Making 2025 a Winner – ANA B2B Committee Virtual Meeting
when
Start: Thursday, January 16, 2025 at 11:00am
End: Thursday, January 16, 2025 at 1:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend via Webinar | Client-Side Tier $0 | Platinum Tier N/A | Gold Tier N/A | Silver Tier N/A | Nonmember N/A | ||||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier N/A | Gold Tier N/A | Silver Tier N/A | Nonmember N/A | ||||
Join us for Making 2025 a Winner, a forward-looking B2B Marketing Committee Meeting focused on key strategies and market insights that can propel your business into the new year. In the first session, we’ll delve into the Buyer Group model, a groundbreaking approach by LinkedIn's B2B Institute that redefines how major B2B purchasing decisions are influenced, reshaping today’s targeted marketing strategies. The second session will provide an industry forecast for 2025 by Winterberry Group Senior Managing Partner, Bruce Biegel, covering anticipated marketing trends, budget shifts, and data investments, based on expert analysis of 2024’s economic landscape. These sessions will equip you with the insights needed to navigate and capitalize on the future of B2B marketing.
Agenda:
I. Opening Remarks from the ANA: 11:00 am - 11:10 am ET
II. Why B2B Marketing is Buyer Group Marketing: 11:10 am - 11:40 am ET
Buyer Groups represent the next frontier of targeted marketing in B2B. New research by The B2B Institute, Bain and Newton X sheds light on what may be the biggest untapped opportunity in B2B marketing and sales. In this session you will learn:
- How do big B2B buying decisions get made?
- Who are the key stakeholders?
- What motivates them?
The resulting insights are surprising. Taken to their operational conclusion, they suggest that the way B2B marketing is done today is primed for a rethink.
Presented by:
Jann Martin Schwarz
Senior Director, Marketplace Innovation, and Founder, The B2B Institute
LinkedIn
Mimi Turner
Head of Marketplace Innovation and a B2B Institute Fellow
LinkedIn
II. The Outlook for B2B Advertising, Marketing, and Data in 2025: 11:40 am - 12:10 am ET
To kick off the New Year, Winterberry Group Senior Managing Partner, Bruce Biegel, will share in-depth insights and predictions of marketing spending in 2025. In this session, Biegel will examine the major forces shaping our industry today, reflect on a turbulent 2024, and forecast what’s to come in 2025 and beyond. Key takeaways from the session will include:
- A recap of the headwinds and tailwinds marketing experienced in 2024
- A forecast of where marketers will direct their spending in 2025
- Trends driving today’s media mix, data, and technology investments
Presented by:
Bruce Biegel
Senior Managing Partner
Winterberry Group
III. Roundtable Discussion - Shaping the Future of B2B Marketing: 12:10 am - 12:50 pm ET
In this interactive session, our B2B Committee Co-Chairs will lead a roundtable discussion focused on the future of B2B marketing. This is a unique opportunity for attendees to share perspectives on emerging trends, challenges, and opportunities shaping our industry. Together, we’ll explore strategic directions that can guide our committee’s efforts in the year ahead, ensuring our approach aligns with the needs and insights of our members. Come ready to contribute your ideas and help shape the vision for 2025 and beyond!
Moderators:
Roopa Maniktala
Marketing Program Director in Field Marketing
IBM Americas
ANA B2B Committee Co-Chair
David Blackburn
Consultant
Strat&Story
ANA B2B Committee Co-Chair
IV. Closing Remarks from the ANA: 12:50 pm - 1:00 pm ET
(Schedule subject to change)
Webinar information, if available, will be provided to registrants only.