B2B Demand Generation, Content Marketing and Subscription Marketing (301) - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

This workshop is the third workshop in the “B2B Mastery Program,” a five-part virtual workshop series designed to give you a broad exposure to all facets and levels of B2B Marketing. To achieve mastery in this topic we encourage you to register for all five workshops in the series, however you may register for any workshop that best fits your needs.

If you want to achieve mastery and attend the five-part series (B2B Mastery Program 101, 201, 301, 401, and 501), you will receive a Certificate of Completion to display your expertise and accomplishment. Qualified participants must be present for the entire time for each workshop and attend all five workshops in sequential order (there are no substitutions of past or future workshops).

Click HERE to register for B2B Marketing Begins with Buyer Insights 101 (2:00 to 5:00 p.m. EDT, Tuesday, 01/21)

Click HERE to register for Align B2B Marketing with Business Needs 201 (2:00 to 5:00 p.m. EDT, Thursday, 01/23)

Register below for B2B Marketing Playbook: Demand Generation, Content Marketing and Subscription Marketing 301 (2:00 to 5:00 p.m. EDT, Tuesday, 01/28)

Click HERE to register for B2B Marketing Playbook: Sales Enablement, Employee Ambassadors and Account-based Marketing (ABM) 401 (2:00 to 5:00 p.m. EDT, Thursday, 01/30)

Click HERE to register for B2B Marketing Playbook: Differentiate Your Brand and Deliver Consistent Customer Experiences 501 (2:00 to 5:00 p.m. EDT, Tuesday, 02/04)

B2B marketers are expected to contribute to growth through myriad strategies including lead gen, content marketing, and subscriptions. Yet it’s harder than ever before to create content that attracts subscribers who are willing to give permission for you to share future marketing directly with them.

Learn to generate qualified leads for follow up by Sales and/or channels using these key strategies:

• Demand generation – Learn how to generate leads, effectively qualify leads, measure lead gen results, and successfully manage the overall demand generation process.
• Content marketing – Get an overview of the seven steps that add up to success in content marketing.
• Subscription marketing – More and more products and services are sold as subscriptions – including insurance, financial services, telecom and software. Get insights into how B2B subscription marketing differs from marketing aimed at closing one-time transactions.

This is the third in a 5-part series, the ANA B2B Marketing Mastery Program, designed to improve overall B2B marketing proficiency through broad exposure to all facets and levels of B2B Marketing. Participants who complete the entire program master the key stages to successful B2B (or B2B2C) marketing including buyer insights, ABM, sales enablement, CX, brand differentiation, and more.

Pre-requisite: Participants must complete Level 101 of the ANA’s B2B Marketing Mastery Program (or have equivalent on-the-job knowledge) prior to taking this workshop.

Target Audience
The B2B Marketing Mastery curriculum is designed for all levels of marketing staff in B2B and hybrid B2B/B2C companies. Its value is best realized when the entire team delivering marketing participates in the workshops together.

Download the full benefits here

• Setting the Stage (10min)
• Content Marketing (40min)
• Tradeshow and Event Marketing (35min)
• BREAK (10min)
• Demand Generation to Drive Revenue (40min)
• Subscription Marketing (35min)
• Closing (10min)