Unleash the power of co-creation through this ANA Mastery Program, where you will develop and put into practice ‘The Co-Creation Method®’ to deliver more effective communication strategies for your brand or business and empower communities to co-create while driving ’growth for good’.

Breakthrough the noise and build true brand advocates with word of mouth marketing.

This BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint. 

This BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint. 

Marketing teams learn how to plan and estimate marketing projects/campaigns for an Agile sprint. 

Learn how to make faster decisions and improve ROI through the practice of agile marketing.

Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. 

Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. 

Implement the tools and processes that make up agile marketing for faster decisions and improved ROI.

The program enables your team to develop their own Agile implementation plan for the team and entire organization.

Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation.

Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation.

Get a look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process.

Get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process.

Learn best practices for introducing and integrating Agile within an organization.

Learn best practices for introducing and integrating Agile within an organization.

Learn how to harness the power of AI in content marketing, from automating research and personalization to overcoming the creative limitations of machine-generated content.

Learn how to strategically apply AI and XR technologies to create hyper-personalized marketing experiences and build dynamic, immersive brand interactions that resonate with individual customers.

Learn how to align marketing across your organization, frame a one-page marketing strategy, and create clear, consistent, and compelling marketing messages to differentiate your brand.

Learn how to align marketing across your organization, frame a one-page marketing strategy, and create clear, consistent, and compelling marketing messages to differentiate your brand.

Discover opportunities for improved performance between sales and marketing alignment.

Learn to coordinate marketing and sales objectives, strategies, and goals for improved performance.

Learn to coordinate marketing and sales objectives, strategies, and goals for improved performance.

Learn to coordinate marketing and sales objectives, strategies, and goals for improved performance.

Walk through the steps to driving consumer engagement with your digital presence by homing in and getting clear on your Brand Story. 

Learn how AI can enable you to achieve one-to-one marketing and allow you to personalize everything from a brand's offer and messaging to its customer experience and content marketing efforts.

Learn to coordinate marketing and sales objectives, strategies, and goals for improved performance.

Learn the frameworks and techniques needed to execute B2B consumer-centric strategies.

Learn how to develop robust growth strategies, integrate sales and marketing efforts, and build a culture that embraces continuous improvement and innovation in the B2B landscape.

Learn how to develop robust growth strategies, integrate sales and marketing efforts, and build a culture that embraces continuous improvement and innovation in the B2B landscape.

Learn the foundations of successful end-to-end B2B marketing strategy, including meeting customers' expectations and gaining insights on buyers' behavior and journey.

Learn the foundations of successful end-to-end B2B marketing strategy, including meeting customers' expectations and gaining insights on buyers' behavior and journey.

Learn the skills needed to maximize lead generation, enhance customer engagement, improve conversions and loyalty, and enable your business to thrive in the competitive B2B landscape.

Learn how to generate qualified leads for follow up by sales using key strategies, including demand generation, content marketing, and subscription marketing.

Learn how to generate qualified leads for follow up by sales using key strategies, including demand generation, content marketing, and subscription marketing.

Learn how to position your brand for competitive advantage by striking the right balance between branding and other marketing plays. You will learn how to differentiate your brand from competitors and deliver consistent end-to-end customer experiences.

Learn how to position your brand for competitive advantage by striking the right balance between branding and other marketing plays. You will learn how to differentiate your brand from competitors and deliver consistent end-to-end customer experiences.

Learn how to overcome internal barriers between marketers and sales teams to avoid customer confusion and weaker sales results. You will be able to align marketing with sales to define needs, market the employer brand to help your company recruit and retain employees, utilize employee ambassadors to increase social media reach, and develop a focus on account-based marketing.

Learn how to overcome internal barriers between marketers and sales teams to avoid customer confusion and weaker sales results. You will be able to align marketing with sales to define needs, market the employer brand to help your company recruit and retain employees, utilize employee ambassadors to increase social media reach, and develop a focus on account-based marketing.

Understand your customer better than your competitors and gain the advantage to drive results.

Learn best practices to build a solid, strategic framework for your content marketing.

In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing. 

In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing. 

We will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.

We will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.

Improve your content marketing by mapping it to the buyer journey and refining with analytics.

In this virtual hands-on workshop, you learn how to make content marketing even more effective by addressing four critical elements.

Learn how to use naming to establish differentiation and relevance for your brand.

Build an activation plan that you can take back to your organization and implement right away.

Learn effective methods of bringing your brand to life and delighting your consumers.

Learn effective methods of bringing your brand to life and delighting your consumers.

Learn effective methods of bringing your brand to life and delighting your consumers.

Learn how to understand your customers better in order to improve your brand’s relevancy.

Learn how to understand your customers better in order to improve your brand’s relevancy.

Learn how to understand your customers better in order to improve your brand’s relevancy.

Build brand assets that align with customer needs and establish a unique position in the marketplace.

Learn the key elements of storytelling and how digital technologies have influenced this medium.

Learn the key elements for developing a robust marketing plan to drive value for your organization.

Learn how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Learn how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Learn how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Gain insights into the needs, desires, and expectations of your customers to evolve your brand.

Learn how to tell a compelling story through their messaging and leave with actionable concepts and tools you can immediately apply to real world situations.

Learn practical tips and proven frameworks for gaining cross-channel and cross-departmental alignment that allows them to deliver compelling omnichannel experiences, advance the customer journey, and drive revenue. 

Learn practical tips and proven frameworks for gaining cross-channel and cross-departmental alignment that allows them to deliver compelling omnichannel experiences, advance the customer journey, and drive revenue. 

Advance your marketing teams in key disciplines by fulfilling strategic needs, sharpening skills, and putting ideas to work immediately.

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

Teaches what has worked and not worked for global brands, you can adopt, adapt, or invent the best ideas and approaches for your brand – from getting the right team chemistry, to getting the right insights, to localizing global brands in the right way.

Learn how to express your brand portfolio in a cohesive and relevant way to maximize impact.

Learn how to establish a long-term strategy for utilizing brand assets.

Learn about how to get the most from the research and data available inside your company to create insights that matter.

Learn about how to get the most from the research and data available inside your company to create insights that matter.

Learn about how to get the most from the research and data available inside your company to create insights that matter.

Participants will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

Participants will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

The content will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

Learn ways to drive consumer engagement with a brand’s digital presence and get clear on an effective Brand Story for a sample brand. 

This workshop taps into both the art and the science of great multicultural and inclusive marketing. 

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

This two-day mastery program will help your marketing teams understand how to build a more effective brand for their business, drive value, and engage customers in long term relationships.

This two-day mastery program will help you understand how to build a more effective brand, drive value, and engage customers in long term relationships.

The program is a powerful marketing communication discipline that drives shopper behaviors for a desired outcome. 

You will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.

You will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.

Learn how to develop an actual brand-aligned and insights-driven shopper marketing campaign for your own product(s) or service(s). 

Discover the 9-step framework for developing a Shopper Marketing strategy and campaign. 

Discover the 9-step framework for developing a Shopper Marketing strategy and campaign. 

Discover the 9-step framework for developing a shopper marketing strategy and campaign. 

Build on the 9-step framework to develop effective Shopper marketing objectives, targets, and behavior changes that work.

Build on the 9-step framework to develop effective Shopper marketing objectives, targets, and behavior changes that work.

