Top Consumer Trends in 2025 (Virtual Only)

This event is over.

To be an effective marketer or advertiser, it is a necessity to keep up on the latest trends. Our annual beginning-of-the-year trends conference is here to keep all our ANA members informed on what’s currently captivating society and the business world. We look forward to welcoming industry leaders from various business avenues to share specific expertise in a different consumer marketing trends. Join us as we learn from experts in the field to help get your business plans aligned with the most important trends for an exciting 2025.

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, January 22, 2025
11:00am - 11:01am	WELCOME REMARKS Stephanie Fierman EVP Brand & Media ANA
11:01am - 11:37am	RETAIL TRENDS SHAPING 2025 AND BEYOND What retail trends are going to impact consumers, brands, retailers, and society in general? How will they help - or hinder - our ability to create engaging customer experiences that drive sales while enriching lives. In this session, trends and innovation leader Piers Fawkes will present the latest research that leverages a set of machine learning tools.  Piers Fawkes Founder PSFK View Event Recap and Related Materials
11:37am - 11:51am	PINTEREST PREDICTS 2025: THE NOT-YET-TRENDING REPORT  Today, the speed of trends makes it impossible for consumers and brands to keep up. Because of this, investing in trends may feel futile and frustrating. But not all trends move at this blink-and-you’ll-miss-it pace. So how can you know which trends are worth your investment? Consider the source. The key to predicting meaningful consumer shifts is trendspotters, who forecast trends, rather than trendsetters, who perpetuate them. Join Pinterest speaker Sydney Stanback as she unpacks how to tell the difference—and why it matters for both consumers and brands.  Sydney Stanback Senior Manager, Brand Research Pinterest View Event Recap and Related Materials
11:51am - 12:26pm	FUTURE CONSUMER 2026 We get it. Keeping up with your consumers’ ever-evolving behaviors is no small task—especially when their needs and preferences must remain at the core of your business decisions. The good news? There’s a solution. Join WGSN Senior Strategist Cassandra Napoli for an insightful session as she explores the profiles and sentiments that will define consumer behavior over the next two years.  Cassandra Napoli Head of Marketing and Events WGSN View Event Recap
12:26pm - 12:41pm	COFFEE BREAK
12:41pm - 1:16pm	ACCENTURE LIFE TRENDS 2025: HOW PEOPLE'S EVOLVING RELATIONSHIP WITH TECHNOLOGY IS SHAPING THE FUTURE OF BRANDS.  As disruptive breakthroughs dramatically evolve people's digital experiences, they naturally react and adjust their relationship with technology to ensure it still serves them. Right now, trust online is in the spotlight, and people are increasingly scrutinizing what they see and believe, affecting how customers behave towards the businesses trying to reach them. Five emerging trends explore how people feel about and respond to business, technological, and societal changes—and what it all means for brands. Hear Accenture Song's Katie Burke and Agneta Björnsjö present Accenture Life Trends 2025.  Katie Burke Global Thought Leadership Lead Accenture Song  Agneta Björnsjö Global Research Lead Accenture Song View Event Recap and Related Materials
1:16pm - 1:52pm	THE NEXT BIG THING FROM CES Fresh off the Consumer Electronics Show, get caught up on the trends that will dominate 2025's consumer tech appetites from Brian Cooley, principal at Cooley Insights and former editor at CNET for 30 years. Brian Cooley Principal Cooley Insights View Event Recap and Related Materials
1:52pm - 2:28pm	REFINERY29 - CULTURE CODES FOR 2025 The way new generations live, connect and create is driving seismic shifts in culture. In this session, we'll identify new codes of culture and the consumer values and behaviors that will define 2025 and beyond. Julie Arbit Global SVP Insights Refinery29 Chelsea Sanders Vice President of Brand Strategy and Development Refinery29 View Event Recap
2:28pm - 2:33pm	CLOSING REMARKS Stephanie Fierman EVP Brand & Media ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.