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  • Cookie Instability and the Need for Durable, Interoperable IDs

     Knowledge Partners   November 19, 2024  

    Deep Sync explores one possible solution for cookie instability: durable, interoperable IDs.

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  • Forging a Creative Legacy Means Embracing the New

     Leading Edge   November 15, 2024  

    Wouldn’t you rather be the creative, who makes a lasting impact on the industry, the client, and maybe even the zeitgeist beyond advertising, whose work is remembered and referenced 20 years from now?

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  • Interview with Expert Joanne Davis on Agency Relations

     Pulse   November 12, 2024  

    Joanne Davis’ new book, How to Get Your Agency to Run Through Brick Walls—Without Paying More, book features a forward by Bob Liodice, relevant quotes from marketing and procurement leaders, a code word/phrase glossary, and checklists.

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  • GoTo Foods: Reinventing Creative Services with a New In-House Agency Model

     Event Recaps   November 7, 2024  

    GoTo Foods outlined how it was able to turn its internal creative services provider into a world-class in-house agency and creative powerhouse that supports each of the organization’s seven brands.

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  • Can Marketers Keep up With Changes in Ad Creative?

     Champions of Growth Podcast   November 6, 2024  

    Despite the constant upheaval in marketing and advertising, the more things change the more they stay the same, says Fallon's Kara Buckner. Buckner joins host Matthew Schwartz to discuss trends in advertising creative and the different approaches marketers are taking to crafting their message and breaking through the noise.

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  • Considering Gen AI in Agency Partnerships, Fees, and Contracts: Application and Best Practice

     Webinar Rewinds   November 6, 2024  

    AI is transforming how marketers drive creative effectiveness. In this webinar, learn about the Creative Effectiveness Flywheel — a new approach that puts AI at the center of a dynamic process, enabling agile teams to create, analyze, and optimize content with greater speed and effectiveness.

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  • Nurturing Culture in In-House Agencies

     Partner Content   November 5, 2024  

    Effective in-house leaders create an environment where trust, transparency, and open communication are the norm. At the same time, leaders must stay on top of issues such as burnout, which can drain creativity and cause disengagement. Encouraging balance and introducing fresh perspectives helps keep the energy high, ensuring the agency remains a creative powerhouse.

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  • Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising

     Pulse   October 30, 2024  

    The advertising industry plays a major role in carbon emissions, adding to the growing concern that over the next decade the planet could reach dangerous levels of global warming. The biggest culprit in the industry at fault, which may surprise some, is digital advertising.

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  • Retail Media Networks: Optimism Tempered with Caution

     Webinar Rewinds   October 30, 2024  

    New ANA research, based on a survey of ANA members as well as qualitative follow-up, explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.

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  • The Continuing Education of In-House Agencies

     Trends and Technology   October 29, 2024  

    As in-house agencies proliferate, training has become an increasingly important part of the remit. Marketing managers need to show their in-house staffers how to avoid groupthink, maintain an outsider's perspective, and build relationships with other departments throughout their organization.

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  • Here’s How One Expert Convinced Senior Leaders to Invest in Building an In-House Agency at Multiple Organizations

     Soundbites   October 29, 2024  

    Joshua Palau, VP of performance media and activation at Pfizer, shared how he has approached getting buy-in from senior leaders to invest in in-house agencies at various organizations throughout his career.

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  • Advertising's Role in Global Warming

     Trends and Technology   October 26, 2024  

    Infographic: In a new report from the ANA and Scope3, the ad industry's contributions to carbon emissions are laid bare. How can the industry go greener, and can it improve its ROI in the process?

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  • How One Word Can Improve a Brand

     Event Recaps   October 25, 2024  

    During a session at the 2024 ANA Masters of Marketing Conference, Sandra Alfaro, U.S. CEO at Gut, explained the effectiveness of one-word identifiers to market brands.

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  • How One Word Can Improve a Brand

     Conference Session Videos   October 25, 2024  

    In this video, Sandra Alfaro, U.S. CEO at Gut, explained the effectiveness of one-word identifiers to market brands.

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  • These In-House Campaigns Showcase Messages of Inspiration

    Pulse   October 18, 2024  

    Engaging consumers through empathy not only prioritizes a human-centric approach to advertising, but also fosters genuine connection and community through relatable and inspirational content. Focusing on positive emotions, and the ways all people can help create a better environment physically and emotionally for themselves and others, can help boost ad recall and brand loyalty. It’s common sense too: Everyone wants to feel good – and feel connected to others around them.

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  • The Pitfalls of Performance Obsession in CTV Advertising

     Partner Content   October 17, 2024  

    By focusing too heavily on immediate outcomes, marketers risk missing out on CTV's broader, long-term advantages.

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  • Leveraging AI in Marketing Procurement

     Partner Content   October 15, 2024  

    Artificial intelligence has great potential to reshape the role of marketing procurement. Here's how procurement professionals can prepare to harness that change to their benefit.

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  • These In-House Campaigns Successfully Leveraged Collaborations

     Pulse   October 11, 2024  

    Partnerships and collaborations between different brands and/or creators can significantly improve consumer engagement, loyalty, and preference. Whether collaborating on a swag line or creating a video series with a creator, brand activations can powerfully provide experiences, memorable moments, and delight.

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  • How Do Marketers Fix Broken Agency-Client Relations?

     Trends and Technology   October 11, 2024  

    Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, didn't intend to spark an industrywide debate when she dropped an article on LinkedIn detailing her frustrations with ad agencies. She received a mouthful in return from brand and agency reps alike and now has a much sharper sense of how both sides can enhance their relations and spark better outcomes.

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  • The Top 15 Agencies in the World by 2023 Revenue

     Knowledge Partners   October 11, 2024  

    Every year, Agency Mania Solutions presents a visual of the top 15 agencies in the world by revenue.

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