Participants will learn the ‘Storymaking for Good’ framework and apply that in completing a co-creation brief. 

Participants will learn the ‘Storymaking for Good’ framework and apply that in completing a co-creation brief. 

Participants will learn the ‘Storymaking for Good’ framework and apply that in completing a co-creation brief. 

Participants will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage.

Participants will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage.

Participants will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage.

Learn to approach any ESG communication strategy with the end goal in mind - stronger brand impact and better (true) brand stories.

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

You will learn the keys to excelling under pressure in sales and client management, and be better equipped to close deals, build trust, and manage expectations for products.

You will learn the keys to excelling under pressure in sales and client management, and be better equipped to close deals, build trust, and manage expectations for products.

Develop a breakthrough Marketing Mix based on real consumer insights.

Learn insights’ critical role in breakthrough communications.

Learn insights’ critical role in breakthrough communications.

Learn insights’ critical role in breakthrough communications.

Learn how to apply business-centric principles to build a competitive advantage.

Learn best practices on developing successful customer-focused integrated campaigns.

Learn best practices on developing successful customer focused integrated campaigns. 

This virtual workshop helps you craft insight-driven customer decision journeys so you can develop customer-focused integrated campaigns.

This virtual workshop helps you craft insight-driven customer decision journeys so you can develop customer-focused integrated campaigns.

Learn techniques for ensuring a joined-up approach across the organization, study examples of best practice for measurement, and learn techniques for breaking down silos to drive results.

Learn techniques for ensuring a joined-up approach across the organization and learn techniques for breaking down silos to drive results.

Learn techniques for ensuring a joined-up approach across the organization and learn techniques for breaking down silos to drive results.

Learn how to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints and achieve long term value. 

Learn how to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints.

Learn how to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints.

Learn a step-by-step approach to journey mapping.

Learn the essential skill of journey mapping, which is the foundation of all differentiated customer experience design. 

Learn the essential skill of journey mapping, which is the foundation of all differentiated customer experience design. 

Gain an understanding of the types of marketing approaches that must be adapted in order to ensure that your brand retains loyalists and survives beyond the crisis.

Gain an understanding of the types of marketing approaches that must be adapted in order to ensure that your brand retains loyalists and survives beyond the crisis.

Gain an understanding of the types of marketing approaches that must be adapted in order to ensure that your brand retains loyalists and survives beyond the crisis.

Drive innovation in your organization’s marketing programs. 

In this workshop, participants will work through a planning framework to help them market effectively in the post-COVID era.

In this virtual workshop, participants will work through a planning framework to help them market effectively in the post-COVID era.

In this virtual workshop, participants will work through a planning framework to help them market effectively in the post-COVID era.

Participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.

The content is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.

This content is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.

Participants will learn best practices for navigating cultural nuance, putting together the right team, making your brand relevant to local consumers, and using the Adopt-Adapt-Invent principle to strengthen campaigns.

This workshop will show you how to maximize resources and reach the right audience, on the right medium(s), within budget.  

This workshop will show you how to maximize resources and reach the right audience, on the right medium(s), within budget.  

Learn a step-by-step method to help you craft compelling brand positioning.

Learn the frameworks and techniques needed to execute B2B consumer-centric strategies.

Learn the techniques needed to execute customer-centric strategies that elevate your marketing ROI.

Learn about the standard innovation processes, starting with developing an innovation brief and moving from insights to ideas to prototyping and testing concepts.

Learn about the standard innovation processes, starting with developing an innovation brief and moving from insights to ideas to prototyping and testing concepts.

Learn how to identify where revenue is truly being generated in their existing product line in order to develop new products that increase revenue quickly for your business.

Learn how to approach product (and service) offer creation so that you can improve business results and successfully launch a profitable offer.

Learn proven processes to gain a clear perspective on whether to bring a new product to market and create new products efficiently while ensuring the highest quality and profitability.

Learn how to conduct a detailed profitability audit of your existing products, identify key revenue generators, and strategically expand your product line to drive profit and unlock new revenue streams. 

Learn effective approaches to marketing strategy that sets your brand up for success.

Learn effective approaches to marketing strategy that sets your brand up for success.

This virtual program focuses on key client responsibilities that ensure their organization becomes and remains “Customer Focused.”

This virtual program focuses on key client responsibilities that ensure their organization becomes and remains “Customer Focused”. 

Learn how to measure your content, build a content base, and create highly differentiated content.

In this workshop, you learn how to measure your content, build a content base, and create highly differentiated content that competitors can’t copy. 

Turn readers into subscribers, and subscribers into buyers, with powerful content marketing.

Learn how to get the whole company to buy in to content and promote content to attract subscribers and customers.

Discover how to align your brand assets and brand experience to improve your company’s bottom line.

Participants will learn how to bring brand purpose to life by harnessing the intersection of sustainability & personalization 

Participants will learn how to bring brand purpose to life by harnessing the intersection of sustainability & personalization 

Participants will learn how to bring brand purpose to life by harnessing the intersection of sustainability & personalization 

Learn how the psychology of ‘novelty’ can reinvigorate customer engagement and loyalty, and how that quality can be leveraged for your own brand and/or product.

Learn how the psychology of ‘novelty’ can reinvigorate customer engagement and loyalty, and how that quality can be leveraged for your own brand and/or product.

Learn how the psychology of ‘novelty’ can reinvigorate customer engagement and loyalty, and how that quality can be leveraged for your own brand and/or product.

Learn how the psychology of ‘novelty’ can reinvigorate customer engagement and loyalty, and how that quality can be leveraged for your own brand and/or product.

Learn how to arrive at an authentic brand purpose to enhance unifying strategies and communications.

Learn four key frameworks for uncovering your brand purpose.

Learn four key frameworks for uncovering your brand purpose.

Learn four key frameworks for uncovering your brand purpose.

Learn when and how to employ the Strategy Brief effectively, ensuring all relevant stakeholders are aligned and informed throughout the marketing process.

Learn when and how to employ the Strategy Brief effectively, ensuring all relevant stakeholders are aligned and informed throughout the marketing process.

Learn when and how to employ the Strategy Brief effectively, ensuring all relevant stakeholders are aligned and informed throughout the marketing process.

Learn how influencer marketing can transform your present marketing efforts.

Gain an understanding of the influencer marketing opportunity for your brand.

Gain an understanding of the influencer marketing opportunity for your brand.

Gain an understanding of the influencer marketing opportunity for your brand.

Tap into the essential power of recommendation.

Learn how to align marketing across your organization, frame a one-page marketing strategy, and create clear, consistent, and compelling marketing messages to differentiate your brand.

Learn how to align marketing across your organization, frame a one-page marketing strategy, and create clear, consistent, and compelling marketing messages to differentiate your brand.

Learn the foundations of successful end-to-end B2B marketing strategy, including meeting customers' expectations and gaining insights on buyers' behavior and journey.

Learn the foundations of successful end-to-end B2B marketing strategy, including meeting customers' expectations and gaining insights on buyers' behavior and journey.

Learn how to generate qualified leads for follow up by sales using key strategies, including demand generation, content marketing, and subscription marketing.

Learn how to generate qualified leads for follow up by sales using key strategies, including demand generation, content marketing, and subscription marketing.

