Event Video
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Fundamentals of Fundraising: Creative
Conference Session Videos September 27, 2022After segmentation strategy, copy and design are the two most critical elements of any campaign. This section covered the most critical components of creative strategy.
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List Strategy for Acquisition
Conference Session Videos September 27, 2022This session provided unique insights and information on both an organization's donor file and the mailing lists that make up new donor acquisition efforts.
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Bolster Your Mission by Leveraging CTV
Webinar Rewinds September 21, 2022In this webinar, learn from two leading nonprofit organizations as they share how their organizations utilized the emotional connection of television to track and improve ROI to support their missions.
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Unlocking ABM Success: How to Use Insights and Personalization to Drive
Conference Session Videos September 20, 2022In this session, learn how ZS evolved to an ABM approach that works, makes sales more effective with insights and enablement tools, delivers an ABM program that’s recognized by executives as driving results for the firm, and more.
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A Framework for Success: Pharmavite’s Measurement-Driven Approach
Conference Session Videos September 16, 2022In this video, Tommaso Visentini, divisional VP of analytics and insights at Pharmavite, shared how he developed an innovative media measurement approach that helped the company to directly connect media outcomes to business objectives.
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A Framework for Success: Pharmavite’s Measurement-Driven Approach
Conference Highlights September 16, 2022For metrics to work, marketers need a media strategy and a framework connecting business and media metrics.
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Avocados from Mexico and its Approach to Super Bowl Advertising
Conference Session Videos September 16, 2022In this video, Avocados from Mexico described its approach to Super Bowl campaigns.
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Avocados from Mexico and its Approach to Super Bowl Advertising
Conference Highlights September 16, 2022KPIs should take precedence over ideas when building marketing strategies.
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From Data to Decision
Conference Session Videos September 16, 2022In this video, Blue Diamond Growers shared the roadmap for how it established its consumer insights and analytics team.
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From Data to Decision
Conference Highlights September 16, 2022To earn a seat at the table, consumer insights practices have to understand their internal clients and partners as humans.
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Leveraging Cultural Authenticity and Inclusion Measurements to Optimize Relevance and Sales
Conference Session Videos September 16, 2022In this video, CarMax discussed how it is prioritizing culture — from brief to execution — and learn more about the role of cultural relevance and DEI measurements in communications.
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Leveraging Cultural Authenticity and Inclusion Measurements to Optimize Relevance and Sales
Conference Highlights September 16, 2022The quality of targeted insights is crucial to successfully instilling culture in brand marketing.
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Overview of the 2022 ANA Measurement and Accountability Conference
Conference Highlights September 16, 2022In this video, get a two-minute overview of the 2022 ANA Measurement and Accountability Conference.
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The Role of Innovation and Measurement in a Perpetually Changing Media Landscape
Conference Session Videos September 16, 2022In this video, Dr. Duane Varan outlined an approach built on delivering best-in-class measures to a brand's key communication objectives rather than allowing their objectives to be shaped by vendor products on offer.
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Accelerating Business Growth Through the Accurate Portrayal of Women and Girls
Conference Session Videos September 15, 2022In six short years, SeeHer has become the leading global movement for gender equality in entertainment. In this video, SeeHer member Laura Knebusch, VP, Consumer Experience at Georgia-Pacific, explained how understanding societal shifts as they relate to women can deepen connections with consumers.
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Achieving Agile Marketing in the Era of Data Deprecation
Conference Session Videos September 15, 2022In this video, Neustar and USIM examined some of the challenges currently facing marketers, including data deprecation, and provided some guidance on how to respond to them.
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Brand Activation Legal Committee: September 2022
Conference Session Videos September 15, 2022For September’s meeting, presenters from Dorsey & Whitney LLP, Tamara Carmichael, Sarah Robertson, Fara Sunderji, and Austin Chambers provided an update on FTC developments, NAD decisions, and privacy.
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Future-proofing Your Business Strategy and Marketing Message
Webinar Rewinds September 15, 2022A global health crisis, historic social activism, demand for climate solutions, and unprecedented technological innovation are transforming the way business gets done. This webinar offers a look at how modern leaders are thinking right now about these intersecting forces.
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Groundbreaking Outcomes, Data Quality, and Attribution Standard
Conference Session Videos September 15, 2022In this video, the Media Rating Council addressed various outcomes, measures, and approaches, including attribution and multi-touch attribution (MTA), market mix modeling (MMM) and experiments, as well as the underlying data quality associated with these methods.
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Groundbreaking Outcomes, Data Quality, and Attribution Standard
Conference Highlights September 15, 2022An outcomes standard is being introduced to ensure consistent media measurement and audit framework.
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