Ethics Policy
when
Start: Thursday, January 16, 2025 at 2:00pm
End: Thursday, January 16, 2025 at 3:30pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend via Webinar/Conference Call | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||
Understanding Consumer Sentiment: Trends, Insights and Strategies for Success
2:00 pm ET
Welcome
Judy Macior | Chair of Ethics Policy Committee | Operational Risk Director | Experian Automotive
2:00 pm – 2:20 pm ET:
National Customer Rage Survey | Arizona State University | Center for Services Leadership
Learn about the key findings and implications of the recently released National Customer Rage study. Are customers satisfied? Are corporate customer care efforts effective? While many companies invest in customer service programs, are these programs effective? Learn key take-aways to improve customer satisfaction and loyalty.
- Thomas Hollmann, Ph.D. | Executive Director | Center for Services Leadership | Clinical Associate Professor of Marketing | W.P. Carey School of Business | Arizona State University | Center for Services Leadership
2:20 pm – 2:50 pm ET:
Beyond Consumer Outrage: Rebuilding Trust
Anne Bahr Thomspon will share her insights and facilitate a lively discussion about the current and underlying trends impacting advertisers and marketers on such issues as DEI, sustainability and healthcare.
- Anne Bahr Thompson | Author, Do Good | Brand Citizenship: Anne Bahr Thompson
2:50 pm – 3:15 pm ET:
Consumer Sentiment and the Changing Political Landscape: Implications for AI, Data, and Privacy
Consumer sentiment played a pivotal role in shaping our upcoming political landscape with a Trump administration and a Republican-controlled Congress. Join this lively discussion led by Jason Hartley of PMG to explore how consumer feelings are likely to impact upcoming legislation on artificial intelligence, data protection, and privacy rights. Join us as we delve into the potential changes and their implications for businesses and individuals alike in the coming year.
- Jason Hartley | Head of Search, Shopping, and Social | PMG
3:15 pm – 3:30 pm ET:
Center for Ethical Marketing Update, Committee Discussion and Wrap-Up
We’ll provide updates on the Ethics Code, Training, Self-Certification Initiatives and the Center.
Webinar information, if available, will be provided to registrants only.