Learn how to position your brand for competitive advantage by striking the right balance between branding and other marketing plays. You will learn how to differentiate your brand from competitors and deliver consistent end-to-end customer experiences.

Learn how to position your brand for competitive advantage by striking the right balance between branding and other marketing plays. You will learn how to differentiate your brand from competitors and deliver consistent end-to-end customer experiences.

Learn how to overcome internal barriers between marketers and sales teams to avoid customer confusion and weaker sales results. You will be able to align marketing with sales to define needs, market the employer brand to help your company recruit and retain employees, utilize employee ambassadors to increase social media reach, and develop a focus on account-based marketing.

Learn how to overcome internal barriers between marketers and sales teams to avoid customer confusion and weaker sales results. You will be able to align marketing with sales to define needs, market the employer brand to help your company recruit and retain employees, utilize employee ambassadors to increase social media reach, and develop a focus on account-based marketing.

Learn best practices to build a solid, strategic framework for your content marketing.

In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing. 

In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing. 

Improve your content marketing by mapping it to the buyer journey and refining with analytics.

In this virtual hands-on workshop, you learn how to make content marketing even more effective by addressing four critical elements.

Build an activation plan that you can take back to your organization and implement right away.

Learn effective methods of bringing your brand to life and delighting your consumers.

Learn effective methods of bringing your brand to life and delighting your consumers.

Learn effective methods of bringing your brand to life and delighting your consumers.

Learn practical tips and proven frameworks for gaining cross-channel and cross-departmental alignment that allows them to deliver compelling omnichannel experiences, advance the customer journey, and drive revenue. 

Learn practical tips and proven frameworks for gaining cross-channel and cross-departmental alignment that allows them to deliver compelling omnichannel experiences, advance the customer journey, and drive revenue. 

You will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.

You will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.

Build on the 9-step framework to develop effective Shopper marketing objectives, targets, and behavior changes that work.

You will learn the keys to excelling under pressure in sales and client management, and be better equipped to close deals, build trust, and manage expectations for products.

You will learn the keys to excelling under pressure in sales and client management, and be better equipped to close deals, build trust, and manage expectations for products.

Learn how to measure your content, build a content base, and create highly differentiated content.

In this workshop, you learn how to measure your content, build a content base, and create highly differentiated content that competitors can’t copy. 

Turn readers into subscribers, and subscribers into buyers, with powerful content marketing.

Learn how to get the whole company to buy in to content and promote content to attract subscribers and customers.

Learn how influencer marketing can transform your present marketing efforts.

Gain an understanding of the influencer marketing opportunity for your brand.

Gain an understanding of the influencer marketing opportunity for your brand.

Gain an understanding of the influencer marketing opportunity for your brand.

Learn how to use naming to establish differentiation and relevance for your brand.

Learn how to understand your customers better in order to improve your brand’s relevancy.

Learn how to understand your customers better in order to improve your brand’s relevancy.

Learn how to understand your customers better in order to improve your brand’s relevancy.

Build brand assets that align with customer needs and establish a unique position in the marketplace.

Learn the key elements of storytelling and how digital technologies have influenced this medium.

Learn how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Learn how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Learn how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Learn how to tell a compelling story through their messaging and leave with actionable concepts and tools you can immediately apply to real world situations.

Advance your marketing teams in key disciplines by fulfilling strategic needs, sharpening skills, and putting ideas to work immediately.

Learn about how to get the most from the research and data available inside your company to create insights that matter.

Learn about how to get the most from the research and data available inside your company to create insights that matter.

Learn about how to get the most from the research and data available inside your company to create insights that matter.

This workshop taps into both the art and the science of great multicultural and inclusive marketing. 

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

This two-day mastery program will help your marketing teams understand how to build a more effective brand for their business, drive value, and engage customers in long term relationships.

This two-day mastery program will help you understand how to build a more effective brand, drive value, and engage customers in long term relationships.

Learn how to develop an actual brand-aligned and insights-driven shopper marketing campaign for your own product(s) or service(s). 

Discover the 9-step framework for developing a Shopper Marketing strategy and campaign. 

Discover the 9-step framework for developing a Shopper Marketing strategy and campaign. 

Discover the 9-step framework for developing a shopper marketing strategy and campaign. 

Build on the 9-step framework to develop effective Shopper marketing objectives, targets, and behavior changes that work.

Learn to approach any ESG communication strategy with the end goal in mind - stronger brand impact and better (true) brand stories.

Learn a step-by-step method to help you craft compelling brand positioning.

Discover how to align your brand assets and brand experience to improve your company’s bottom line.

Learn how to arrive at an authentic brand purpose to enhance unifying strategies and communications.

Learn four key frameworks for uncovering your brand purpose.

Learn four key frameworks for uncovering your brand purpose.

Learn four key frameworks for uncovering your brand purpose.

Unleash the power of co-creation through this ANA Mastery Program, where you will develop and put into practice ‘The Co-Creation Method®’ to deliver more effective communication strategies for your brand or business and empower communities to co-create while driving ’growth for good’.

Learn how to harness the power of AI in content marketing, from automating research and personalization to overcoming the creative limitations of machine-generated content.

Learn how to strategically apply AI and XR technologies to create hyper-personalized marketing experiences and build dynamic, immersive brand interactions that resonate with individual customers.

Walk through the steps to driving consumer engagement with your digital presence by homing in and getting clear on your Brand Story. 

Learn how AI can enable you to achieve one-to-one marketing and allow you to personalize everything from a brand's offer and messaging to its customer experience and content marketing efforts.

Learn the frameworks and techniques needed to execute B2B consumer-centric strategies.

Understand your customer better than your competitors and gain the advantage to drive results.

Gain insights into the needs, desires, and expectations of your customers to evolve your brand.

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

Teaches what has worked and not worked for global brands, you can adopt, adapt, or invent the best ideas and approaches for your brand – from getting the right team chemistry, to getting the right insights, to localizing global brands in the right way.

Learn ways to drive consumer engagement with a brand’s digital presence and get clear on an effective Brand Story for a sample brand. 

Participants will learn the ‘Storymaking for Good’ framework and apply that in completing a co-creation brief. 

Participants will learn the ‘Storymaking for Good’ framework and apply that in completing a co-creation brief. 

Participants will learn the ‘Storymaking for Good’ framework and apply that in completing a co-creation brief. 

Participants will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage.

Participants will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage.

Participants will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage.

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

Develop a breakthrough Marketing Mix based on real consumer insights.

Learn insights’ critical role in breakthrough communications.

Learn insights’ critical role in breakthrough communications.

Learn insights’ critical role in breakthrough communications.

Learn a step-by-step approach to journey mapping.

Learn the essential skill of journey mapping, which is the foundation of all differentiated customer experience design. 

Learn the essential skill of journey mapping, which is the foundation of all differentiated customer experience design. 

Participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.

Learn the frameworks and techniques needed to execute B2B consumer-centric strategies.

Learn the techniques needed to execute customer-centric strategies that elevate your marketing ROI.

Participants will learn how to bring brand purpose to life by harnessing the intersection of sustainability & personalization 

Participants will learn how to bring brand purpose to life by harnessing the intersection of sustainability & personalization 

Participants will learn how to bring brand purpose to life by harnessing the intersection of sustainability & personalization 

Learn the skills needed to maximize lead generation, enhance customer engagement, improve conversions and loyalty, and enable your business to thrive in the competitive B2B landscape.

