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Search returned: 993 document(s).
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From Performative to Performance: How DEI Can Move Forward Against Blowback
Event Soundbites January 29, 2025Lili Gil Valletta, CEO at Culture+ Group, addressed how marketers can combat the “death of DEI” by demonstrating the tangible business impact of inclusive marketing.
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This Is How Marketers Should Approach Testing New Technologies and Tactics
Event Soundbites December 19, 2024Jessie De Luca, SVP of strategy at Hudson MX, shared her thoughts on how marketers can best approaching testing new technology or campaign strategies.
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How MANSCAPED’s CMO Convinced the C-Suite to Invest in Brand Marketing
Event Soundbites December 18, 2024MANSCAPED CMO Marcelo Kertész shared how he compelled his organization, which had a performance marketing culture, to invest in branding efforts by comparing the revenue of established incumbent companies that invest in brand to their disruptive newcomers.
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How to Convince the C-Suite to Invest in Incrementality Testing
Event Soundbites December 17, 2024Brock Wright, senior manager of omnimedia performance analytics at Pernod-Ricard, and Olivia Kory, head of strategy at Haus, discuss how they convince senior leadership to invest in incrementality testing.
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How to Convince Your C-Suite to Go Big on Marketing Risks
Event Soundbites December 16, 2024Marketing leaders from Mint Mobile discussed their approaches for getting the C-suite to buy into an entrepreneurial, high risk/high reward style of marketing.
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Movement, Not a Moment: Year-Round Inclusion Strategies for Building a Multicultural Fan Base in Traditional Sports
Event Soundbites November 20, 2024A goal of the National Hockey League is growing the game by building a new generation of multicultural fans.
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SeeHer: Equality for Women, from Menstruation to Menopause
Event Soundbites November 20, 2024Successful campaigns targeting women’s health and wellness are driven by community co-creation.
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Tapping into Culture to Build Strong Brand Equity
Event Soundbites November 20, 2024For U.S. Bank, multicultural engagement is a strategic partnership with marketing to quantify business impact.
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Overview of the 2024 ANA Multicultural Marketing & Diversity Conference
Event Soundbites November 20, 2024In this video, get a two-minute overview of the 2024 ANA Multicultural Marketing & Diversity Conference.
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P&G: The Keys to Unlocking Inclusive Growth
Event Soundbites November 19, 2024The 4R framework (reach, representation, relevance, and resonance) will unlock the growth potential of inclusive marketing.
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What Happens in Vegas… Is Multicultural
Event Soundbites November 19, 2024Leaning into multicultural audiences is playing a big part in Las Vegas’ evolution as the “sports and entertainment capital.”
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National Down Syndrome Society: Empowering Authentically and Shifting Public Perceptions
Event Soundbites November 19, 2024NDSS is advancing representation by putting the Down syndrome community at the core of its marketing decision-making.
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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Event Soundbites November 19, 2024Optimizing multicultural marketing budgets necessitates being strategic and collaborative.
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Latinos: Verizon's Growth Disruptors
Event Soundbites November 19, 2024Making Latinos a core business priority is key to achieving success in the general market.
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The Use of AI and Legal Ethics
Event Soundbites November 13, 2024Law practices need to follow ethical guidelines when adopting and using AI tools.
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Hyper-Personalized Advertising: One Size Does Not Fit All
Event Soundbites November 13, 2024For marketers, hyper-personalization necessitates managing a tug-of-war with data privacy.
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Overview of the 2024 ANA Masters of Advertising Law Conference
Event Soundbites November 13, 2024In this video, get a two-minute overview of the 2024 ANA Masters of Advertising Law Conference.
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Are We Smarter Yet? How Artificial Intelligence Is Influencing Advertising and Marketing Right Now, and What We Can Expect Next
Event Soundbites November 12, 2024Marketers need to be clear about the regulatory rules of the road when using AI for content creation.
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Massive Change: FCC Overhauls TCPA Consent Provisions and Provides New AI Regulations
Event Soundbites November 12, 2024Ad lawyers need to be proactive in pushing back against the impact of an overhauled TCPA on marketing communications.
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Bridging Legal Frontiers: Navigating the Intersection of Luxury, Wellness, and Technology
Event Soundbites November 12, 2024For ad lawyers representing wellness marketers, it’s important to know how to use science to develop and defend product claims.
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