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TV Ratings Tumble for the Grammys
Marketing News February 7, 2025The decline for this year's Grammys reverses a three-year trend of steadily rising ratings for the broadcast, following the COVID-19 pandemic, culminating in nearly 17 million viewers. But this year's ceremony was marred by the Los Angeles-area wildfires, which forced several of the major music companies to cancel their plans and instead allocate resources to help those affected by the wildfires.
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Are Companies Squandering $3.5 Trillion in Brand Value?
Trends and Technology February 7, 2025The tension between performance marketing and branding has created a strategic paradox that threatens sustainable business growth. While company values are becoming more and more important to consumers when it comes to what they purchase, marketers are having an increasingly tough time explaining to C-level executives the nuanced, compounding value of investing in branded advertising.
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McDonald's Brings Back Uncle O'Grimacey After 40 Years
Marketing News February 6, 2025McDonald's is bringing back its seasonal Shamrock Shake, along with Uncle O'Grimacey, a character from McDonaldland that hasn't been seen in decades, to help raise money for Ronald McDonald House Charities.
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Popeyes and Tequila Don Julio Unite to Create Limited-Edition Menu
Marketing News February 5, 2025Fried chicken chain Popeyes and Tequila Don Julio are joining forces to create a limited-edition menu, called "The Championship Lineup," that will be available in select Popeyes locations, including New Orleans, the hometown of Popeyes and the site of Super Bowl LIX.
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Coffee Mate's First Super Bowl Spot Stirs the Creative Pot
Marketing News February 5, 2025Coffee mate's new Super Bowl ad plugging Coffee mate Cold Foam Creamer may get some tongues wagging. The ad stars a dancing tongue shimmying to Shania Twain belting out an original tune for the brand called "Gimme Cold Foam." The ad campaign launches a few months after Coffee mate debuted three new foam flavors.
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Building B2B Experiences to Remember
B2B February 5, 2025Spending on B2B experiential marketing is on the rise — outpacing B2C — as B2B firms reimagine their live events to create more memorable experiences for their audiences.
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Report: Marketers Feel Ready for the Rise of Generative AI Search
Marketing News February 4, 2025The ongoing rise of alternative (and non-Google) search platforms fueled by generative AI is altering consumer behavior and making search a faster process, according to a new study. Marketers are excited about the changes in the market, but those changes come with a whole new set of challenges.
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OpenAI Rolls Out Two New AI Tools
Marketing News February 4, 2025OpenAI, which put a flame to generative AI in 2022 when it debuted ChatGPT, has released two new AI tools, adding to a fast-stirring market. Both tools are designed to search the web autonomously and significantly reduce the time it takes to conduct laborious tasks online.
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The Muppets Take Center Stage in Booking.com's Super Bowl Ad
Marketing News February 3, 2025The Muppets are featured in a new ad campaign for Booking.com that shows how the website helps consumers to personalize their travel experiences. The integrated marketing campaign, which kicks off during the fourth quarter of Super Bowl LIX, builds on the "Booking.yeah" ad campaign from 2022.
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Marketing News Quiz for February 1, 2025
Marketing News Quiz February 1, 2025In this week's marketing news quiz: Meta opens Threads to advertising; brands prepare for their Super Bowl, the Super Bowl; consumers have opinions on personalized messaging; and more.
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Iconic Brand Mascots Team Up for Instacart's First-Ever Super Bowl Ad
Marketing News January 31, 2025In a new Instacart ad premiering during this year's Super Bowl, several popular brand mascots join forces to make an epic delivery. Many consumer-facing brands are scrambling to tie their message to Super Bowl LIX, which takes place February 9 at Ceasars Superdome in New Orleans.
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Novartis to Promote Breast Cancer Screening in Super Bowl Ad
Marketing News January 30, 2025A new ad by drug company Novartis premiering during this year's Super Bowl stresses the importance of early and regular breast cancer screenings. The spot, titled "Your Attention, Please," brings together women of different ages and backgrounds to spread the word.
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The Transformative Role of the Creative Brief in Agency Spend Management
Partner Content January 30, 2025In an industry where every dollar matters, the synergy of process between the annual scope of work, detailed creative brief, and regular budget reconciliations offers a path to sustainable success, with benefits that drive efficiencies and better creative output.
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Study: Most Consumers Say Privacy and Personalization Can Coexist
Marketing News January 29, 2025Most people like a free, open internet supported by advertising and are willing to exchange their personal information to keep it that way, a new IAB study reveals. The study comes amid a proliferating number of data privacy laws at the state level while federal legislation continues to languish on Capitol Hill despite ongoing efforts.
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Fetch Gears Up for Super Bowl Ad Featuring $1.2 Million Giveaway
Marketing News January 28, 2025The rewards app Fetch is gearing up for its first Super Bowl ad. During the final two minutes of this year's championship game, which takes place February 9 at the Caesars Superdome in New Orleans, Fetch will give away $10,000 to 120 winners — one for every second of the remaining two minutes of regulation game time — and announce the recipients in a first-of-its-kind livestream on the Fetch app. For companies partnering with Fetch, the ad play could help amp up their loyalty marketing efforts.
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Meta Rolls Out New Ads for Threads
Marketing News January 27, 2025Meta is launching ads for its microblogging network Threads, the company announced Friday, aiming to give its rival X (formerly Twitter) a run for its ad dollars. Meta is starting the effort with a few companies in the U.S. and Japan and says it will monitor the test closely to see how it's performing before expanding the marketplace.
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Marketing News Quiz for January 25, 2025
Marketing News Quiz January 25, 2025In this week's marketing news quiz: President Trump signs an executive order for TikTok, Instagram makes a change to its platform, Netflix makes gains, and more.
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Hellmann's Takes a Bite of Nostalgia for Super Bowl Ad
Marketing News January 24, 2025Hellmann's latest ad, which will drop during Super Bowl LIX on February 9, gives a nostalgic nod toward a classic rom com and one of its most enduring lines. The spot was filmed at Katz's Deli in Manhattan, the same place where the original scene took place.
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New Study Highlights Pitfalls of Chasing Social Media Trends
Marketing News January 24, 2025"The 2025 Sprout Social Index" underscores why it's crucial for marketers to be leery of social media posts that go viral and ask themselves whether their brand has a legitimate connection to the story.
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Ahead of Upfronts, MRC Accredits Nielsen's Cross-Platform TV Measurement
Marketing News January 23, 2025New accreditation from the Media Rating Council (MRC) provides a much-needed boost for Nielsen, which lost the MRC's seal of approval for its National TV Audience Measurement service in September 2021 but got it back in 2023. Nielsen still faces increasingly stiff competition for TV currency from alternative measurement services, such as Comscore, iSpot, and VideoAmp, among others.
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