Learn the key elements for developing a robust marketing plan to drive value for your organization.

Advance your marketing teams in key disciplines by fulfilling strategic needs, sharpening skills, and putting ideas to work immediately.

This two-day mastery program will help your marketing teams understand how to build a more effective brand for their business, drive value, and engage customers in long term relationships.

This two-day mastery program will help you understand how to build a more effective brand, drive value, and engage customers in long term relationships.

Learn best practices on developing successful customer-focused integrated campaigns.

Learn best practices on developing successful customer focused integrated campaigns. 

This virtual workshop helps you craft insight-driven customer decision journeys so you can develop customer-focused integrated campaigns.

This virtual workshop helps you craft insight-driven customer decision journeys so you can develop customer-focused integrated campaigns.

Learn techniques for ensuring a joined-up approach across the organization, study examples of best practice for measurement, and learn techniques for breaking down silos to drive results.

Learn techniques for ensuring a joined-up approach across the organization and learn techniques for breaking down silos to drive results.

Learn techniques for ensuring a joined-up approach across the organization and learn techniques for breaking down silos to drive results.

Learn how to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints and achieve long term value. 

Learn how to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints.

Learn how to develop truly integrated marketing plans that provide a seamless customer experience across key touchpoints.

The content is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.

This content is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.

Participants will learn best practices for navigating cultural nuance, putting together the right team, making your brand relevant to local consumers, and using the Adopt-Adapt-Invent principle to strengthen campaigns.

Breakthrough the noise and build true brand advocates with word of mouth marketing.

This BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint. 

This BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint. 

Marketing teams learn how to plan and estimate marketing projects/campaigns for an Agile sprint. 

Learn how to make faster decisions and improve ROI through the practice of agile marketing.

Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. 

Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. 

Implement the tools and processes that make up agile marketing for faster decisions and improved ROI.

The program enables your team to develop their own Agile implementation plan for the team and entire organization.

Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation.

Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation.

Get a look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process.

Get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process.

Learn best practices for introducing and integrating Agile within an organization.

Learn best practices for introducing and integrating Agile within an organization.

Discover opportunities for improved performance between sales and marketing alignment.

Learn to coordinate marketing and sales objectives, strategies, and goals for improved performance.

Learn to coordinate marketing and sales objectives, strategies, and goals for improved performance.

Learn to coordinate marketing and sales objectives, strategies, and goals for improved performance.

Walk through the steps to driving consumer engagement with your digital presence by homing in and getting clear on your Brand Story. 

Learn to coordinate marketing and sales objectives, strategies, and goals for improved performance.

Learn how to develop robust growth strategies, integrate sales and marketing efforts, and build a culture that embraces continuous improvement and innovation in the B2B landscape.

Learn how to develop robust growth strategies, integrate sales and marketing efforts, and build a culture that embraces continuous improvement and innovation in the B2B landscape.

We will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.

We will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity.

Teaches what has worked and not worked for global brands, you can adopt, adapt, or invent the best ideas and approaches for your brand – from getting the right team chemistry, to getting the right insights, to localizing global brands in the right way.

Learn how to express your brand portfolio in a cohesive and relevant way to maximize impact.

Learn how to establish a long-term strategy for utilizing brand assets.

Participants will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

Participants will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

The content will explore multicultural marketing obstacles, best practices, and successful campaigns to help shape their own multicultural strategy. Participants also will develop an actionable plan to transform future campaign strategy and enhance results.

Learn ways to drive consumer engagement with a brand’s digital presence and get clear on an effective Brand Story for a sample brand. 

The program is a powerful marketing communication discipline that drives shopper behaviors for a desired outcome. 

Learn how to apply business-centric principles to build a competitive advantage.

Gain an understanding of the types of marketing approaches that must be adapted in order to ensure that your brand retains loyalists and survives beyond the crisis.

Gain an understanding of the types of marketing approaches that must be adapted in order to ensure that your brand retains loyalists and survives beyond the crisis.

Gain an understanding of the types of marketing approaches that must be adapted in order to ensure that your brand retains loyalists and survives beyond the crisis.

Drive innovation in your organization’s marketing programs. 

In this workshop, participants will work through a planning framework to help them market effectively in the post-COVID era.

In this virtual workshop, participants will work through a planning framework to help them market effectively in the post-COVID era.

In this virtual workshop, participants will work through a planning framework to help them market effectively in the post-COVID era.

Participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.

Learn about the standard innovation processes, starting with developing an innovation brief and moving from insights to ideas to prototyping and testing concepts.

Learn about the standard innovation processes, starting with developing an innovation brief and moving from insights to ideas to prototyping and testing concepts.

Learn how to identify where revenue is truly being generated in their existing product line in order to develop new products that increase revenue quickly for your business.

Learn how to approach product (and service) offer creation so that you can improve business results and successfully launch a profitable offer.

Learn proven processes to gain a clear perspective on whether to bring a new product to market and create new products efficiently while ensuring the highest quality and profitability.

Learn how to conduct a detailed profitability audit of your existing products, identify key revenue generators, and strategically expand your product line to drive profit and unlock new revenue streams. 

Learn effective approaches to marketing strategy that sets your brand up for success.

Learn effective approaches to marketing strategy that sets your brand up for success.

This virtual program focuses on key client responsibilities that ensure their organization becomes and remains “Customer Focused.”

This virtual program focuses on key client responsibilities that ensure their organization becomes and remains “Customer Focused”. 

Learn how the psychology of ‘novelty’ can reinvigorate customer engagement and loyalty, and how that quality can be leveraged for your own brand and/or product.

Learn how the psychology of ‘novelty’ can reinvigorate customer engagement and loyalty, and how that quality can be leveraged for your own brand and/or product.

Learn how the psychology of ‘novelty’ can reinvigorate customer engagement and loyalty, and how that quality can be leveraged for your own brand and/or product.

Learn how the psychology of ‘novelty’ can reinvigorate customer engagement and loyalty, and how that quality can be leveraged for your own brand and/or product.

Learn when and how to employ the Strategy Brief effectively, ensuring all relevant stakeholders are aligned and informed throughout the marketing process.

Learn when and how to employ the Strategy Brief effectively, ensuring all relevant stakeholders are aligned and informed throughout the marketing process.

Learn when and how to employ the Strategy Brief effectively, ensuring all relevant stakeholders are aligned and informed throughout the marketing process.

Tap into the essential power of recommendation.

Learn how to optimally utilize AI across the marketing lifecycle to ensure alignment with brand guidelines.

Learn how to optimally utilize AI across the marketing lifecycle to ensure alignment with brand guidelines.

Learn to use techniques like behavioral and predictive segmentation and AI to develop advanced email campaigns that target your audience with precision.

Learn to use techniques like behavioral and predictive segmentation and AI to develop advanced email campaigns that target your audience with precision.

Participants will assess and score their briefs using a proprietary assessment model, and learn the critical elements needed for giving effective feedback on the resulting creative. 

This workshop focuses on expediting the creative development process through teaching best practices, concepts, and techniques. Your marketing team will be provided with a tool kit of easily applied, yet powerful and strategically relevant tools that drive results and allow them to deliver actionable feedback to your creative teams. 

