Event Video
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Procurement 2022: The Good, the Bad, and the Ugly
Webinar Rewinds October 12, 2022In this webinar, learn about a new report on the state of marketing procurement and get ten specific recommendations to improve the relationships between procurement and marketing and procurement and agencies.
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SeeHer Predictive Drivers for Gender Equality Success in Advertising
Webinar Rewinds October 12, 2022In this webinar, learn more about the state of women’s representation and roles in advertising and how to drive brand choice intent and long-term brand relationships.
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Star Light, Data Bright: How Synchrony Shines with the Right Metrics
Conference Session Videos October 12, 2022In this video, Amanda Curtin and Brooks Richey, both of Synchrony, and David Brown of the brand’s partner Knotch, reviewed the financial services brand’s content framework, including how it involves robust data analysis and is implemented into the content creation process.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Event Soundbites October 12, 2022Cause marketing activations created by partnerships between brands and nonprofits can deepen consumer connections.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Conference Session Videos October 12, 2022In this video, Save the Children’s Jennifer Kendra reviewed the benefits of brand and nonprofit partnerships, best practices and common pitfalls for these types of partnerships, and details from a successful activation the organization pioneered with health care provider Inspira.
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Younger the Boring Way
Event Soundbites October 12, 2022Creativity that reflects consumer intelligence back to those audiences is effective at catalyzing purchasing decisions.
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Younger the Boring Way
Conference Session Videos October 12, 2022New Balance’s Global Senior Director of Brand Strategy, Ian Fitzpatrick, shared the story of a brand rejuvenated by the creative use of mundane tactics and how a challenger brand found its creative edge by what it chose not to do.
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ANA Legal Webinar Series: October 2022 — Machine Learning
Webinar Rewinds October 11, 2022When automated processing involves personal data, privacy laws impose different obligations depending on the types of personal data processed. A team from Squire Patton Boggs discussed automated processing case studies focusing on legal guardrails to protect businesses from unwanted legal consequences.
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Audio Now: What You Need to Hear
Conference Session Videos October 11, 2022As the economy shifts, and ad budgets and media mix are being reevaluated, it’s never been a better time for audio. In this video, Paul Suchman, CMO of multi-platform audio powerhouse Audacy, shared why America's most trusted medium is scorching hot.
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iHeartResults: How to Win with Creative for All Audio
Conference Session Videos October 11, 2022With a third of consumer media time spent listening, audio is no longer just an option. From broadcast to podcast to even interactive voice assistants or sonic branding, creative leaders of iHeartMedia and State Farm discussed how to craft audio for today’s modern listeners.
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Influencer Marketing That Drives Trust, Engagement, and Results
Conference Session Videos October 11, 2022In this video, hear directly from radio’s influencers about how they connect with listeners and what it takes to create successful endorsement campaigns for brands.
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Podcasts and Beyond — The Multidimensional Influence of Audio
Conference Session Videos October 11, 2022Learn how the incredibly powerful long-form influencer marketing of Podcasts can be your “Launch Pod” to developing highly engaging integrated, multidimensional campaigns as Americans tune-in and turn-up audio.
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Yes, Your Audio Campaign Can Be Measured!
Conference Session Videos October 11, 2022In this video, the Cumulus Media Westwood One Audio Active Group discussed which measurement solutions are being most used by leading audio marketers to track, deliver, and quantify brand results.
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Keeping up with the Joneses: The Homogenization of Everything
Conference Session Videos October 6, 2022In this video, Future Commerce shared how brands can leverage friction and counterintuitive website design to get consumers’ attention and inspire emotional loyalty.
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Putting the ANA Influencer Marketing Measurement Guidelines to Use
Webinar Rewinds October 5, 2022In July 2022, the ANA issued Influencer Marketing Measurement Guidelines to address marketers’ greatest challenge in the influencer space: measurement. In this webinar, get an overview the Guidelines and learn how marketers can use them internally and share them with agency and influencer partners.
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A Data-Driven Approach to Concerns Around the Risk of Content Adjacent Ads
Event Soundbites October 4, 2022New research shows that ad adjacency to risky content on feed platforms doesn’t impact brand values.
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Data Driven Brand Marketing: How to Execute Great Creative and Measure Return on Marketing Investment
Event Soundbites October 4, 2022K&N Engineering is using data from an ongoing tracking survey to measure and enhance brand health.
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Overview of the 2022 ANA Data & Technology Conference
Event Soundbites October 4, 2022In this video, get a two-minute overview of the 2022 ANA Data & Technology Conference.
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Virtual Diversity Fair: Meet Minority Small Business
Conference Session Videos October 4, 2022As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our October event on highlighting Minority Small Business-Owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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What’s Next in Martech and How Brands Are Leveraging Martech to Drive Personalized Engagement at Scale
Event Soundbites October 4, 2022Estée Lauder is building martech to support the art of repeat and personalization at scale for its brands.
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