Event Video
-
Digital Audio: The Medium, the Message, and the Money
Conference Session Videos October 13, 2022In this video, SXM Media explored the benefits of advertising across audio channels and shared how to leverage the idea of relevance and context to serve ads that resonate with audiences.
view -
Five Things You Didn’t Know You Could Do with a Co-op
Webinar Rewinds October 13, 2022Nonprofits know that joining a co-op brings invaluable data along with it. In this webinar presented by Data Axle, uncover the best practices, strategies, and tips you need to know to maximize the effectiveness of your marketing program.
view -
How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Event Soundbites October 13, 2022Relentless top-to-bottom execution was instrumental in allowing Charles Schwab to boost brand value with event sponsorship.
view -
How Charles Schwab Revs Up Brand Value by Combining Muscle Cars and Professional Golf
Conference Session Videos October 13, 2022In this video, Charles Schwab and Episode Four shared how the two organizations partnered to combine in-depth data analysis with stellar creative execution to revive a failing PGA Tournament, all while bringing benefits to the Charles Schwab brand.
view -
Overview of the 2022 ANA Brand Activation and Creativity Conference
Event Soundbites October 13, 2022In this video, get a two-minute overview of the 2022 ANA Brand Activation and Creativity Conference.
view -
Pushing the Boundaries: How the Wildest Ideas Make the Best Campaigns
Conference Session Videos October 13, 2022In this video, Alexandra O’Brien, Marketing Director at Harmless Harvest, and Rebecca Coleman, President of the Narrative Group, shared why bold and sometimes “risky” ideas make pushing the boundaries worth it — resulting in the most successful and memorable campaigns.
view -
Rebranding from Within
Event Soundbites October 13, 2022Vericast's Sarah O'Grady talks about how the company's internal marketing campaign helped with its rebrand.
view -
Reimagining Retail with American Eagle and Snapchat
Conference Session Videos October 13, 2022In this video, American Eagle and Snapchat sat down to discuss the different ways that American Eagle has thought outside of the box to reach customers. They highlighted American Eagle’s focus on Gen Z, as well as some of its best-in-class augmented reality campaigns on Snapchat.
view -
The Best Advertising Isn’t Advertising at All
Event Soundbites October 13, 2022In this video, Stellantis shared how it leverages cultural moments and partnerships to make meaningful connections with consumers.
view -
The Best Advertising Isn’t Advertising at All
Conference Session Videos October 13, 2022In this video, Stellantis shared how it leverages cultural moments and partnerships to make meaningful connections with consumers.
view -
The Power of Focus: Choosing the Right “Starter” for Panera Bread
Event Soundbites October 13, 2022Panera's recipe for success includes understanding the role it plays in people's lives; and remembering context.
view -
A Reel Connection: How Creators and Brands Connect to Tell Immersive Stories
Conference Session Videos October 12, 2022In this video, Bianca Bradford, Head of Agency at Meta, discussed how creators are advancing storytelling through new and immersive formats like Video, Reels, Stories, and AR and becoming conduits for brands to enhance customer connections across Facebook and Instagram.
view -
Commanding the Brand for the Washington Commanders
Event Soundbites October 12, 2022The Washington Commanders are setting new guardrails in developing creative and sponsorships to support their rebranding.
view -
Commanding the Brand for the Washington Commanders
Conference Session Videos October 12, 2022In this video, learn how the Washington Commanders team embraced its new identity, created a first-of-its-kind content studio, and designed non-football content that has brought fans into the new era of Washington football.
view -
Creativity Is Intelligence Having Fun
Event Soundbites October 12, 2022Key principles of creativity for Quest Diagnostics are less is more and emotional messaging matters.
view -
Creativity Is Intelligence Having Fun
Conference Session Videos October 12, 2022In this video, Ryan Anderson shared how his team is applying the principles of creativity in uncommon ways to drive growth at Quest. He shared how they transformed the leading B2B labs services provider into a direct-to-consumer lifestyle service...and had fun doing it.
view -
How Experiential Activations with Nonprofits Help Brands Be More Authentically Purposeful
Event Soundbites October 12, 2022Using her own organization’s partnership with Inspira as an example, Save the Children’s Jennifer Kendra explains how partnerships between brands and nonprofits have matured to a point where they have become key for brands looking to accurately and authentically express their purpose.
view -
How Grubhub and Known Invented a New Lexicon of Emotions to Create Cross-Cultural Brand Appeal
Conference Session Videos October 12, 2022In this video, Grubhub's Ben Whitla and Mark Feldstein from Known Studios discussed how brands are creating effective moments in and out of the home, what marketers need to create brand appeal cross-culture and cross-channel, and how to create a whole new language around eating.
view -
In-House Creative Departments and Agency Collaboration. Cheers to That!
Conference Session Videos October 12, 2022As the number of in-house creative agencies rises, so does agency-client collaboration. In this video, leaders from E. & J. Gallo Winery and its commerce agency Blue Chip explored the power and opportunity fostered by their emerging creative partnership.
view -
Opening Remarks of the 2022 ANA Brand Activation & Creativity Conference
Conference Session Videos October 12, 2022Mike Kaufman with the ANA delivered the opening remarks of the 2022 ANA Brand Activation & Creativity Conference.
view