Event Video

Data in a CDP
Event Soundbites October 3, 2022
Adobe's Sundeep Parsa explains how data should be used in a customer data platform (CDP).
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Driving Next-Gen Fandom
Event Soundbites October 3, 2022
The NFL is shifting its data-driven engagement model by focusing on personalization and fan intimacy.
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Econometric Data and Brand Health
Event Soundbites October 3, 2022
Andy Hasselwander from Marketbridge explains how econometric data plays into long-run brand health.
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Enabling Stakeholders with Enabled Intelligence
Event Soundbites October 3, 2022
Winnie Shen from Zeta Global explains how to leverage data to give stakeholders enabled intelligence.
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How To Think About a CDP
Event Soundbites October 3, 2022
Adobe's Sundeep Parsa explains the best strategy for conceiving a customer data platform (CDP).
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How, When, and Where to Reach Customers
Event Soundbites October 3, 2022
Winnie Shen from Zeta Global discusses the best ways to target customers.
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Managing Identifiers — The Latest Developments
Event Soundbites October 3, 2022
Addressable Media Identifiers (AMIs) are a technology-agnostic advancement in the industry’s data privacy efforts.
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Measuring Long-Term Performance of a Campaign
Event Soundbites October 3, 2022
Andy Hasselwander from Marketbridge explains how his firm measures the long-term performance of a campaign.
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Moving Data and Analytics from a Cost Center to a Profit Center Mindset
Event Soundbites October 3, 2022
Speed, scale, and sustainability are the cornerstones of how Mars/Wrigley is building its analytics platform.
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Selecting a Customer Data Platform for Enterprise-Wide Success
Event Soundbites October 3, 2022
To enhance customer experience management, Adobe is taking a unified platform approach to its martech stack.
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Using Data to Build Brand Behaviors and Drive Market Share Growth
Event Soundbites October 3, 2022
Hyundai leveraged data to identify white space it could own for a new U.S. marketing campaign.
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The Future of Outdoor Advertising: The Next Wave of Data-Driven DOOH
Webinar Rewinds September 29, 2022
In this webinar, learn how cutting-edge brands are bringing the big screens of digital out-of-home to life in new ways and how your brand can rethink the blend of data and creative to get a leg up on the competition.
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Data Management 101
Conference Session Videos September 28, 2022
In this session, learn what you should expect from a database, how to get the most out of your system, the importance and value of a system that is easy to use, and more.
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Multi-Channel Marketing
Conference Session Videos September 28, 2022
Integrating the online channel into your fundraising and communications mix is critical. In this session, learn why it’s also critical to apply the same direct marketing disciplines to your online program that you do in your other channels.
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Phone and Mobile 101
Conference Session Videos September 28, 2022
The telephone is a vital avenue for fundraising. But when and how should a nonprofit use it? Will calling donors leave a wake of negative reactions, or can it possibly cultivate a deeper commitment to the organization’s mission? This session pulls the curtain back to reveal the inner workings of telefundraising.
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SeeHer GEM ® Creative Best Practices Workshop
Webinar Rewinds September 28, 2022
In SeeHer’s Creative Best Practices webinar, learn why gender equality in media and advertising is critical to consumers and results in growth in marketing KPI’s, as well as sales for brands.
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Data Hygiene and Data Processing
Conference Session Videos September 27, 2022
In this session, learn why the understanding and proper use of both data hygiene and data processing technologies can dramatically affect the success of any direct marketing campaign.
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Fundamentals of Fundraising: Creative
Conference Session Videos September 27, 2022
After segmentation strategy, copy and design are the two most critical elements of any campaign. This section covered the most critical components of creative strategy.
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List Strategy for Acquisition
Conference Session Videos September 27, 2022
This session provided unique insights and information on both an organization's donor file and the mailing lists that make up new donor acquisition efforts.
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Bolster Your Mission by Leveraging CTV
Webinar Rewinds September 21, 2022
In this webinar, learn from two leading nonprofit organizations as they share how their organizations utilized the emotional connection of television to track and improve ROI to support their missions.
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