Event Video
-
Seven Habits Brands Can Adopt to Drive Multicultural Market Growth
Conference Session Videos October 26, 2022In this video, the Procter & Gamble Company shared seven habits brands can adopt to drive multicultural market growth, with a focus on serving the Black community.
view -
Seven Habits Brands Can Adopt to Drive Multicultural Market Growth
Conference Highlights October 26, 2022As marketers continue to face disruptions in the world around us, it may be more important than ever to double down on our core job, our collective priority and responsibility, and the superpower that no other industry has — creativity for growth.
view -
What Would Henry Ford Think?
Conference Session Videos October 26, 2022In this session, Ford CMO Suzy Deering took the stage at the 2022 ANA Masters of Marketing Conference to give attendees a look at the brand’s purpose journey, outlining both how the brand defined its purpose and how it put that purpose into practice in the marketplace.
view -
What Would Henry Ford Think?
Conference Highlights October 26, 2022Ford’s Global CMO, Suzy Deering spoke about Ford’s purpose and evolution and about keeping one of the world’s most iconic brands fresh, innovative, and customer-centric.
view -
Brand Activation Legal Committee: October 2022
Conference Session Videos October 20, 2022For October’s meeting, presenters from Frankfurt Kurnit Klein & Selz PC, Jordyn Milewski, Maria Nava, Kate Patton, and Ariel Radow, provided an update on FTC developments, NAD decisions, class action/competitor actions, and privacy developments.
view -
The Transformational Opportunity for Social Video
Webinar Rewinds October 20, 2022The changing nature of video presents new challenges for marketers, especially given the rise in consumption of video through social media platforms which regularly roll out new formats and capabilities. In this session, learn the best practices for scaling video assets effectively.
view -
Going Beyond the Transaction: Trust Is More than a Five-Letter Word to ASICS
Webinar Rewinds October 19, 2022In this webinar, learn how ASICS, a global footwear and apparel company, goes beyond the transaction and fosters trust between their consumers and their brand.
view -
Vision 2030: Preparing for the Marketplace of Tomorrow
Webinar Rewinds October 19, 2022Marketing is transforming at an unprecedented rate. In this webinar, Marian Smith, Director of Research & Insights at Mastercard, discussed the future dynamics that will shape advertising in 2030 and beyond.
view -
Branded Content and Content Synergy at ESPN Creative Studio
Conference Highlights October 13, 2022The pillars of ESPN's creativity playbook are disruption, cultural currency, content relevance, and having fun.
view -
Branded Content and Content Synergy at ESPN Creative Studio
Conference Session Videos October 13, 2022The mission of ESPN Creative Studios is to develop contextually relevant content for the ESPN and Disney ecosystem that excites and drives value with fans and internal and external partners. In this video, Jay Marrotte provided several examples of his team’s efforts in this direction.
view -
Creative (Re)Branding
Conference Session Videos October 13, 2022In this video, Sarah O’Grady, Senior Vice President of Brand at Vericast, shared lessons learned from her own experiences and stories from others who have successfully developed, evolved, and transformed brands.
view -
Digital Audio: The Medium, the Message, and the Money
Conference Session Videos October 13, 2022In this video, SXM Media explored the benefits of advertising across audio channels and shared how to leverage the idea of relevance and context to serve ads that resonate with audiences.
view -
Five Things You Didn’t Know You Could Do with a Co-op
Webinar Rewinds October 13, 2022Nonprofits know that joining a co-op brings invaluable data along with it. In this webinar presented by Data Axle, uncover the best practices, strategies, and tips you need to know to maximize the effectiveness of your marketing program.
view -
How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Conference Highlights October 13, 2022Relentless top-to-bottom execution was instrumental in allowing Charles Schwab to boost brand value with event sponsorship.
view -
How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Conference Session Videos October 13, 2022In this video, Charles Schwab and Episode Four shared how the two organizations partnered to combine in-depth data analysis with stellar creative execution to revive a failing PGA Tournament, all while bringing benefits to the Charles Schwab brand.
view -
Overview of the 2022 ANA Brand Activation and Creativity Conference
Conference Highlights October 13, 2022In this video, get a two-minute overview of the 2022 ANA Brand Activation and Creativity Conference.
view -
Pushing the Boundaries: How the Wildest Ideas Make the Best Campaigns
Conference Session Videos October 13, 2022In this video, Alexandra O’Brien, Marketing Director at Harmless Harvest, and Rebecca Coleman, President of the Narrative Group, shared why bold and sometimes “risky” ideas make pushing the boundaries worth it — resulting in the most successful and memorable campaigns.
view -
Reimagining Retail with American Eagle and Snapchat
Conference Session Videos October 13, 2022In this video, American Eagle and Snapchat sat down to discuss the different ways that American Eagle has thought outside of the box to reach customers. They highlighted American Eagle’s focus on Gen Z, as well as some of its best-in-class augmented reality campaigns on Snapchat.
view -
The Best Advertising Isn’t Advertising at All
Conference Highlights October 13, 2022In this video, Stellantis shared how it leverages cultural moments and partnerships to make meaningful connections with consumers.
view -
The Best Advertising Isn’t Advertising at All
Conference Session Videos October 13, 2022In this video, Stellantis shared how it leverages cultural moments and partnerships to make meaningful connections with consumers.
view