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Search returned: 1979 document(s).
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Babylist: From Baby Registry to $400 Million Empire
Conference Session Videos July 19, 2024In this video from the 2024 ANA Digital and Social Media Conference, Liz Primm, VP, strategic partnerships at Babylist, demonstrated the success and expansion that her company has made in commerce, media, and health by focusing on the core of its business, the user.
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Precision Media and Data Collection Strategies for a Post-Cookie World
Conference Session Videos July 19, 2024In this session, learn how brands can leverage precision media techniques and innovative data collection methods to maintain effectiveness and relevance in a rapidly changing digital ecosystem.
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AI Regulation and Advertising Privacy in the Digital Age
Conference Session Videos July 19, 2024As AI reshapes the landscape of digital advertising, understanding the legal intricacies of regulation and advertising privacy laws is paramount. In this video, learn about current and upcoming regulations affecting AI applications in advertising, privacy, data protection, and consumer rights.
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ANA's Roadmap in the Evolving Digital Landscape
Conference Session Videos July 18, 2024In this video, ANA’s CEO Bob Liodice provided insights into navigating today's dynamic ecosystem. This session dove into key areas including the disruptive forces of AI, fragmentation in CTV, the impact of retail media networks, maximizing programmatic spend, and the evolving landscape of creator marketing.
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Domino's Bold Digital Transformation
Conference Session Videos July 18, 2024In this video, Christopher Thomas-Moore, the Chief Digital Officer at Domino's, unveiled Domino's digital journey and shared how innovation, customer focus, and data-driven strategies can propel your brand to new heights.
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Keynote with MANSCAPED’s CMO
Conference Session Videos July 18, 2024MANSCAPED’s Chief Marketing Officer, Marcelo Kertész, discussed the brand’s bold transition from performance marketing powerhouse to brand marketing machine.
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Navigating the Future: Pfizer’s Innovative Approach to Performance Media
Conference Session Videos July 18, 2024In this video, learn how Pfizer leverages their in-house talent alongside the specialized skills of their agencies, resulting in a powerful hybrid model to transform their approach.
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How El Pollo Loco Puts Creators at the Heart of Its Brand
Conference Session Videos July 18, 2024In this video, learn how El Pollo Loco put in place a marketing plan that serves as the bedrock of their strategy and allows for nimbleness that’s earned them creator partnerships that have gained national media attention.
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Creators and Creative: Driving Commerce Everywhere
Conference Session Videos July 18, 2024In this session, learn from top retail leaders on how they have developed a creator-first approach that drives online and offline sales and get actionable insights to unlock the full potential of your omnichannel strategies.
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National Geographic — The Original Social Storyteller for Fans and Brands
Conference Session Videos July 18, 2024In this session, world-renowned photographer and Emmy-nominated director Keith Ladzinski and National Geographic VP of Social Media, Tulani André, explored the powerful opportunity for brands to authentically be part of social media storytelling.
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Navigating Commerce Disruption: Unleashing Opportunities for Marketers
Conference Session Videos July 18, 2024In today’s interconnected digital landscape, commerce threads its way through our daily experiences. In this session, Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer at Publicis Groupe, delved into the intricacies of the new consumer journey.
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Driving Sales and Traffic Through Guerrilla Techniques
Conference Session Videos July 18, 2024In this video, learn how the San Francisco Ballet embraced creativity and resourcefulness with a combination of AI-generated content and strategic media placements that amplified reach and effectiveness, enabling the non-profit arts organization to achieve remarkable results on a small budget.
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Understanding and Harnessing the Power of Gaming Audiences
Conference Session Videos July 17, 2024In this video from the ANA’s 2024 Digital and Social Media Conference, Comcast and Anzu shared insights on the gaming landscape and how marketers can succeed on it.
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Six Tips for Aspiring Futurists
Conference Session Videos July 17, 2024The role of a futurist is to help us to prepare for a future that feels uncertain by allowing us to imagine what the world might look like in the years ahead. Doing so can be especially helpful for businesses. In this video, Jen Brace, chief futurist at Ford, shared six tips for thinking like a futurist.
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Breaking Taboos with Humor
Conference Session Videos July 17, 2024In this video, hear how Kevin Hart's global entertainment company Hartbeat brought comedy and social expertise to its successful branded content campaign with P&G Venus razors.
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How JBL Amplified Brand Impact Through Targeted Activations
Conference Session Videos July 17, 2024In this video, JBL, a leader in audio products, successfully engaged diverse subcultures through targeted activations, partnering with artists and athletes to create authentic connections and drive brand impact.
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Connecting with Female Audiences Through Podcasts
Conference Session Videos July 17, 2024The rise of women's sports and the growing numbers of female sports fans has become a cultural revolution that is reshaping media and the sports marketing landscape. As podcast consumption continues to surge, the influence wielded by podcast hosts on consumer behavior is undeniable.
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Gay Is Ok Everyday: How Lush Supports Queer Rights
Conference Session Videos July 11, 2024In this video, learn about Lush's gold, sparkly “#Gay is OK” soap that supports LGBTQ2+ rights and Equality Florida and was created in response to the alarming “Don't Say Gay” law coming into effect in Florida.
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Smirnoff’s Guide to Genuine and Enduring LGBTQ+ Marketing
Conference Session Videos July 11, 2024In this video, Stephanie Jacoby, SVP at Smirnoff, discussed the importance of a genuine and enduring commitment to the LGBTQI+ community, especially during a time when it can feel like diversity and self-expression are more under threat than ever before.
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Touchdown for Equality: The NFL’s LGBTQ+ Visibility Playbook
Conference Session Videos July 11, 2024In this video from a session at the ANA’s LGBTQ+ Marketing Inclusion Day in July of 2024, the NFL shared how it works to promote fandom in the LGBTQ+ community.
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