Event Video

How Charities and Agencies Can Better Collaborate: Four Tips
Conference Highlights February 13, 2019
To optimize relationships with agencies, nonprofit clients should be clear with expectations, transparent, and prepared to share responsibility.
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Personal and Organizational Advice for Nonprofit Professionals
Conference Session Videos February 13, 2019
In this video, panelists shared recommendations for enhancing individual careers and organizational cultures.
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The State of Content Marketing in 2019
Webinar Rewinds February 13, 2019
Learn about four successful approaches that businesses are taking to scale content, lean in to the first-party data value, and create a business model that provides strategic value.
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Marketing’s Hottest Emerging Trends for 2019 from eMarketer’s Geoff Ramsey
Webinar Rewinds February 6, 2019
In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey painted an objective, reality-based picture of where marketing is headed over the next 12 months.
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Organize Your B2B Agency Ecosystem for Scale, Efficiency, and Business Impact
Webinar Rewinds February 6, 2019
Review the current agency models now available to B2B marketers, with an evaluation of each one and how they best fit.
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What Marketers Need to Know: Optimizing Ad Spend In Programmatic
Webinar Rewinds January 31, 2019
Hear from experts at Oracle Data Cloud as they reveal how to optimize your ad spend when buying programmatically by adopting real-time contextual intelligence so you can execute digital campaigns with confidence.
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The Future of Search: Voice and Visual
Webinar Rewinds January 30, 2019
This webinar covered some of the big themes and changes facing the world of search marketing. Learn about case studies on what brands are doing today and get a "future of search" marketer's playbook.
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CES 2019: Tech and Trends Marketers Need to Know
Webinar Rewinds January 23, 2019
In this webinar, get a better understanding of CES, the year's best highlights, and predictions about what is to come for brand marketers.
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Five Ways Marketers Will Adapt to Consumer Power in 2019
Webinar Rewinds January 16, 2019
Jim Nail, Principal Analyst at Forrester Research, laid out a series of trends for 2019 and provided practical tips for realizing them in marketing plans for the year.
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Five Ways to Rebuild Customer Trust in the Post-Trust Era
Webinar Rewinds January 9, 2019
Drawing upon research from his new book, Savvy — Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era, Shiv Singh outlined how trust in brands is under stress and what you can do about that.
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Optimizing First-Party Data for Your B2B Marketing Campaign
Webinar Rewinds January 9, 2019
The data from your customer relationship management (CRM) system is only as good as the data it contains. Avoid the potential pitfalls and learn how you can apply your most valuable marketing asset, first-party data.
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2019 Kickoff: Keeping Your Ads Less Controversial than the NFL and Oscars
Webinar Rewinds January 8, 2019
Michael Isselin, associate at Reed Smith LLP, provided an overview of issues to consider when marketing around upcoming events like the Super Bowl and award show season.
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