This workshop focuses on expediting the creative development process through teaching best practices, concepts, and techniques. Your marketing team will be provided with a tool kit of easily applied, yet powerful and strategically relevant tools that drive results and allow them to deliver actionable feedback to your creative teams. 

Launch a demand generation program that delivers the full power of the digital marketplace.

Launch a demand generation program that delivers the full power of the digital marketplace.

Learn creative brief best practices, and how to provide feedback that drives powerful creative.

This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

Learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

This interactive workshop is an application-focused experience that provides guidelines on writing a brief that will drive campaign success and achieve brand goals.

The program enables your team to develop successful briefing, creative, and public speaking skills.

Understand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies.

Understand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies.

Learn how to build a digital campaign that acquires customers, engages and retains them, turns them into brand advocates–and ultimately creates unforgettable customer experiences.

Learn how to make data-driven marketing decisions by measuring the digital metrics that impact your company.

Learn how to make data-driven marketing decisions by measuring the digital metrics that impact your company.

Learn how to make data-driven marketing decisions by measuring the digital metrics that impact your company.

Learn how to think like a direct marketer and how direct response is structured differently from other communications disciplines.

Learn how to think like a direct marketer and how direct response is structured differently from other communications disciplines.

Learn how to think like a direct marketer and how direct response is structured differently from other communications disciplines.

Learn the principles of working with your agency partners in order to ensure a smooth process.

Focus on how to motivate your agency to deliver outstanding work and learn the key ingredients of a successful, lasting client-agency relationship. 

The program is a powerful marketing communication discipline that drives shopper behaviors for a desired outcome. 

You will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.

You will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.

Marketers will learn what is required for an effective Shopper Marketing creative brief to avoid costly brand missteps.

Marketers will learn what is required for an effective Shopper Marketing creative brief to avoid costly brand missteps.

Learn about artificial intelligence (AI) applications like ChatGPT.

Learn how to utilize generative AI to enhance your marketing performance and drive targeted results for your brand.

Launch a digital marketing platform that delivers the full power of the web.

Launch a digital marketing platform that delivers the full power of the web.

Learn how to wrap your head around all the moving parts of digital (and traditional) marketing and optimize their current programs and campaigns.

Discover what makes a better client and how to get the quality work you deserve. 

What you need to know to capitalize on Programmatic’s potential.

Discover the inner workings of this simple but challenging part of the creative brief.

Discover the inner workings of this simple but challenging part of the creative brief.

Optimize the creative process to improve your marketing effectiveness, efficiency, and ROI.

Learn how to drive better partnerships with internal stakeholders and align the internal creative team.  

Learn how to transform your loyalty program by using AI and personalization strategies to create deep emotional connections with customers, driving long-term engagement and retention.

Learn how to transform your loyalty program by using AI and personalization strategies to create deep emotional connections with customers, driving long-term engagement and retention.

Learn how to transform your loyalty program by using AI and personalization strategies to create deep emotional connections with customers, driving long-term engagement and retention.

This virtual workshop provides strategic best practices that can be used across social marketing platforms, including Facebook, Instagram, TikTok, Pinterest, Twitter, and LinkedIn.

Gain a modern understanding of the social media opportunity for your brand.

Gain a modern understanding of the social media opportunity for your brand.

Learn the core building blocks required to take your corporate podcast from messy idea to jaw-dropping ROI.

Learn the core building blocks required to take your corporate podcast from messy idea to jaw-dropping ROI.

This workshop will escort you through the expansive landscape of email marketing strategies, from foundational principles to the forefront of email marketing innovations.

Drive brand value by improving your overall comprehension of media language and concepts.

Learn how to assemble a strategic marketing technology stack aligned to your company goals.

Discover technology’s critical role in the future of marketing and customer engagement.

Discover technology’s critical role in the future of marketing and customer engagement.

Discover technology’s critical role in the future of marketing and customer engagement.

Learn how key KPIs, a good agency checklist, and a clear multicultural brief can make a difference.

Learn how key KPIs, a good agency checklist, and a clear multicultural brief can make a difference.

Learn how key KPIs, a good agency checklist, and a clear multicultural brief can make a difference.

Learn how to optimize your programmatic advertising investments by leveraging the ANA TrueKPI framework, improving supply chain transparency, and increasing the efficiency of your ad spend.

Develop the skills of an effective client leader.

Inspire and enable your agency to develop breakthrough creative.

Inspire and enable your agency to develop breakthrough creative.

Learn the essentials skills of pitching to win new business and to improve ROI. 

Discover the value in ways that your organization can help your IHA deliver its best work and ultimately grow its value to the company.

Learn best practices to ensure organizations understand how to setup and execute an email marketing campaign that will deliver significant results in the short and long-term. 

Learn practical mobile marketing ‘how to’ tips and techniques, rather than simple theory.

Focus exclusively on assessing and pressure-testing an existing brief by using a metric-driven tool to evaluate its elements and ensure maximum impact.

This highly interactive workshop focuses exclusively on assessing and pressure-testing an existing brief by using a metric-driven tool to evaluate its elements and ensure maximum impact.

Gain a clearer understanding of corporate and advertising procurement strategy development.

Develop search-centric content strategies and weave SEO best practices into the content your teams produce every day. 

Develop search-centric content strategies and weave SEO best practices into the content your teams produce every day. 

Develop search-centric content strategies and weave SEO best practices into the content your teams produce every day. 

An immersive “on stage” setting, where you will learn how to let go of inhibitions using the techniques of improvisation. 

An immersive “on stage” setting, where you will learn how to let go of inhibitions using the techniques of improvisation. 

Develop a compelling story that gives you the building blocks for a riveting creative briefing.

Develop a compelling story that gives you the building blocks for a riveting creative briefing.

Develop a compelling story that gives you the building blocks for a riveting creative briefing.

This workshop includes “best practices” examples, concepts, and techniques from a wide variety of industries and disciplines in order to develop a brief.

This virtual workshop includes “best practices” examples, concepts, and techniques from a wide variety of industries and disciplines in order to develop a brief.

This virtual workshop includes “best practices” examples, concepts, and techniques from a wide variety of industries and disciplines in order to develop a brief.

Connecting marketing and media strategy to digital media.

Learn how to tie digital media buying decision to marketing strategy.

Optimizing the use of social platforms to drive business results.

Gain insight on how to use the right social platforms, at the right time, to reach your target audience.

Gain insight on how to use the right social platforms, at the right time, to reach your target audience.

Change your thinking about a document too often taken for granted and too easily underestimated.

Engage you with individual exercises, and challenge you to think differently about creative briefs.

Understand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies.

Understand the ins and outs of the production process and know what drives the cost and timing of producing content, and other implications with creative agencies.

Learn the principles of working with your agency partners in order to ensure a smooth process.

Focus on how to motivate your agency to deliver outstanding work and learn the key ingredients of a successful, lasting client-agency relationship. 

Discover what makes a better client and how to get the quality work you deserve. 

Learn how to drive better partnerships with internal stakeholders and align the internal creative team.  

Develop the skills of an effective client leader.

Learn the essentials skills of pitching to win new business and to improve ROI. 

Discover the value in ways that your organization can help your IHA deliver its best work and ultimately grow its value to the company.

