Event Video
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Podcasts and Beyond — The Multidimensional Influence of Audio
Conference Session Videos October 11, 2022Learn how the incredibly powerful long-form influencer marketing of Podcasts can be your “Launch Pod” to developing highly engaging integrated, multidimensional campaigns as Americans tune-in and turn-up audio.
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Yes, Your Audio Campaign Can Be Measured!
Conference Session Videos October 11, 2022In this video, the Cumulus Media Westwood One Audio Active Group discussed which measurement solutions are being most used by leading audio marketers to track, deliver, and quantify brand results.
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Keeping up with the Joneses: The Homogenization of Everything
Conference Session Videos October 6, 2022In this video, Future Commerce shared how brands can leverage friction and counterintuitive website design to get consumers’ attention and inspire emotional loyalty.
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Putting the ANA Influencer Marketing Measurement Guidelines to Use
Webinar Rewinds October 5, 2022In July 2022, the ANA issued Influencer Marketing Measurement Guidelines to address marketers’ greatest challenge in the influencer space: measurement. In this webinar, get an overview the Guidelines and learn how marketers can use them internally and share them with agency and influencer partners.
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A Data-Driven Approach to Concerns Around the Risk of Content Adjacent Ads
Conference Highlights October 4, 2022New research shows that ad adjacency to risky content on feed platforms doesn’t impact brand values.
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Data Driven Brand Marketing: How to Execute Great Creative and Measure Return on Marketing Investment
Conference Highlights October 4, 2022K&N Engineering is using data from an ongoing tracking survey to measure and enhance brand health.
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Overview of the 2022 ANA Data & Technology Conference
Conference Highlights October 4, 2022In this video, get a two-minute overview of the 2022 ANA Data & Technology Conference.
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Virtual Diversity Fair: Meet Minority Small Business
Conference Session Videos October 4, 2022As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our October event on highlighting Minority Small Business-Owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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What’s Next in Martech and How Brands Are Leveraging Martech to Drive Personalized Engagement at Scale
Conference Highlights October 4, 2022Estée Lauder is building martech to support the art of repeat and personalization at scale for its brands.
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Driving Next-Gen Fandom
Conference Highlights October 3, 2022The NFL is shifting its data-driven engagement model by focusing on personalization and fan intimacy.
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Managing Identifiers — The Latest Developments
Conference Highlights October 3, 2022Addressable Media Identifiers (AMIs) are a technology-agnostic advancement in the industry’s data privacy efforts.
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Moving Data and Analytics from a Cost Center to a Profit Center Mindset
Conference Highlights October 3, 2022Speed, scale, and sustainability are the cornerstones of how Mars/Wrigley is building its analytics platform.
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Selecting a Customer Data Platform for Enterprise-Wide Success
Conference Highlights October 3, 2022To enhance customer experience management, Adobe is taking a unified platform approach to its martech stack.
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Using Data to Build Brand Behaviors and Drive Market Share Growth
Conference Highlights October 3, 2022Hyundai leveraged data to identify white space it could own for a new U.S. marketing campaign.
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The Future of Outdoor Advertising: The Next Wave of Data-Driven DOOH
Webinar Rewinds September 29, 2022In this webinar, learn how cutting-edge brands are bringing the big screens of digital out-of-home to life in new ways and how your brand can rethink the blend of data and creative to get a leg up on the competition.
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Data Management 101
Conference Session Videos September 28, 2022In this session, learn what you should expect from a database, how to get the most out of your system, the importance and value of a system that is easy to use, and more.
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Multi-Channel Marketing
Conference Session Videos September 28, 2022Integrating the online channel into your fundraising and communications mix is critical. In this session, learn why it’s also critical to apply the same direct marketing disciplines to your online program that you do in your other channels.
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Phone and Mobile 101
Conference Session Videos September 28, 2022The telephone is a vital avenue for fundraising. But when and how should a nonprofit use it? Will calling donors leave a wake of negative reactions, or can it possibly cultivate a deeper commitment to the organization’s mission? This session pulls the curtain back to reveal the inner workings of telefundraising.
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SeeHer GEM ® Creative Best Practices Workshop
Webinar Rewinds September 28, 2022In SeeHer’s Creative Best Practices webinar, learn why gender equality in media and advertising is critical to consumers and results in growth in marketing KPI’s, as well as sales for brands.
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Data Hygiene and Data Processing
Conference Session Videos September 27, 2022In this session, learn why the understanding and proper use of both data hygiene and data processing technologies can dramatically affect the success of any direct marketing campaign.
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