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  • Agency Rate Checks: Best Practices in Managing the Rate Review Process

    Leading Edge   March 13, 2025  

    Some companies have a policy to periodically check rates for service providers — even if there is no new work to award to agencies, no dissatisfaction with the agencies, or a review or agency search.

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  • Beyond the Legacy Agency Model: How to Chart the Right Course

    Leading Edge   March 10, 2025  

    Ambitious marketers know — the legacy model is broken. Holding companies are designed for the world’s 1 percent of brands and the recent announcement of Omnicom’s acquisition of IPG is the biggest exclamation point to that (what services or capabilities did they really gain, by the way, but I digress). However, this model trickles down, impacting marketing services at all levels and requiring new solutions.

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  • How Marketers Can Create Wins for the Brand, the Business, and Their Partners

    Podcast Clips   March 6, 2025  

    ANA CEO Bob Liodice shared his thoughts on how marketers can do a better job of crafting and communicating their goals, helping the broader organization and external partners to better understand the objectives and create synergy across the entire function.

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  • How to Get Your Agency to Run Through Brick Walls — Without Paying More

    Webinar Rewinds   March 6, 2025  

    More than one trillion dollars are spent globally on advertising. In this webinar, learn how to stop wasting dollars on suboptimal client and agency behaviors, and what great behaviors result in positive success for all partners — marketer, procurement, and agency partners.

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  • Rethinking "AI" in a Partnership World: Advice for Advertisers and Agencies

    Knowledge Partners   February 27, 2025  

    Noting the popularity of all things “AI,” Bruno Gralpois of Agency Mania Solutions shares six suggestions for improving client-agency partnerships that don’t necessarily leverage the technology, but cleverly share its initials.

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  • Unlocking Efficiency: Four Steps to Powerful Agency Management and How to Handle Roadblocks

    Knowledge Partners   February 27, 2025  

    Brands must implement a step-by-step approach to a more automated, streamlined, and smarter way to engage with agencies and deliver organizational value.

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  • The Marketing Procurement Renaissance: Redefining Value and Innovation in a New Era of Relationship Capital

    Knowledge Partners   February 26, 2025  

    Bruno Gralpois explores how marketing procurement is evolving from a cost-focused function to a strategic value creator, emphasizing the importance of agency partnerships, AI integration, and innovative compensation models.

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  • The Great Unbundling

    Partner Content   February 25, 2025  

    As the industry becomes more omnichannel and regulatory scrutiny increases — most notably through the DOJ's antitrust trial against Google — the tradeoffs of relying on integrated platforms have become increasingly untenable and intolerable. In 2025, the longstanding conflicts of interest between buy-side and sell-side media technology will finally be resolved.

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  • Editor Highlights: First-Party Data, the Future 100, and Job Trends

    Pulse   February 21, 2025  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • Being a Certified B Corporation Is No Easy Task – But Totally Worth It

    Leading Edge   February 13, 2025  

    As cited by B Lab, over 8,000 companies worldwide are Certified B Corporation businesses, but fewer than 2 percent of advertising agencies in the U.S. and Canada have earned this status. Achieving B Corp Certification signals to the world that you think deeply about the impact your business has on employees, clients, communities, and even the planet.

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  • What to Include in Your MMM Request for Proposal

    Knowledge Partners   February 11, 2025  

    A comprehensive guide outlining eight essential components to include in a Marketing Mix Modeling (MMM) Request for Proposal, from defining objectives and methodology requirements to ensuring data security and validation processes.

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  • Editor Highlights: In-House Teams, Customer Dissatisfaction, and Jingles

    Pulse   February 7, 2025  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • How Agencies Can Build a Lasting Legacy

    Leading Edge   February 4, 2025  

    As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies can demonstrate a clear impact and forge a legacy with concrete value beyond surface metrics like site visits.

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  • Perfect Your Marketing Strategies with These Resources

    Pulse   February 3, 2025  

    In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.

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  • The Transformative Role of the Creative Brief in Agency Spend Management

    Partner Content   January 30, 2025  

    In an industry where every dollar matters, the synergy of process between the annual scope of work, detailed creative brief, and regular budget reconciliations offers a path to sustainable success, with benefits that drive efficiencies and better creative output.

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  • ANA In-House Agency Fact Book — 2025

    Research Reports   January 30, 2025  

    The ANA In-House Agency Fact Book explores the capabilities, organizational chart (where provided), and other key data points of some of the best in-house agencies in the industry.

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  • In-House Influence: Building a Creator Program That Delivers Beyond Likes

    Conference Session Videos   January 29, 2025  

    Discover how to build a powerhouse in-house creator program that aligns seamlessly with your paid media team and drives meaningful results beyond surface-level likes and follows.

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  • “B” Is for Basics: Principles for Achieving Shared Global Objectives

    Event Recaps   January 28, 2025  

    Cindy Ponce from Sesame Workshop examined the grounding principles that enable marketers to establish a framework to successfully realize collective accomplishments.

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  • Meta Rolls Out New Ads for Threads

    Marketing News   January 27, 2025  

    Meta is launching ads for its microblogging network Threads, the company announced Friday, aiming to give its rival X (formerly Twitter) a run for its ad dollars. Meta is starting the effort with a few companies in the U.S. and Japan and says it will monitor the test closely to see how it's performing before expanding the marketplace.

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  • Editor Highlights: Gen Alpha, SeeHer, and Influencer Marketing

    Pulse   January 24, 2025  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

    view