Gain a clearer understanding of corporate and advertising procurement strategy development.

Develop a compelling story that gives you the building blocks for a riveting creative briefing.

Participants will assess and score their briefs using a proprietary assessment model, and learn the critical elements needed for giving effective feedback on the resulting creative. 

This workshop focuses on expediting the creative development process through teaching best practices, concepts, and techniques. Your marketing team will be provided with a tool kit of easily applied, yet powerful and strategically relevant tools that drive results and allow them to deliver actionable feedback to your creative teams. 

This workshop focuses on expediting the creative development process through teaching best practices, concepts, and techniques. Your marketing team will be provided with a tool kit of easily applied, yet powerful and strategically relevant tools that drive results and allow them to deliver actionable feedback to your creative teams. 

Learn creative brief best practices, and how to provide feedback that drives powerful creative.

This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

Learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

This interactive workshop is an application-focused experience that provides guidelines on writing a brief that will drive campaign success and achieve brand goals.

The program enables your team to develop successful briefing, creative, and public speaking skills.

Marketers will learn what is required for an effective Shopper Marketing creative brief to avoid costly brand missteps.

Marketers will learn what is required for an effective Shopper Marketing creative brief to avoid costly brand missteps.

Discover the inner workings of this simple but challenging part of the creative brief.

Discover the inner workings of this simple but challenging part of the creative brief.

Optimize the creative process to improve your marketing effectiveness, efficiency, and ROI.

Learn how key KPIs, a good agency checklist, and a clear multicultural brief can make a difference.

Learn how key KPIs, a good agency checklist, and a clear multicultural brief can make a difference.

Learn how key KPIs, a good agency checklist, and a clear multicultural brief can make a difference.

Inspire and enable your agency to develop breakthrough creative.

Inspire and enable your agency to develop breakthrough creative.

Focus exclusively on assessing and pressure-testing an existing brief by using a metric-driven tool to evaluate its elements and ensure maximum impact.

This highly interactive workshop focuses exclusively on assessing and pressure-testing an existing brief by using a metric-driven tool to evaluate its elements and ensure maximum impact.

An immersive “on stage” setting, where you will learn how to let go of inhibitions using the techniques of improvisation. 

An immersive “on stage” setting, where you will learn how to let go of inhibitions using the techniques of improvisation. 

Develop a compelling story that gives you the building blocks for a riveting creative briefing.

Develop a compelling story that gives you the building blocks for a riveting creative briefing.

Develop a compelling story that gives you the building blocks for a riveting creative briefing.

This workshop includes “best practices” examples, concepts, and techniques from a wide variety of industries and disciplines in order to develop a brief.

This virtual workshop includes “best practices” examples, concepts, and techniques from a wide variety of industries and disciplines in order to develop a brief.

This virtual workshop includes “best practices” examples, concepts, and techniques from a wide variety of industries and disciplines in order to develop a brief.

Change your thinking about a document too often taken for granted and too easily underestimated.

Engage you with individual exercises, and challenge you to think differently about creative briefs.

Learn how to optimally utilize AI across the marketing lifecycle to ensure alignment with brand guidelines.

Learn how to optimally utilize AI across the marketing lifecycle to ensure alignment with brand guidelines.

Learn to use techniques like behavioral and predictive segmentation and AI to develop advanced email campaigns that target your audience with precision.

Learn to use techniques like behavioral and predictive segmentation and AI to develop advanced email campaigns that target your audience with precision.

Launch a demand generation program that delivers the full power of the digital marketplace.

Launch a demand generation program that delivers the full power of the digital marketplace.

Learn how to build a digital campaign that acquires customers, engages and retains them, turns them into brand advocates–and ultimately creates unforgettable customer experiences.

Learn how to make data-driven marketing decisions by measuring the digital metrics that impact your company.

Learn how to make data-driven marketing decisions by measuring the digital metrics that impact your company.

Learn how to make data-driven marketing decisions by measuring the digital metrics that impact your company.

Learn about artificial intelligence (AI) applications like ChatGPT.

Learn how to utilize generative AI to enhance your marketing performance and drive targeted results for your brand.

Launch a digital marketing platform that delivers the full power of the web.

Launch a digital marketing platform that delivers the full power of the web.

Learn how to wrap your head around all the moving parts of digital (and traditional) marketing and optimize their current programs and campaigns.

What you need to know to capitalize on Programmatic’s potential.

Learn how to transform your loyalty program by using AI and personalization strategies to create deep emotional connections with customers, driving long-term engagement and retention.

Learn how to transform your loyalty program by using AI and personalization strategies to create deep emotional connections with customers, driving long-term engagement and retention.

Learn how to transform your loyalty program by using AI and personalization strategies to create deep emotional connections with customers, driving long-term engagement and retention.

This virtual workshop provides strategic best practices that can be used across social marketing platforms, including Facebook, Instagram, TikTok, Pinterest, Twitter, and LinkedIn.

Gain a modern understanding of the social media opportunity for your brand.

Gain a modern understanding of the social media opportunity for your brand.

This workshop will escort you through the expansive landscape of email marketing strategies, from foundational principles to the forefront of email marketing innovations.

Drive brand value by improving your overall comprehension of media language and concepts.

Learn how to assemble a strategic marketing technology stack aligned to your company goals.

Discover technology’s critical role in the future of marketing and customer engagement.

Discover technology’s critical role in the future of marketing and customer engagement.

Discover technology’s critical role in the future of marketing and customer engagement.

Learn how to optimize your programmatic advertising investments by leveraging the ANA TrueKPI framework, improving supply chain transparency, and increasing the efficiency of your ad spend.

Learn best practices to ensure organizations understand how to setup and execute an email marketing campaign that will deliver significant results in the short and long-term. 

Learn practical mobile marketing ‘how to’ tips and techniques, rather than simple theory.

Develop search-centric content strategies and weave SEO best practices into the content your teams produce every day. 

Develop search-centric content strategies and weave SEO best practices into the content your teams produce every day. 

Develop search-centric content strategies and weave SEO best practices into the content your teams produce every day. 

Connecting marketing and media strategy to digital media.

Learn how to tie digital media buying decision to marketing strategy.

Optimizing the use of social platforms to drive business results.

Gain insight on how to use the right social platforms, at the right time, to reach your target audience.

Gain insight on how to use the right social platforms, at the right time, to reach your target audience.

Learn how to think like a direct marketer and how direct response is structured differently from other communications disciplines.

Learn how to think like a direct marketer and how direct response is structured differently from other communications disciplines.

Learn how to think like a direct marketer and how direct response is structured differently from other communications disciplines.

Learn how to apply analytics and develop metrics to identify business value and drive growth.

Learn how to apply analytics and develop metrics to identify business value and drive growth.

Support your customer from acquisition to long term loyalty with successful database marketing.

Learn to craft and deliver powerful, persuasive data stories to resonate better with clients/customers.

Learn to craft and deliver powerful, persuasive data stories to resonate better with clients/customers. 

Learn how to focus on the most relevant data to inform your marketing campaigns.

Learn how to focus on the most relevant data to inform your marketing campaigns.

Our Mastery Programs are intensive training experiences in key disciplines that connect your marketing team with strategic needs, skills, and ideas that will amplify your marketing performance.

