Digital & Social and Media Committee Meeting

This event is virtual only and no in-person option is available.

I. HOUSEKEEPING & INTRODUCTIONS (11:00 - 11:10 a.m. ET)

II. MEMBER DISCUSSION (11:10 – 11:30 a.m. ET)

III. Activating Ambassadors to Fuel Brand Love in the Toy Industry (11:30 a.m. - 12:15 p.m. ET)
Basic Fun is a global toy company home to iconic brands including Care Bears, Tonka, and My Little Ponies. In this session, you’ll learn more about how they structure their influencer ambassador program for Littlest Pet Shop. You’ll hear about the team capacity needed to run the program, the creative direction they give to their ambassadors, and their strategic approach to ambassador selection. Learn how to establish meaningful KPIs for your ambassador program and gain actionable insights from their lessons learned, along with tips to structure your own ambassador initiatives for maximum impact.

Speaker:
Julia Pinto, Associate Digital Marketing Manager, Basic Fun!

IV. Beyond Likes: Personalization and Data-Driven Strategies to Build Gen Z and Millennial Loyalty (12:15 - 1:00 p.m. ET)
How can brands transform fleeting social media interactions into lasting relationships with younger audiences? Kraft Heinz unveils its innovative approach to engaging Gen Z and Millennials through data-driven personalization and authentic storytelling. Discover the latest trends, tools, and strategies that help create meaningful connections and foster brand loyalty. From harnessing advanced analytics to crafting experiences that resonate, this session will offer actionable insights to drive deeper engagement and build trust with the next generation of consumers.

Speakers:
Dalton Ulm, Lead, Global Digital Marketing Operations, The Kraft Heinz Company

Meredith Murray, Lead, Product Marketing, Digital Brand Experiences, The Kraft Heinz Company