Event Video | Marketing Knowledge Center

How to Forecast and Measure Organic Marketing Channels

Conference Session Videos September 15, 2022

In this video, Oura shared how it forecasts growth and measures the impact of organic channels.

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How to Forecast and Measure Organic Marketing Channels

Conference Highlights September 15, 2022

Have an experimentation mindset when using and measuring the impact of organic marketing channels.

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Industry Players Join Forces to Tackle Cross-Media Measurement

Conference Session Videos September 15, 2022

In this video, a panel of participants in the development of the ANA’s cross-media measurement solution convened to share an update on their progress, where the solution is heading, and how the best and brightest minds across the marketing industry are joining forces to solve for this most pressing issue.

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NFTs: Finding Value Beyond the Hype

Webinar Rewinds September 15, 2022

In this webinar, Justin Webber, NFT and Metaverse Strategy Expert, and Aiden Darné, VP/Head of Global Production at Shutterstock Studios, shared how NFTs are successfully being used to engage audiences and build communities.

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Opening Remarks of the 2022 ANA Measurement and Accountability Conference

Conference Session Videos September 15, 2022

ANA CEO Bob Liodice delivered the opening remarks of the 2022 ANA Measurement and Accountability Conference.

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Powering Chipotle with Insights and Analytics

Conference Highlights September 15, 2022

The success of an internal marketing insights and analytics team hinges on it becoming a trusted, plugged-in team player.

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The Evolving Measurement Vision

Conference Session Videos September 15, 2022

Measurement has evolved and VideoAmp is paving the way. Hear from Ross McCray, CEO of VideoAmp as he discussed industry trends, cross-media measurement, and his vision of the future state of media currency.

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Advanced Applications of Attention Metrics with Coca-Cola

Conference Session Videos September 14, 2022

Greg Pharo and Marc Guldimann discussed how Coca-Cola is building a strategy around attention. They shared results from tests correlating attention to outcomes, how Coca-Cola is incorporating attention metrics into programmatic buying, and the impacts of AI-powered attention metrics on the media industry.

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Advanced Applications of Attention Metrics with Coca-Cola

Conference Highlights September 14, 2022

Coca-Cola is proving that the adoption of attention metrics can drive more effective media outcomes.

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Customer-Centric Data and Analytics-Readiness

Webinar Rewinds September 14, 2022

In this webinar, learn why in the age of holistic personalization, Customer Data Platform (CDP) featuring Customer 360 View is a common goal for many marketing organizations.

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The Future of Big Data: A People-Powered Panel

Conference Session Videos September 14, 2022

It takes a unique mix of people-powered measurement and big data science to truly deliver an accurate and unbiased representation of viewers. In this video, learn how only panels composed of real people can calibrate big data, rooting out the inherent bias of big data sources, ensuring every voice is heard.

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ANA Awards Live! Part 1 — Content that Starts a Dialogue

Conference Session Videos September 13, 2022

In this video, the team at Deloitte shared the vision and message behind "Uncensored: Stories of Black Professionals at Deloitte," which won a B2 Award in the Brand Purpose category.

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Elevating Engagement Through Content

Conference Session Videos September 13, 2022

In this video, Valley Bank shared why companies should follow its lead and consider creating an in-house podcast to improve internal communications.

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Environmental Claims: Latest Legal Developments

Webinar Rewinds September 13, 2022

In this webinar, learn why it is essential for advertising lawyers to stay up to date on legal issues surrounding environmental claims, as this topic grows increasingly important to consumers and marketers.

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From B2B to B2Me — Harnessing Data to Challenge B2B Marketing Orthodoxy

Conference Session Videos September 13, 2022

In this video, speakers from NBCUniversal discussed how B2B brands can reach Business Decision Makers (BDMs).

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What Content Marketers Can Learn from TV Writers

Conference Session Videos September 13, 2022

There's no secret that within the B2B Marketing arena a brand's personality is valued more than ever. In this video, Jeff Wright, a writer behind the popular Late Night with Seth Meyers show walked through the process of crafting memorable narratives and scenes.

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Channel-First to Audience-First Omnichannel Marketing: The Nature Conservancy’s "Build Our Own" Approach

Conference Session Videos September 9, 2022

In this video, David Strauss, director of global membership at The Nature Conservancy, shared highlights and lessons learned from his organization’s effort to adopt omnichannel marketing.

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Leveraging Data to Build and Optimize Your SEO Strategy

Conference Session Videos September 9, 2022

In this video, learn how American Express improved its approach to SEO.

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Pursuing First-Party Data and Capitalizing on the Value of Direct Mail

Conference Session Videos September 9, 2022

In this video, McCann offered marketers guidance on how to adopt a first-party data strategy, while capitalizing on the power of direct mail in the process.

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Are You Ready for XR Enabled Consumers?

Conference Session Videos September 7, 2022

In this video, XR developer Trigger XR and XR platform Niantic explained how XR (i.e., extended reality, comprising AR and VR) can benefit brands and the digital shopping experiences they offer, increasing both buyer confidence and conversions and diminishing returns.

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