This workshop taps into both the art and the science of great multicultural and inclusive marketing. 

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

You will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.

You will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.

Understand strategies for more effective data collection by “owning” the consumer relationship. 

Understand strategies for more effective data collection by “owning” the consumer relationship. 

Build the capability that helps you progress toward more accurate and insightful analytics. 

Walk step-by-step through the processes and methods organizations need to implement in order to successfully measure and optimize their customer experience efforts.

Walk step-by-step through the processes and methods organizations need to implement in order to successfully measure and optimize their customer experience efforts.

Walk step-by-step through the processes and methods organizations need to implement in order to successfully measure and optimize their customer experience efforts.

Navigate expectations and present your data in a persuasive manner that aligns positively with business objectives.

Navigate expectations and present your data in a persuasive manner that aligns positively with business objectives.

Empower marketers to improve their Tech, Targets, and Talent for proper adjusting in this new post-cookie world.

Empower marketers to improve their Tech, Targets, and Talent for proper adjusting in this new post-cookie world.

You will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning. 

You will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning. 

This workshop will show participants how to perform statistical analysis, identify all data assumptions, and present these findings to ensure your marketing decisions are made based on real data and not internal opinions.

Learn visual storytelling methods to explain the context of marketing data to outside audiences and/or internal stakeholders.

Learn visual storytelling methods to explain the context of marketing data to outside audiences and/or internal stakeholders.

Support your customer from acquisition to long term loyalty with successful database marketing.

Learn how to apply analytics and develop metrics to identify business value and drive growth.

Learn how to apply analytics and develop metrics to identify business value and drive growth.

Learn to craft and deliver powerful, persuasive data stories to resonate better with clients/customers.

Learn to craft and deliver powerful, persuasive data stories to resonate better with clients/customers. 

Learn how to focus on the most relevant data to inform your marketing campaigns.

Learn how to focus on the most relevant data to inform your marketing campaigns.

Our Mastery Programs are intensive training experiences in key disciplines that connect your marketing team with strategic needs, skills, and ideas that will amplify your marketing performance.

This workshop taps into both the art and the science of great multicultural and inclusive marketing. 

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.

You will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.

You will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.

Understand strategies for more effective data collection by “owning” the consumer relationship. 

Understand strategies for more effective data collection by “owning” the consumer relationship. 

Build the capability that helps you progress toward more accurate and insightful analytics. 

Walk step-by-step through the processes and methods organizations need to implement in order to successfully measure and optimize their customer experience efforts.

Walk step-by-step through the processes and methods organizations need to implement in order to successfully measure and optimize their customer experience efforts.

Navigate expectations and present your data in a persuasive manner that aligns positively with business objectives.

Navigate expectations and present your data in a persuasive manner that aligns positively with business objectives.

Empower marketers to improve their Tech, Targets, and Talent for proper adjusting in this new post-cookie world.

Empower marketers to improve their Tech, Targets, and Talent for proper adjusting in this new post-cookie world.

You will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning. 

You will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning. 

This workshop will show participants how to perform statistical analysis, identify all data assumptions, and present these findings to ensure your marketing decisions are made based on real data and not internal opinions.

Learn visual storytelling methods to explain the context of marketing data to outside audiences and/or internal stakeholders.

Learn visual storytelling methods to explain the context of marketing data to outside audiences and/or internal stakeholders.

Learn to understand and support the creative process, enabling you to inspire your Creative team and contribute to higher-quality ideas, even from a non-creative role.

Learn to confidently sell your most creative ideas by understanding client perspectives, presenting with clarity, and demonstrating the value your work brings to solving their challenges.

Learn to confidently sell your most creative ideas by understanding client perspectives, presenting with clarity, and demonstrating the value your work brings to solving their challenges.

Learn different working styles and how to communicate effectively with your teammates.

Gain an understanding of how to bring your team together more effectively. 

Learn to harness the power of creative thinking to make a practical impact in their business.

Learn to harness the power of creative thinking to make a practical impact in their business.

Improve business results through logic-driven tools that identify factors impacting your performance.

Improve business results through logic-driven tools that identify factors impacting your performance.

Improve business results through logic-driven tools that identify factors impacting your performance.

Focus on how to improve communication fundamentals, with an emphasis on core presentation skills such as pausing, gesturing, pitch, and movement in order to deliver high impact presentations. 

Focus on how to improve communication fundamentals, with an emphasis on core presentation skills such as pausing, gesturing, pitch, and movement in order to deliver high impact presentations.

You will learn how to connect authentically with an audience to present like a professional and practice proven techniques to enhance your stage presence, on-your-feet thinking, and engagement with listeners.

Learn how to evolve your communications to a more customer-friendly voice.

Learn about the key aspects needed to develop effective corporate communications.

Learn about the key aspects needed to develop effective corporate communications.

Learn the essential skills, tools and frameworks necessary to succeed as both an individual, team member, and leader. 

Learn the essential skills, tools and frameworks necessary to succeed as both an individual and leader of remote team(s).

This workshop shares the essential skills, tools and frameworks necessary to succeed as both an individual and leader of remote team(s).

understand the link between employee wellbeing and performance, uncover the key elements that contribute to employee happiness, and learn how to create a sustainable environment that fosters productivity and growth.

understand the link between employee wellbeing and performance, uncover the key elements that contribute to employee happiness, and learn how to create a sustainable environment that fosters productivity and growth.

learn how to excel under pressure and be better equipped to develop resilience, foster team cohesion, communicate effectively, and adapt and innovate to changing circumstances.

learn how to excel under pressure and be better equipped to develop resilience, foster team cohesion, communicate effectively, and adapt and innovate to changing circumstances.

learn how to excel under pressure and be better equipped to develop resilience, foster team cohesion, communicate effectively, and adapt and innovate to changing circumstances.

learn to examine your personal biases and build on the skills of self-awareness and self-management so you can become a champion in your organization and inspire a culture of diversity, equity, inclusion, and belonging.

This workshop will help you examine your personal biases and help you build on the skills of self-awareness and self-management.

This workshop will help you examine your personal biases and help you build on the skills of self-awareness and self-management.

learn a series of applied strategies to unlock your brand’s potential that can be applied to projects of all sizes, from internal endeavors to CX initiatives to high profile marketing transformation efforts

learn a series of applied strategies to unlock your brand’s potential that can be applied to projects of all sizes, from internal endeavors to CX initiatives to high profile marketing transformation efforts

This workshop focuses on helping participants increase awareness around their own unconscious bias and gain strategies for reducing the effect of bias in the workplace.

Develop an understanding of generational differences and learn to leverage them to create a more inclusive and productive workplace, boost innovation, and foster collaboration and teamwork.

Develop an understanding of generational differences and learn to leverage them to create a more inclusive and productive workplace, boost innovation, and foster collaboration and teamwork.

The program will provide your people leaders with key skills to drive employee engagement and retention, foster collaboration and teamwork, increase productivity and innovation… and lead to higher profitability over time.

Learn how to help teams embrace change, resolve the fear of loss, uncover new possibilities, implement improved processes, and benefit from business innovations and improvements.

Learn how to help teams embrace change, resolve the fear of loss, uncover new possibilities, implement improved processes, and benefit from business innovations and improvements.

