Event Video
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The Power of Focus: Choosing the Right “Starter” for Panera Bread
Conference Highlights October 13, 2022Panera's recipe for success includes understanding the role it plays in people's lives; and remembering context.
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A Reel Connection: How Creators and Brands Connect to Tell Immersive Stories
Conference Session Videos October 12, 2022In this video, Bianca Bradford, Head of Agency at Meta, discussed how creators are advancing storytelling through new and immersive formats like Video, Reels, Stories, and AR and becoming conduits for brands to enhance customer connections across Facebook and Instagram.
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Commanding the Brand for the Washington Commanders
Conference Highlights October 12, 2022The Washington Commanders are setting new guardrails in developing creative and sponsorships to support their rebranding.
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Commanding the Brand for the Washington Commanders
Conference Session Videos October 12, 2022In this video, learn how the Washington Commanders team embraced its new identity, created a first-of-its-kind content studio, and designed non-football content that has brought fans into the new era of Washington football.
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Creativity Is Intelligence Having Fun
Conference Highlights October 12, 2022Key principles of creativity for Quest Diagnostics are less is more and emotional messaging matters.
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Creativity Is Intelligence Having Fun
Conference Session Videos October 12, 2022In this video, Ryan Anderson shared how his team is applying the principles of creativity in uncommon ways to drive growth at Quest. He shared how they transformed the leading B2B labs services provider into a direct-to-consumer lifestyle service...and had fun doing it.
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How Grubhub and Known Invented a New Lexicon of Emotions to Create Cross-Cultural Brand Appeal
Conference Session Videos October 12, 2022In this video, Grubhub's Ben Whitla and Mark Feldstein from Known Studios discussed how brands are creating effective moments in and out of the home, what marketers need to create brand appeal cross-culture and cross-channel, and how to create a whole new language around eating.
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In-House Creative Departments and Agency Collaboration. Cheers to That!
Conference Session Videos October 12, 2022As the number of in-house creative agencies rises, so does agency-client collaboration. In this video, leaders from E. & J. Gallo Winery and its commerce agency Blue Chip explored the power and opportunity fostered by their emerging creative partnership.
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Opening Remarks of the 2022 ANA Brand Activation & Creativity Conference
Conference Session Videos October 12, 2022Mike Kaufman with the ANA delivered the opening remarks of the 2022 ANA Brand Activation & Creativity Conference.
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Procurement 2022: The Good, the Bad, and the Ugly
Webinar Rewinds October 12, 2022In this webinar, learn about a new report on the state of marketing procurement and get ten specific recommendations to improve the relationships between procurement and marketing and procurement and agencies.
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SeeHer Predictive Drivers for Gender Equality Success in Advertising
Webinar Rewinds October 12, 2022In this webinar, learn more about the state of women’s representation and roles in advertising and how to drive brand choice intent and long-term brand relationships.
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Star Light, Data Bright: How Synchrony Shines with the Right Metrics
Conference Session Videos October 12, 2022In this video, Amanda Curtin and Brooks Richey, both of Synchrony, and David Brown of the brand’s partner Knotch, reviewed the financial services brand’s content framework, including how it involves robust data analysis and is implemented into the content creation process.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Conference Highlights October 12, 2022Cause marketing activations created by partnerships between brands and nonprofits can deepen consumer connections.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Conference Session Videos October 12, 2022In this video, Save the Children’s Jennifer Kendra reviewed the benefits of brand and nonprofit partnerships, best practices and common pitfalls for these types of partnerships, and details from a successful activation the organization pioneered with health care provider Inspira.
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Younger the Boring Way
Conference Highlights October 12, 2022Creativity that reflects consumer intelligence back to those audiences is effective at catalyzing purchasing decisions.
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Younger the Boring Way
Conference Session Videos October 12, 2022New Balance’s Global Senior Director of Brand Strategy, Ian Fitzpatrick, shared the story of a brand rejuvenated by the creative use of mundane tactics and how a challenger brand found its creative edge by what it chose not to do.
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ANA Legal Webinar Series: October 2022 — Machine Learning
Webinar Rewinds October 11, 2022When automated processing involves personal data, privacy laws impose different obligations depending on the types of personal data processed. A team from Squire Patton Boggs discussed automated processing case studies focusing on legal guardrails to protect businesses from unwanted legal consequences.
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Audio Now: What You Need to Hear
Conference Session Videos October 11, 2022As the economy shifts, and ad budgets and media mix are being reevaluated, it’s never been a better time for audio. In this video, Paul Suchman, CMO of multi-platform audio powerhouse Audacy, shared why America's most trusted medium is scorching hot.
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iHeartResults: How to Win with Creative for All Audio
Conference Session Videos October 11, 2022With a third of consumer media time spent listening, audio is no longer just an option. From broadcast to podcast to even interactive voice assistants or sonic branding, creative leaders of iHeartMedia and State Farm discussed how to craft audio for today’s modern listeners.
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Influencer Marketing That Drives Trust, Engagement, and Results
Conference Session Videos October 11, 2022In this video, hear directly from radio’s influencers about how they connect with listeners and what it takes to create successful endorsement campaigns for brands.
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