Search Marketing Knowledge Center

Editor Highlights: In-House Teams, Customer Dissatisfaction, and Jingles

Pulse February 7, 2025

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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How Agencies Can Build a Lasting Legacy

Leading Edge February 4, 2025

As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies can demonstrate a clear impact and forge a legacy with concrete value beyond surface metrics like site visits.

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Perfect Your Marketing Strategies with These Resources

Pulse February 3, 2025

In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.

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The Transformative Role of the Creative Brief in Agency Spend Management

Partner Content January 30, 2025

In an industry where every dollar matters, the synergy of process between the annual scope of work, detailed creative brief, and regular budget reconciliations offers a path to sustainable success, with benefits that drive efficiencies and better creative output.

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ANA In-House Agency Fact Book — 2025

Research Reports January 30, 2025

The ANA In-House Agency Fact Book explores the capabilities, organizational chart (where provided), and other key data points of some of the best in-house agencies in the industry.

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“B” Is for Basics: Principles for Achieving Shared Global Objectives

Event Recaps January 28, 2025

Cindy Ponce from Sesame Workshop examined the grounding principles that enable marketers to establish a framework to successfully realize collective accomplishments.

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Meta Rolls Out New Ads for Threads

Marketing News January 27, 2025

Meta is launching ads for its microblogging network Threads, the company announced Friday, aiming to give its rival X (formerly Twitter) a run for its ad dollars. Meta is starting the effort with a few companies in the U.S. and Japan and says it will monitor the test closely to see how it's performing before expanding the marketplace.

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Editor Highlights: Gen Alpha, SeeHer, and Influencer Marketing

Pulse January 24, 2025

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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Building the In-House Marketing Team of the Future

Knowledge Partners January 23, 2025

Blum Consulting’s Andrea Ruskin shares how brands can realize the full potential of their in-house agencies.

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AT&T’s In-House Agency

Event Recaps January 23, 2025

During a session at a January 2025 meeting of ANA’s Production Management Committee, AT&T described the development of its in-house agency and the needs that it has helped the company meet.

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Protecting the Creative Environment for Your In-House Team

Event Recaps January 22, 2025

Megan Crespo, graphic design lead at Ferguson, shared key tips to shield your team from the downside of the corporate grind.

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Lessons on Demonstrating In-House Agency Value

Event Recaps January 22, 2025

In-housing is more than just a trend; it's a strategic choice that can deliver significant benefits for marketing organizations. But how do you communicate the value of your in-house agency to those who may not understand or appreciate it?

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The Hidden Costs Eating Your Ad Budget

Leading Edge January 20, 2025

Every day, marketers are paying full price for their digital ad campaigns while getting only a fraction of what they paid for. It's like you pull up to a gas station that advertises premium fuel, but instead they fill your tank with watered-down regular gas. You’re paying top dollar but driving away with a fraction of the horsepower you paid for.

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Marketing News Quiz for January 18, 2025

Marketing News Quiz January 18, 2025

In this week's marketing news quiz: Brands help those fighting wildfires near a major U.S. city, employee engagement drops, Gronk goes digital for Avocados From Mexico, and more.

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Programmatic Media

ASK Answers January 15, 2025

What are some trends and best practices in programmatic media buying?

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Editor Highlights: ANA's Inclusive Marketing Study, Pet Marketing, and Media

Pulse January 10, 2025

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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Comcast Set to Roll Out New Ad Platform Targeting SMBs

Marketing News January 7, 2025

Debuting sometime in the first quarter, Comcast's Universal Ads program will offer advertisers direct access to brand-safe video that reaches more than 90 percent of U.S. households.

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How Agencies and Brands Create Successful Communications Strategies in 2025

Leading Edge January 3, 2025

Across the media landscape, advertisers and marketers are encountering a seismic shift in media consumption patterns. Fragmentation is a challenge and an opportunity. It is one that is reshaping the traditional ways we reach audiences.

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