Learn an easy-to-understand framework to create or improve your "Guiding Principles" that include the mission statement, key characteristics, and critical actions, in order to increase team alignment and engagement, and inspire productivity.

Learn how to hone in your mission statement for impact through teaching, brainstorming, and creation. 

learn how to sustain employee engagement long term, with an emphasis on ongoing communication, measurement, and evaluation. 

learn how to sustain employee engagement long term, with an emphasis on ongoing communication, measurement, and evaluation. 

Learn strategic best practices for leveraging your Personal Brand to differentiate you from the competition, build trust with employers, and benefit your employer brand.

Learn strategic best practices for leveraging your Personal Brand to differentiate you from the competition, build trust with employers, and benefit your employer brand.

Understand how to write for new audiences and new platforms.

Understand how to write for new audiences and new platforms.

Learn how to take the stage with confidence and connect authentically with an audience.

Refine your approach to developing and delivering presentations.

Learn how to develop presentations that keep audiences engaged.

Learn how to develop presentations that keep audiences engaged.

Learn how to develop presentations that keep audiences engaged.

Learn how to develop presentations that keep audiences engaged.

Learn necessary skills, tools, and insights to manage projects and achieve outcomes successfully.

This virtual workshop uses focused exercises to build skills and teach how to plan and clarify communication, for improved business results and/or creative outcomes.

Learn how to unlock and apply creative thinking to solve your marketing challenges.

Drive creative progress within your organization through proven methodologies and techniques.

Unlock the creative potential of each participant in order to solve complex problems, seize opportunities and realize profound economic success.

Unlock the creative potential of each participant in order to solve complex problems, seize opportunities and realize profound economic success.

Learn key strategies that enable improvements to the approval process that will minimize frustrations for your team, reduce delays, and minimize costly revisions.

Learn key strategies that enable improvements to the approval process that will minimize frustrations for your team, reduce delays, and minimize costly revisions.

Learn key strategies that enable improvements to the approval process that will minimize frustrations for your team, reduce delays, and minimize costly revisions.

Learn key strategies that enable improvements to the approval process that will minimize frustrations for your team, reduce delays, and minimize costly revisions.

This workshop is designed to help people managers assess opportunities for greater inclusion within their own teams. 

Learn improvisational skills to build confidence and quick-thinking.

Learn to use multiple tools to enhance collaboration, improve interaction, strengthen personal engagement, and achieve more effective and predictable results.

Learn several communication and interpersonal processes designed to enhance collaboration.

Learn several communication and interpersonal processes designed to enhance collaboration.

This workshop shares some essential skills, tools, and frameworks necessary to succeed in a remote or virtual work environment. 

This workshop shares some essential skills, tools, and frameworks necessary to succeed in a remote or virtual work environment. 

This workshop focuses on helping participants increase awareness around their own unconscious bias and gain strategies for reducing the effect of bias in the workplace.

This workshop focuses on helping participants increase awareness around their own unconscious bias and gain strategies for reducing the effect of bias in the workplace.

Learn about the key aspects needed to develop effective corporate communications.

Focus on how to improve communication fundamentals, with an emphasis on core presentation skills such as pausing, gesturing, pitch, and movement in order to deliver high impact presentations. 

Focus on how to improve communication fundamentals, with an emphasis on core presentation skills such as pausing, gesturing, pitch, and movement in order to deliver high impact presentations.

You will learn how to connect authentically with an audience to present like a professional and practice proven techniques to enhance your stage presence, on-your-feet thinking, and engagement with listeners.

Learn how to evolve your communications to a more customer-friendly voice.

Learn about the key aspects needed to develop effective corporate communications.

Learn about the key aspects needed to develop effective corporate communications.

Learn strategic best practices for leveraging your Personal Brand to differentiate you from the competition, build trust with employers, and benefit your employer brand.

Learn strategic best practices for leveraging your Personal Brand to differentiate you from the competition, build trust with employers, and benefit your employer brand.

Understand how to write for new audiences and new platforms.

Understand how to write for new audiences and new platforms.

Learn how to take the stage with confidence and connect authentically with an audience.

Refine your approach to developing and delivering presentations.

Learn how to develop presentations that keep audiences engaged.

Learn how to develop presentations that keep audiences engaged.

Learn how to develop presentations that keep audiences engaged.

Learn how to develop presentations that keep audiences engaged.

This virtual workshop uses focused exercises to build skills and teach how to plan and clarify communication, for improved business results and/or creative outcomes.

Learn improvisational skills to build confidence and quick-thinking.

Learn to use multiple tools to enhance collaboration, improve interaction, strengthen personal engagement, and achieve more effective and predictable results.

Learn several communication and interpersonal processes designed to enhance collaboration.

Learn several communication and interpersonal processes designed to enhance collaboration.

Learn about the key aspects needed to develop effective corporate communications.

Learn the essential skills, tools and frameworks necessary to succeed as both an individual and leader of remote team(s).

This workshop shares the essential skills, tools and frameworks necessary to succeed as both an individual and leader of remote team(s).

understand the link between employee wellbeing and performance, uncover the key elements that contribute to employee happiness, and learn how to create a sustainable environment that fosters productivity and growth.

understand the link between employee wellbeing and performance, uncover the key elements that contribute to employee happiness, and learn how to create a sustainable environment that fosters productivity and growth.

learn how to excel under pressure and be better equipped to develop resilience, foster team cohesion, communicate effectively, and adapt and innovate to changing circumstances.

learn how to excel under pressure and be better equipped to develop resilience, foster team cohesion, communicate effectively, and adapt and innovate to changing circumstances.

learn how to excel under pressure and be better equipped to develop resilience, foster team cohesion, communicate effectively, and adapt and innovate to changing circumstances.

learn a series of applied strategies to unlock your brand’s potential that can be applied to projects of all sizes, from internal endeavors to CX initiatives to high profile marketing transformation efforts

Develop an understanding of generational differences and learn to leverage them to create a more inclusive and productive workplace, boost innovation, and foster collaboration and teamwork.

Develop an understanding of generational differences and learn to leverage them to create a more inclusive and productive workplace, boost innovation, and foster collaboration and teamwork.

The program will provide your people leaders with key skills to drive employee engagement and retention, foster collaboration and teamwork, increase productivity and innovation… and lead to higher profitability over time.

Learn how to help teams embrace change, resolve the fear of loss, uncover new possibilities, implement improved processes, and benefit from business innovations and improvements.

Learn how to help teams embrace change, resolve the fear of loss, uncover new possibilities, implement improved processes, and benefit from business innovations and improvements.

Learn an easy-to-understand framework to create or improve your "Guiding Principles" that include the mission statement, key characteristics, and critical actions, in order to increase team alignment and engagement, and inspire productivity.

Learn how to hone in your mission statement for impact through teaching, brainstorming, and creation. 

learn how to sustain employee engagement long term, with an emphasis on ongoing communication, measurement, and evaluation. 

learn how to sustain employee engagement long term, with an emphasis on ongoing communication, measurement, and evaluation. 

Learn necessary skills, tools, and insights to manage projects and achieve outcomes successfully.

This workshop is designed to help people managers assess opportunities for greater inclusion within their own teams. 

Learn different working styles and how to communicate effectively with your teammates.

Gain an understanding of how to bring your team together more effectively. 

Learn to harness the power of creative thinking to make a practical impact in their business.