MarTech Committee Meeting: Data Compliance Benchmark Report Results & Recommendations

I. Welcome & Introductions

John Hardy, SVP, MarTech, ANA

II. Safeguarding Consumer Data: Compliance with Privacy Laws on Brand-Owned Websites

In an era where consumer data fuels marketing success, compliance with data privacy laws has become a critical challenge for brand websites. Join us for an exclusive webinar as we unveil the findings from our comprehensive compliance audit of over 500 brand websites across 13 industry verticals. Hear from Jacqui Stephenson, Global Responsible Marketing Officer at Mars, on how they have navigated these challenges, developed cross-functional awareness and executive leadership support in service of their overall business and marketing objectives. This session will provide actionable insights, relevant benchmarks, and strategic recommendations to help marketers and MarTech leaders navigate the evolving privacy landscape. Gain valuable knowledge to transform your marketing technology infrastructure into a privacy-centric, future-proof system that protects your brand and enhances consumer trust. Discover how to turn compliance from a risk into a competitive advantage. Reserve your spot today to prepare for the release of our full report in January 2025!

III. Roundtable Discussion with Q&A

IV. Closing Remarks, What's Next?

Speakers

Jamie Barnard, CEO, Compliant
Jamie is the CEO of Compliant, the leading provider of data integrity signals for digital advertising worldwide.
Jamie was Unilever’s General Counsel for Global Marketing and Media for 15 years, helping tackle the industry’s toughest challenges, from viewability and brand safety, to cross-media measurement, online harms and sustainability. In 2022, Jamie co-founded Compliant with industry veterans from Procter & Gamble and Facebook to restore data integrity in digital advertising. Their technology helps advertisers curate quality impressions from publishers with higher data integrity standards, avoiding risk, reducing waste and delivering exceptional media performance.
He plays a key role in the vanguard shaping emerging policy and regulation, and is one of the industry’s most vocal advocates for responsible media. Jamie is recognised internationally as an expert in law, privacy and public policy and is a published authority on ethics in data and AI.

Elliot Bell, COO, Compliant
Elliot Bell is the COO of Compliant and has years of experience in digital media, ad technology, and B2B marketing.

Jacqui Stephenson, Global Responsible Marketing Officer, Mars
Jacqui Stephenson is leading the center of expertise for responsible marketing and media across the Mars enterprise with 25 years of FMCG experience, allows these beliefs to drive her work. A natural collaborator who actively participates in several key external industry associations such as chairing the AIM Nudging for Good initiative, representing Mars in the Global Alliance for Responsible Media (GARM) steer team, and chairing the Digital Governance Exchange (DGX), which is a global best practice sharing forum of the World Federation of Advertisers (WFA).