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Search returned: 2038 document(s).
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Sold Out: How a B2B Influencer Brand Trip Drove Unprecedented Demand
Conference Session Videos January 30, 2025Learn how the IDEAL marketing team concepted an influencer brand trip and corresponding content plan to help drive buzz around these new product launches. This session offered insight into how influencers can be just as effective in B2B marketing as in B2C marketing, even on a low budget.
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Fueling Greatness: How Danone’s Nourish Your Hustle Campaign Championed World-Class Female Athletes
Conference Session Videos January 30, 2025Discover how Danone leveraged the energy of the Summer Olympics and the rise of women’s sports to spotlight the link between nutrition, strength, and resilience.
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Making the Complex Compelling: How Deloitte Turns Big Ideas into Relatable Stories
Conference Session Videos January 30, 2025In this session, learn how Deloitte, a global professional services firm, stepped outside of the expected to collaborate with creators, turning technical insights into relatable stories.
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Driving Cultural Conversations: How Experian Leverages Influencers to Amplify Awareness
Conference Session Videos January 30, 2025In this session, learn how Experian crafts campaigns that resonate with diverse audiences, selecting influencers who align authentically with key events and use their platforms to elevate brand awareness.
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Creator-Influenced Shopping: Shaping the Future of Social Commerce
Conference Session Videos January 29, 2025As creator content becomes more of an imperative, social commerce is redefining how brands influence consumers at checkout. In this video, learn how brands are leveraging creators to power shopping experiences that blend entertainment, authenticity, and ease.
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How Hilton Creates Breakthrough Influencer Partnerships Rooted in Fan Passions
Conference Session Videos January 29, 2025In this video, discover how Hilton taps into audience passions to develop compelling influencer partnerships that showcase what it means to Stay with Hilton.
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From Social to Swipes: How Tinder Drives Buzz with Creator Marketing
Conference Session Videos January 29, 2025In this video, learn how Tinder has innovated to ride the waves of culture through social and influencers. Stephanie Danzi, the brand’s SVP of Marketing, and Evan Horowitz, co-founder and CEO of Movers+Shakers, discussed how partnering with creators can drive brand love (pun intended) and sales.
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How PepsiCo Leans into Culture with Creators
Conference Session Videos January 29, 2025Christina Westley, Head of Influencer Marketing, PepsiCo, and Jennifer Quigley-Jones, CEO, Digital Voices, provided insights into their strategy to partner with creators across multiple verticals to drive Gen Z brand love.
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Leveraging GenAI to Scale Content
Conference Session Videos January 29, 2025Pierre Tapia, Director of B2B Product Marketing at Adobe, shared how major brands are successfully leveraging GenAI to tackle the content bottleneck and scale on-brand content production.
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In-House Influence: Building a Creator Program That Delivers Beyond Likes
Conference Session Videos January 29, 2025Discover how to build a powerhouse in-house creator program that aligns seamlessly with your paid media team and drives meaningful results beyond surface-level likes and follows.
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NerdWallet Takes the Field
Conference Session Videos January 29, 2025In this session, learn how finance brands can navigate the hurdles of tapping creators in a highly-regulated industry and bridge the gap between financial literacy and cultural relevance using humor and relatable scenarios.
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Pinterest Predicts 2025: The Not-Yet-Trending Report
Conference Session Videos January 22, 2025The key to predicting meaningful consumer shifts is trendspotters, who forecast trends, rather than trendsetters, who perpetuate them. In this video, Pinterest's Sydney Stanback unpacked how to tell the difference — and why it matters for both consumers and brands.
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Retail Trends Shaping 2025 and Beyond
Conference Session Videos January 22, 2025In this video, trends and innovation leader Piers Fawkes examined how AI-driven personalization, immersive physical spaces, and sustainability initiatives are transforming the retail landscape and reshaping consumer experiences.
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The Next Big Thing from CES
Conference Session Videos January 22, 2025In this video from a January 2025 ANA 1-Day Conference, Brian Cooley, principal of Cooley Insights, delivered a look at the year ahead in technology based on the 2025 CES show in Las Vegas.
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Accenture Life Trends 2025: How People's Evolving Relationship with Technology Is Shaping the Future of Brands
Conference Session Videos January 22, 2025In this video, Accenture Song Katie Burke and Agneta Björnsjö shared insights from the 2025 Life Trends report and explored five emerging trends highlighting how people feel about and respond to business, technological, and societal changes — and what it all means for brands.
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Virtual Diversity Fair: Meet Women-Owned Companies
Conference Session Videos December 3, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources, including media outlets, agency partners, and other marketing solution providers. This Virtual Supplier Diversity Fair highlighted Women-Owned companies that shared overviews of their companies.
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ANA’s Commitment to DEIB
Conference Session Videos November 19, 2024Diversity, equity, inclusion, and belonging (DEIB) play a pivotal role in shaping successful strategies and driving market growth. CEO Bob Liodice discussed the ANA's unwavering commitment to DEIB, fueled by the collaborative efforts of the Global CMO Growth Council.
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P&G: The Keys to Unlocking Inclusive Growth
Conference Session Videos November 19, 2024In this video, Lela Coffey, VP of multi-cultural business acceleration at Procter & Gamble North America, and Carlos DeJesus, SVP of global oral care at Procter & Gamble, discussed how P&G is unlocking growth through building superior, inclusive brands.
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DEI Pushback vs. Consumer Expectations: The Marketing Tightrope
Conference Session Videos November 19, 2024In this video, speakers unveiled the latest Cultural Inclusion Accelerator (CIA) study that recalibrates our understanding of multicultural and inclusive segments. Learn how to boldly realign your marketing strategies with consumer desires, ensuring brand growth and relevance in a changing landscape.
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Las Vegas Highlights Its Support of Multicultural Sports Industry
Conference Session Videos November 19, 2024In this video from a session at the 2024 ANA Multicultural Marketing and Diversity Conference, the Las Vegas Aces, the Las Vegas Raiders, and the Las Vegas Convention and Visitors Authority shared marketing strategies that engage multicultural communities.
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