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Search returned: 712 document(s).
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Interview with ANA CEO Bob Liodice: 2025 Marketing Trends and Insights You Need to Know
Webinar Rewinds January 30, 2025In this webinar, Bob Liodice, CEO of the Association of National Advertisers (ANA), shared his expert perspectives on the future of marketing, emerging trends, and what changes marketers should be prepared for in the year ahead.
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Marketing Jobs Uncovered: Trends and Opportunities in the U.S. Job Market
Webinar Rewinds January 29, 2025In this session, Michael Wright, Managing Partner at Taligence, examined real-time jobs data to uncover trends in marketing roles, remote work, and the rise of dual roles.
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The Creative Consistency Revolution: Boosting Brand Impact through Compound Creativity
Webinar Rewinds January 22, 2025In this webinar, learn about the facets of creative consistency that matter, how consistency is linked to greater creative quality, the power of wear-in and longer agency tenures, and the brand and business effects that are linked to consistency.
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In-Depth Discussion About Apple iOS 18 Email Impacts
Webinar Rewinds January 22, 2025This in-depth webinar explored the impacts of Apple iOS 18 on email marketing and revealed transformative features influencing customer email interactions. Topics included categorization, AI, and navigating image size limitations for creative development.
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Decoding AI in Marketing: A Practical Guide for Marketers (Part 2!)
Webinar Rewinds January 16, 20252024 was the year AI took center stage. With a year of insights behind us, it’s time to look forward and ask what’s next in the world of AI for marketing. This webinar dove deeper into the emerging themes for 2025.
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Unveiling CES 2025
Webinar Rewinds January 15, 2025Now an annual tradition, the webinar provided a virtual recap of the Consumer Electronics Show (CES). Speakers unpacked the latest tech innovations for marketers and consumers, as well as the brands, from the world's largest consumer electronics show.
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Artificial Intelligence and Algorithmic Pricing: The Rise of the Machines Raises Real Antitrust Risk
Webinar Rewinds January 14, 2025In this webinar, learn about the potential risks that companies embracing AI and algorithmic pricing technologies face today, and look ahead to potential future risks as the U.S. and antitrust enforcement agencies continue to monitor the potential effects of the rapidly evolving AI landscape on competition.
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What Makes a Winning B2 Award Entry?
Webinar Rewinds January 9, 2025In this webinar, take a deep dive into the secrets behind a winning ANA B2 Award entry. Gain insider knowledge on crafting standout submissions, featuring valuable insights from both past award winners and seasoned B2 Award jurors.
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Happy New Year! 2025 B2B Digital Marketing Predictions and Resolutions with Professor Lou Cohen
Webinar Rewinds January 8, 2025In this webinar, Lou Cohen, professor and EY’s Americas Digital Marketing and Demand Generation Leader, discussed what lies ahead for B2B marketers in 2025. He made predictions about what’s to come, discussed his views on the concerns we share, and talked about resolutions to ensure a successful 2025.
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Email Evolution 2024 Highlights and Key Takeaways for 2025
Webinar Rewinds December 12, 2024This session covered the latest insights from industry leaders on email marketing’s evolving role in customer engagement and revenue growth. Learn about everything from using AI to elevate creative design and personalization, to data privacy strategies and platform migration best practices.
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Navigating Negative Option Compliance Under the FTC’s New “Click to Cancel” Rule and CA’s Amended Automatic Renewal Law
Webinar Rewinds December 10, 2024This webinar provided an overview of the FTC’s new “click-to-cancel” rule and amendments to California's auto-renewal law, their practical implications for subscription marketers, and key takeaways for compliance.
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From Insights to Impact: Creating a Results-Driven Marketing Effectiveness Program in 2025
Webinar Rewinds November 21, 2024In today’s hyper-competitive landscape, simply having a marketing effectiveness program isn’t enough. You need to be able to prove it delivers real business impact. In this webinar, discover how to build a winning marketing effectiveness program that gives you a competitive edge in 2025.
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Tools and Tips for Optimizing Your MarTech Strategy in the Age of AI
Webinar Rewinds November 20, 2024In this webinar, get actionable tools and insights for optimizing your MarTech strategy using a digital experience capability model to drive success in an AI-driven landscape.
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Ethics Code FUNdamentals: Best Practices for Marketing Regulated Products, AI, and More
Webinar Rewinds November 20, 2024In this webinar, senior staff from the ANA's Center for Ethical Marketing walked through two sections of the “ANA Ethics Code of Marketing Best Practices” —Regulated Products and Services and Digital Innovation.
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California Enacts 18 New AI Laws — What Advertisers Need to Know
Webinar Rewinds November 19, 2024Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers can make them an important part of marketing plans. In this webinar, speakers from Venable LLP discussed of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.
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Sports Marketing Lessons from 2024 and Predictions for 2025 with Spectrum and 24 Hour Fitness
Webinar Rewinds November 14, 20242024 was a pivotal year in sports marketing, driven by rising costs, shifting audience dynamics, and major events like the Olympics and the Women’s World Cup. In this webinar, marketing leaders shared how they navigated these shifts in 2024 and discussed their strategies for 2025.
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On the Hill and in the States: Virtual Town Hall Series
Webinar Rewinds November 14, 2024In this town hall session, speakers provided a post-election analysis with a focus on the outcomes and their impact on the nonprofit sector. With the election behind us, understanding the new political landscape and its implications is crucial for nonprofit leaders and stakeholders.
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Seizing the Moment: How to Connect and Convert with Trigger-Based Campaigns
Webinar Rewinds November 13, 2024This webinar explored how to effectively use insights from trigger marketing to connect with customers and prospects at pivotal moments like new business formations, marriages, relocations, and more, to deliver personalized, targeted offers that drive response.
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First Look: A Real-Time Post Hoc Appraisal of Brands After the Election
Webinar Rewinds November 7, 2024In this webinar that took place immediately after election day 2024, Dr. J. Walker Smith, Knowledge Lead at Kantar, took a first look at what's ahead for brands and where consumers are headed with brand values and preferences.
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Progress Not Perfection: Executing Creative and Marketing Campaigns
Webinar Rewinds November 7, 2024This session addressed the common pressure for perfection in creative and marketing campaigns. Discover key strategies and practical tips to help your team move campaigns forward with confidence while evolving with the audience and market.
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