A Framework for Success: Pharmavite’s Measurement-Driven Approach | Conference Session Videos | Event Video | All MKC Content | ANA

A Framework for Success: Pharmavite’s Measurement-Driven Approach

In this video, Tommaso Visentini, divisional VP of analytics and insights at Pharmavite, shared how he developed an innovative media measurement approach that helped the company to directly connect media outcomes to business objectives.