel tremendous pressure to succeed, resulting in high incidences of burnout. While there are no easy solutions, there are proven ways to maintain a work-life balance.

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Marketing News Quiz for August 10, 2024

Marketing News Quiz August 10, 2024

In this week's marketing news quiz: Google's antitrust case, Reddit incorporates artificial intelligence, the future of DEI, and more.

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B2B Nurturing Efforts Need to Grow Up

B2B August 9, 2024

While the vast majority (nearly 90 percent) of B2B marketers are currently running lead nurture programs, per a recent study, such programs still leave a lot to be desired. Amid the growing power of purchasing committees and their unwillingness to engage with salespeople directly, the onus is on B2B marketers to segment their content to align with various stages of the sales funnel and make their communications with buyers much more personalized.

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Preparing Marketing Procurement for AI

Partner Content August 8, 2024

In the rapidly evolving landscape of marketing procurement, data analytics and artificial intelligence (AI) are becoming indispensable tools. But the first step to leveraging AI in marketing procurement is understanding what AI can help accomplish and expedite — and what it cannot.

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The Death of DEI? Not So Fast

B2C August 7, 2024

Despite some companies dialing back their diversity, equity, and inclusion (DEI) efforts and the gloomy narrative in the media about the prospects for DEI, companies that have embraced diversity are forging ahead, according to recent studies. Companies that downplay diversity may be at significant odds with younger demos such as millennials and gen Z, who put a premium on diversity and inclusion.

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Using the 80/20 Rule to Drive Successful Innovation

Partner Content August 6, 2024

Marketing success lies in making innovation feel familiar while still offering something new. The ideal formula for successful innovation is to ensure that a product is 80 percent familiar and 20 percent new. So how, then, do the best product developers and marketers achieve this balance of novelty and familiarity?

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Marketing News Quiz for August 3, 2024

Marketing News Quiz August 3, 2024

In this week's marketing news quiz: The shutdown of a project from Meta, Starbucks' effort to pull back marketing on a popular line of drinks, Pizza Hut's reasoning behind providing free pineapple toppings in Hong Kong, and more.

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Using Principal Media Requires a Keen Eye

B2C August 2, 2024

"Principal media," or when agencies purchase — or negotiate — inventory from media owners at bulk rates, then resell it to their clients at a markup, is taking off. In a recent ANA study, 41 percent of respondents expect to use principal media throughout the next year. But while offering myriad benefits to marketers, principal media is fraught with challenges, ranging from potential conflicts of interest to low-quality inventory.

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The Expanding Number of Niche Sports Offers New Ad Plays

B2C July 29, 2024

Pickleball tops a growing roster of niche sports that are attracting legions of fans, with a smorgasbord of games for advertisers to tap into. The appeal to marketers is twofold: affordability and the opportunity to integrate a brand into the consumer experience.

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Marketing News Quiz for July 27, 2024

Marketing News Quiz July 27, 2024

In this week's marketing news quiz: A study on retail media networks, Kamala Harris's trendy presidential campaign, unexpected updates on Google's deprecation of cookies, and more.

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How to Close the Growing 'Consumption Gap'

B2B July 26, 2024

The time between when a piece of content is requested and the moment it is actually opened — called the "consumption gap" — is getting longer, according to a recent study. However, there are several remedies to shrink the gap, ranging from creating the kind of content that will help prospects do their jobs better to modeling on-demand webinars on live events.

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Turning a Cultural Phenomenon Into a Market-Leading Brand

B2C July 24, 2024

Lena Lewis of Mark Anthony Brands shares how White Claw uses cultural events and trends to connect with consumers and maintain its position as the hard seltzer market leader.

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Marketing News Quiz for July 20, 2024

Marketing News Quiz July 20, 2024

In this week's marketing news quiz: Elon Musk's latest feud with advertisers, Reddit's efforts to win over brands, the ANA's newest set of guidelines, and more.

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