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Overview of the 2024 ANA Masters of Marketing Conference
Conference Highlights October 25, 2024In this video, get a three-minute overview of the 2024 ANA Masters of Marketing Conference.
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Fearless Marketing Drives Growth for a Brand Disruptor
Conference Highlights October 25, 2024An unconventional air, ground, and info game is driving disruptive growth for DUDE Wipes.
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Transformative Impact: Unleashing Brand Power for Global Change
Conference Highlights October 25, 2024ETS expanded its social impact through purpose-driven rebranding.
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Building the Business Case for Creative Disruption
Conference Highlights October 25, 2024Creative disruption is sustained by brand-led growth, meaningful storytelling and an innovative culture.
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How One Word Can Improve a Brand
Conference Highlights October 25, 2024Iconic brands own iconic words that are their rallying cries.
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Final Words of Advice from Speakers at the 2024 ANA Masters of Marketing Conference
Conference Highlights October 25, 2024Speakers at the 2024 ANA Masters of Marketing Conference answered the question "What’s your most important takeaway for helping conference attendees drive growth?"
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Human-Centered Leadership Elevates Business Transformation
Conference Highlights October 24, 2024For Mars, community co-creation is critical to brand innovation and growth.
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Making Marketing More Human Through AI
Conference Highlights October 24, 2024Subject matter expertise is a key ingredient for optimizing productivity gains with AI tools.
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The Future of Marketing with Responsible AI
Conference Highlights October 24, 2024Marketers should adopt the “touch, teach, tell” approach for responsibly transitioning to AI models.
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Hypergrowth Mastery: Crafting a Culture of Explosive Brand and Sales Success
Conference Highlights October 24, 2024Marketers can drive hypergrowth by optimizing non-stop without fear of failure and building a blank checkbook culture.
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What the Election Means for Marketers
Conference Highlights October 24, 2024A memorable slogan, targeting, and competitive edge are among the elements needed for a winning campaign.
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Creativity and Human-First Approach to Becoming a Top100 Brand
Conference Highlights October 24, 2024Key priorities for marketers include driving profitability and partnering with CIOs to facilitate AI adoption.
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Human-Centered Leadership Elevates Business Transformation
Conference Highlights October 24, 2024In this video, learn about Mars' journey to create brand worlds for the future that leverage cutting-edge technology to build relationships with fans and communities; utilize personalization at scale creating experiences no dead-ends; and use generative AI and data-driven tools to win the consumer journey.
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Finding Inspiration for Growth in the Everyday
Conference Highlights October 23, 2024Marketing isn’t complicated when brands find inspiration for growth in the everyday.
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Delivering Growth and Fulfillment Through Technology
Conference Highlights October 23, 2024To enable their organization to drive growth, marketing leaders need to rebuild hope in the future of work.
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Building a Customer-Centric Organization
Conference Highlights October 23, 2024When things go wrong, the guiding principle for marketers is to make it right quickly.
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L’Oréal: Future Fit for Future Growth
Conference Highlights October 23, 2024Augmented marketing requiring the integration of creative and technological skills will be a growth catalyst.
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Conference Highlights September 18, 2024HP is using Marketing Return on Investment (MROI) to better inform measurement, optimization, and planning.
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The Evolution of the Retail Media Revolution
Conference Highlights September 18, 2024Georgia-Pacific is leveraging transparency and measurement to generate higher ROI with retail media.
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United Airlines Scores Big with Local Super Bowl Ads
Conference Highlights September 18, 2024United Airlines scored a Super Bowl marketing success with a local campaign that connect emotionally with sports fans.
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