Event Video
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Dark Patterns: Regulators Implore Businesses to Avoid the Dark Side
Webinar Rewinds August 9, 2022Presenters from Davis+Gilbert discussed state and federal efforts focused on combating so-called “dark patterns” — in essence, deceptive practices or formats that manipulate or mislead consumers into taking actions they would not otherwise take or want to take.
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Forced Innovation: Stories from the Front Line
Conference Session Videos August 9, 2022The list of challenges that are impacting nonprofits’ abilities to source product, maintain costs, and keep direct mail programs viable is long. In this video, learn how many organizations have made changes on the fly as expert panelists shared their stories and outcomes.
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Future of Omnichannel Marketing in a Privacy-Centric World
Conference Highlights August 9, 2022Nonprofit marketers are leveraging partnerships to target donors as data privacy gains momentum.
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Future of Omnichannel Marketing in a Privacy-Centric World
Conference Session Videos August 9, 2022In this video, industry experts shared insights into how nonprofits should plan for the cookie-less future, what they can expect, and what tools they need to succeed in this brave new world.
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Multicultural Marketing: Unleashing Your Organization’s Purpose Through a More Diverse, Equitable Approach
Conference Highlights August 9, 2022Building a multicultural marketing framework requires having organic conversations about DEI within nonprofit organizations.
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Multicultural Marketing: Unleashing Your Organization’s Purpose Through a More Diverse, Equitable Approach
Conference Session Videos August 9, 2022In this video, Erika Watson from Easterseals explains how the organization builds a multicultural marketing framework that authentically represents its purpose, shares its DEI&A vision, and resonates with target audiences.
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Optimizing Second Gift Conversion
Conference Session Videos August 9, 2022In this video, International Medical Corps explained how it capitalized on data and strategic, direct-marketing messaging to promote second-time donations.
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Television Isn’t as Expensive as You Think — Test CTV
Conference Session Videos August 9, 2022In this video, Save the Children's Nicole Clemente and CTV expert Janet Tonner of Moore explain how CTV works, how you can get started, and offer some real-world examples.
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We Can’t Wait: How an App Can Build a Movement
Conference Highlights August 9, 2022Its restroom access app has bolstered both the mission and fundraising goals of the Crohn's & Colitis Foundation.
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We Can’t Wait: How an App Can Build a Movement
Conference Session Videos August 9, 2022In this video about the “We Can’t Wait” restroom locator app, the Crohn’s & Colitis Foundation shared how it tackled some of the challenges that arose during app development, how it leveraged key partnerships, and the overall app marketing strategy.
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What Can Nonprofits Learn from Commercial Brands
Conference Highlights August 9, 2022Having clear marketing objectives and a master brand strategy are key learnings nonprofits should take from commercial brands.
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What Can Nonprofits Learn from Commercial Brands
Conference Session Videos August 9, 2022In this video, marketing leaders from the YMCA, the USO, and fundraising platform Omaze discussed successful strategies for advancing an organization’s mission borrowed from the world of for-profit companies.
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Acquiring a New Kind of Donor for Future-Proof Fundraising
Conference Highlights August 8, 2022To build a younger, more diverse donor base in an uncertain economy, fundraising marketers need to think outside the box.
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Acquiring a New Kind of Donor for Future-Proof Fundraising
Conference Session Videos August 8, 2022In this video, Wiland, Clean Air Task Force, and The Nature Conservancy shared how they acquired younger, more diverse donors that emerged during the pandemic.
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Finding Stability in Uncertain Times
Conference Highlights August 8, 2022Digital is driving growth in sustainer revenue.
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Finding Stability in Uncertain Times
Conference Session Videos August 8, 2022In this video, Blackbaud shared data illustrating how the nonprofit sector successfully navigated the economic uncertainty prompted by the pandemic with the help of recurring donors and through the adaption of digital channels.
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Interview with a Vampire — What Keeps You Up at Night?
Conference Session Videos August 8, 2022This industry has been on a roller coaster of ups and downs, through emergencies and messaging fatigue, major stalls to processing gifts and rising costs to raise a dollar. In this video, a panel of industry experts discussed what keeps them up at night.
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Power-Packed Panel: Digital and Data Literacy
Conference Session Videos August 8, 2022In this video, TrueSense Marketing, Ronald McDonald House Charities, and International Rescue Committee share tips and best practices for leveraging data and digital channels to drive fundraising performance.
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You Have Arrived at Your Destination: From Multi to Omni
Conference Session Videos August 8, 2022In this video, Pursuant, Washington National Cathedral, and Synergy shared best practices for nonprofits in incorporating text and broadcast voice tactics into omnichannel campaigns.
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Diversity in Travel: What Research on Emerging Multicultural Travelers Reveals for Consumer Brands
Webinar Rewinds August 3, 2022In this webinar, Danny Guerrero, Principal and Founder of The Culturist Group, revealed key insights on how emerging and diverse travelers including Asian, Black, Hispanic, and LGBTQ+ perceive representation, the travel experience, and the opportunities that exist for brands in the consumer space.
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