ANA DEIB Resource Center
Essential diversity, equity, inclusion, and belonging resources to help drive inclusive growth.
The ANA DEIB Resource Center provides members with essential case studies, market data and trends. Our goal is to provide insights and inspiration to support your diversity, equity, inclusion, and belonging efforts which is part of the ANA Society and Sustainability Collective.
Inclusive Marketing Excellence
Award-Winning Case Studies
When the ANA first started the Multicultural Excellence Awards program in 2001, there were three categories: African American, Hispanic, and Asian. Today, there are close to 20, celebrating inclusive segments like LGBTQ+, Marketing to the 50+ Consumer, and People with Disabilities. The proliferation of categories reflects the changing demographics of the United States. Marketers see these changes and recognize segments as growth categories where they can invest their dollars and boost their brands and their businesses.
Making the Business Case
Award-Winning Case Studies
Ad Measurement Tools
Conference Session Videos
An Example of How to Represent Women in Advertising
In this video, Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.
Supplier Diversity Resources
Access a handpicked collection of ANA resources designed to help promote and encourage the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability owned small businesses.
Talent Benchmarks
Research Reports
A Diversity Report for the Advertising/Marketing Industry (2023)
This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.
“We need to break with a habitual mindset that there is a general market. We live in a totally diverse country with many cultures. We are not homogeneous. There is no average consumer. Multicultural marketing is mainstream marketing.”
- Marc Pritchard, Chief Brand Officer, Procter & Gamble
What Members Are Talking About
Network With Other Members
2024 Multicultural Marketing & Diversity Conference
Multicultural marketing fully takes into consideration a customer's ethnicity, language, religion, traditions, celebrations, and other applicable factors and uses this information to craft a compelling and attractive business message.
The 2024 ANA Multicultural Marketing & Diversity Conference is the longest-standing multicultural marketing and diversity conference, where the industry comes to be inspired, learn the best ways to reach the multicultural market, and discuss and debate industry issues.
DE&I Forum
A forum where marketing professionals can be briefed on current thought leadership, learn from case studies presented by market leaders, and network and share best practices with peers.
No events are currently scheduled. Please check back for future events or click the button below to see all available de&i forum.
DEIB Webinar Series
There are currently no scheduled webinars for this series.
HBCU Campus Connect
A dedicated community committed to advancing and empowering black marketers, including those within the HBCU ecosystem.
No events are currently scheduled. Please check back for future events or click the button below to see all available hbcu campus connect.
LGBTQ+ Forum
A forum to share best practices for LGBTQ+ inclusion in advertising and provide support for LGBTQ+ marketers.
| February 4 |
LGBTQ+ Forum Virtual Meeting |
| May 20 |
LGBTQ+ Forum Virtual Meeting |
| September 16 |
LGBTQ+ Forum Virtual Meeting |
Multicultural Marketing &
Diversity Committee
Educating and informing members on key multicultural and diversity topics.
| April 23 |
Influencer Marketing and Multicultural Marketing & Diversity Committee Meeting Virtual Only |
Go Further
If you would like even more DEIB depth, the ANA offers pathways to help you continue exploring this interest. The ANA divisions listed below all focus on different aspects of DEIB where they would welcome your participation, energy, and talent to accelerate change.
AEF
The ANA Educational Foundation is the bridge that connects the advertising, marketing, and academic communities to educate and inspire the next generation of talent and advance the understanding of marketing and advertising in society.
SeeHer
A coalition of marketers, agencies, and media companies, SeeHer aims to ensure an accurate portrayal of women and girls in entertainment, advertising, and media, so they see themselves as they truly are and in all their potential.
Take the Next Step
For more on ANA’s DEIB efforts and how you can get involved, contact Elliot Lum, EVP of Community and Growth, at el@aef.com.