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Search returned: 718 document(s).
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How to Get Your Agency to Run Through Brick Walls — Without Paying More
Webinar Rewinds March 6, 2025More than one trillion dollars are spent globally on advertising. In this webinar, learn how to stop wasting dollars on suboptimal client and agency behaviors, and what great behaviors result in positive success for all partners — marketer, procurement, and agency partners.
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Creator Marketing Trends: Strategies for Driving Impact in 2025
Webinar Rewinds March 5, 2025In this webinar, CreatorIQ detailed the findings of our 2025 State of Creator Marketing Report and provided a behind-the-scenes look on how over 1000+ brands and agencies approach their influencer marketing strategy.
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The Blueprint for AI-Powered Marketing from Google and BCG
Webinar Rewinds February 19, 2025AI is reshaping the marketing landscape. A new study by Google and BCG reveals that leading marketers are using AI to achieve 60% higher revenue growth and adapt 2.6X faster to market shift. In this webinar, learn how to get started on your path to AI excellence.
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2025 Enterprise SMS and Telemarketing Update: Critical New FCC Rules Take Effect as TCPA Litigation Risk Spikes
Webinar Rewinds February 11, 2025In this webinar, Eric J. Troutman, partner at Troutman Amin, LLP, broke down everything brands needs to know RIGHT NOW about critical changes to the SMS and telemarketing rules that impact everybody in the advertising ecosystem.
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Headless CMS: Agile Content Strategies for Modern Marketers
Webinar Rewinds February 6, 2025Discover how a headless CMS can revolutionize your content delivery and marketing flexibility. In this webinar, learn how this innovative approach enables seamless content distribution across multiple platforms, creating more dynamic and responsive marketing ecosystems.
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Interview with ANA CEO Bob Liodice: 2025 Marketing Trends and Insights You Need to Know
Webinar Rewinds January 30, 2025In this webinar, Bob Liodice, CEO of the Association of National Advertisers (ANA), shared his expert perspectives on the future of marketing, emerging trends, and what changes marketers should be prepared for in the year ahead.
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Marketing Jobs Uncovered: Trends and Opportunities in the U.S. Job Market
Webinar Rewinds January 29, 2025In this session, Michael Wright, Managing Partner at Taligence, examined real-time jobs data to uncover trends in marketing roles, remote work, and the rise of dual roles.
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Inside Principal Media Buying — Why You Should Say No
Webinar Rewinds January 23, 2025Discover the hidden pitfalls of principal media buying and their true impact on your brand’s performance. This webinar delved into why this practice persists, how it compromises niche media sources, and what marketers can do to demand transparency from their agencies.
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The Creative Consistency Revolution: Boosting Brand Impact through Compound Creativity
Webinar Rewinds January 22, 2025In this webinar, learn about the facets of creative consistency that matter, how consistency is linked to greater creative quality, the power of wear-in and longer agency tenures, and the brand and business effects that are linked to consistency.
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In-Depth Discussion About Apple iOS 18 Email Impacts
Webinar Rewinds January 22, 2025This in-depth webinar explored the impacts of Apple iOS 18 on email marketing and revealed transformative features influencing customer email interactions. Topics included categorization, AI, and navigating image size limitations for creative development.
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Decoding AI in Marketing: A Practical Guide for Marketers (Part 2!)
Webinar Rewinds January 16, 20252024 was the year AI took center stage. With a year of insights behind us, it’s time to look forward and ask what’s next in the world of AI for marketing. This webinar dove deeper into the emerging themes for 2025.
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Unveiling CES 2025
Webinar Rewinds January 15, 2025Now an annual tradition, the webinar provided a virtual recap of the Consumer Electronics Show (CES). Speakers unpacked the latest tech innovations for marketers and consumers, as well as the brands, from the world's largest consumer electronics show.
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Artificial Intelligence and Algorithmic Pricing: The Rise of the Machines Raises Real Antitrust Risk
Webinar Rewinds January 14, 2025In this webinar, learn about the potential risks that companies embracing AI and algorithmic pricing technologies face today, and look ahead to potential future risks as the U.S. and antitrust enforcement agencies continue to monitor the potential effects of the rapidly evolving AI landscape on competition.
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What Makes a Winning B2 Award Entry?
Webinar Rewinds January 9, 2025In this webinar, take a deep dive into the secrets behind a winning ANA B2 Award entry. Gain insider knowledge on crafting standout submissions, featuring valuable insights from both past award winners and seasoned B2 Award jurors.
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Happy New Year! 2025 B2B Digital Marketing Predictions and Resolutions with Professor Lou Cohen
Webinar Rewinds January 8, 2025In this webinar, Lou Cohen, professor and EY’s Americas Digital Marketing and Demand Generation Leader, discussed what lies ahead for B2B marketers in 2025. He made predictions about what’s to come, discussed his views on the concerns we share, and talked about resolutions to ensure a successful 2025.
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Email Evolution 2024 Highlights and Key Takeaways for 2025
Webinar Rewinds December 12, 2024This session covered the latest insights from industry leaders on email marketing’s evolving role in customer engagement and revenue growth. Learn about everything from using AI to elevate creative design and personalization, to data privacy strategies and platform migration best practices.
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Navigating Negative Option Compliance Under the FTC’s New “Click to Cancel” Rule and CA’s Amended Automatic Renewal Law
Webinar Rewinds December 10, 2024This webinar provided an overview of the FTC’s new “click-to-cancel” rule and amendments to California's auto-renewal law, their practical implications for subscription marketers, and key takeaways for compliance.
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From Insights to Impact: Creating a Results-Driven Marketing Effectiveness Program in 2025
Webinar Rewinds November 21, 2024In today’s hyper-competitive landscape, simply having a marketing effectiveness program isn’t enough. You need to be able to prove it delivers real business impact. In this webinar, discover how to build a winning marketing effectiveness program that gives you a competitive edge in 2025.
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Tools and Tips for Optimizing Your MarTech Strategy in the Age of AI
Webinar Rewinds November 20, 2024In this webinar, get actionable tools and insights for optimizing your MarTech strategy using a digital experience capability model to drive success in an AI-driven landscape.
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Ethics Code FUNdamentals: Best Practices for Marketing Regulated Products, AI, and More
Webinar Rewinds November 20, 2024In this webinar, senior staff from the ANA's Center for Ethical Marketing walked through two sections of the “ANA Ethics Code of Marketing Best Practices” —Regulated Products and Services and Digital Innovation.
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