Event Video
-
Women Who Are Shaping and Leading B2B Marketing
Conference Highlights May 24, 2022Paying attention to detail and good listening skills are key to breaking through the glass ceiling in B2B marketing.
view -
Women Who Are Shaping and Leading B2B Marketing
Conference Session Videos May 24, 2022In this video, get inspired by top B2B marketers — who happen to be women — on elevating the industry and what it takes to be a success.
view -
Brand Building: How an Awareness Campaign Grew to Ambitious Proportions
Conference Highlights May 23, 2022When developing a brand campaign in a climate of uncertainty, trust your gut and don't be deterred by a beer budget.
view -
Brand Building: How an Awareness Campaign Grew to Ambitious Proportions
Conference Session Videos May 23, 2022In this video, Amy Protexter, SVP of marketing for B2B technology company Insight, shared tips on how to create an effective brand awareness campaign.
view -
Brand Activation Legal Committee: May 2022
Conference Session Videos May 19, 2022For May’s meeting, attorneys from Crowell & Moring discussed recent federal and state updates relating to advertising technology, ESG claims, substantiation claims, COVID related test and health claims; and recent developments concerning the Metaverse and deceptive online advertising and marketing practices.
view -
Meet the Future Majority
Webinar Rewinds May 19, 2022In this webinar, learn about the rising expectations younger multicultural consumers have when it comes to brands and a brand’s role in social justice movements, what is driving brand authenticity, and how can brands can be seen as credible accomplices.
view -
The Ins and Outs of ANA Genius Awards
Webinar Rewinds May 19, 2022Are you using marketing analytics and measurement to deliver growth and ROI for your brand? In this session, Marc Vermut, VP at The Knowledge Lab, presented an overview of the ANA Genius Awards program, which spotlights excellence in marketing analytics.
view -
ANA Virtual Supplier Diversity Fair: Meet Asian-American Owned Companies
Conference Session Videos May 18, 2022In celebration of Asian Pacific American Heritage Month, May’s Virtual Supplier Diversity Fair highlights Asian-American owned companies. Representatives shared an overview of their company and the ways they can help grow your brand and drive business results.
view -
Beyond the Last Click: Exploring the Data That Drives Your Email Program
Conference Highlights May 18, 2022Dig deeper beyond just clicks and opens when formulating the objectives of an email marketing program.
view -
Beyond the Last Click: Exploring the Data That Drives Your Email Program
Conference Session Videos May 18, 2022In this video, SmileDirectClub's Scott Cohen provides better, more robust ways to look at data and attribution to get you and your program the credit you deserve.
view -
Conversations About the Inbox
Conference Session Videos May 18, 2022In this video, a panel of email marketing experts discussed best practices for overcoming the growing number of challenges for engaging email recipients, sharing tips on how to cut through the noise and send compelling and relevant emails that subscribers want.
view -
Email: The Most Effective Tool for Reaching the Right Audience at the Right Time with the Right Message
Conference Session Videos May 18, 2022In this video, restaurant chain Black Bear Diner and its promotional email partner Personica shared examples of how they capitalize on creativity, thoughtfulness, and data-powered decision-making to use email to increase customer acquisition, brand affinity, and loyalty.
view -
EY on Having the Right Content and the Right Data Infrastructure to Succeed
Conference Highlights May 18, 2022For EY, data drives its ability to earn the trust of email marketers.
view -
EY on Having the Right Content and the Right Data Infrastructure to Succeed
Conference Session Videos May 18, 2022In this video, EY shared its approach to telling stories through its content and capitalizing on data to guide the distribution of that content.
view -
Identity 101: Everything You Need to Know about Identity in Measurement
Webinar Rewinds May 18, 2022The application of identity is constantly changing, and marketers face significant challenges monitoring these changes and the quickly evolving vendor capabilities that come with them. This webinar covers the ins and outs of identity and its impact on measurement.
view -
Mastering Subscriber Lifecycle Management
Conference Session Videos May 18, 2022In this video, learn how AARP, a nonprofit serving nearly 38 million members, acquires new subscribers while respecting their privacy and honoring permissions, delivers relevant content, and manages subscriber attrition.
view -
Overview of the 2022 ANA Email Evolution Conference
Conference Highlights May 18, 2022In this two-minute video, get an overview of the 2022 ANA Email Evolution Conference.
view -
Resilience: Why Face-to-Face Moves from Strength to Strength
Webinar Rewinds May 18, 2022In this webinar, learn about real-life past and present challenges that nonprofits have worked or are working through, and how addressing these problems has helped them push ahead and move both their mission and fundraising goals forward.
view -
Rise Above the Clutter — BIMI Helps Your Brand Stand out in the Inbox
Conference Session Videos May 18, 2022In this video, join the BIMI (aka Brand Indicators for Message Identification) experts from Red Sift and LinkedIn who explored all aspects of “BBB”: what BIMI is, the positive impact it can have on your email marketing strategy, and real-life brand experience with it.
view -
Serving Loyalty Like Royalty: Burger King’s Recipe for Acquisition and Activation
Conference Highlights May 18, 2022Key to Burger King’s strategies for activating against first-party data is returning value to its customers.
view