Event Video
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The Art of Campaigns: Create Your Own Moment
Conference Session Videos June 9, 2022In this video, Disabled American Veterans shared various programs it’s deployed to drive revenue growth outside of typical fundraising moments.
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Twitter Trends 2022: Billions of Tweets Reveal Tomorrow's Big Movements
Webinar Rewinds June 9, 2022Analyzing billions of Tweets over a two-year period, this webinar breaks down three must-know trends about to go big and what it means for brands across industries.
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IBM on AI and Ethics: From Principles to Practice
Webinar Rewinds June 8, 2022Can you trust the decisions made by an AI? This webinar provides very tangible (and holistic) steps that organizations can take to best leverage this technology to your advantage WHILST mitigating the risks.
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E-Commerce and Retail Media in an Omnichannel World
Event Soundbites June 7, 2022Paras Shah, director of omnichannel shopper marketing at Georgia Pacific, discusses what the e-commerce and retail media space looks like in an omnichannel world.
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Impact of Retail Media on Brands and Retailers
Event Soundbites June 7, 2022Paras Shah, director of omnichannel shopper marketing at Georgia Pacific, discusses what the impact of retail media is on brands and retailers.
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Retail Media Revamped: How PepsiCo Overhauled Its Strategy to Deliver Massive Impact
Conference Session Videos June 7, 2022In this video, PepsiCo’s Julie Rubin shared the brand’s new approach to its retail media investments, outlining how it shifted its strategy, reorganized the retail media team, and ultimately used deep data analysis to develop a series of strategic pillars.
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Retail Media: From Checking It Out…to Check Out
Conference Session Videos June 7, 2022Kara Rousseau, Walmart Connect’s VP of Marketing, discussed how retail media is influencing everything from discovery straight to the check-out, allowing advertisers to measure upper funnel brand campaigns with lower funnel metrics, making every media moment a retail moment.
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Retail Media: What Is It and How Do You Use It?
Conference Session Videos June 7, 2022In this video, Stanley Black & Decker examined how advertising on retail media networks operates and how advertisers can take advantage of them.
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Transform Your Business with Retail Media
Conference Session Videos June 7, 2022In this video, learn how retail media can aid in creating significant value in acquisition and retention efforts for both the manufacturer and retailer as CPG brands look for ways to reach high-intent shoppers at the point of purchase.
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Content as Means of B2B Connection
Webinar Rewinds June 2, 2022In this webinar, an NBCUniversal thought leader presented a multifaceted strategy to effectively engage your target audience.
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How Successful CMOs Are Innovating Their Brands for a New Consumer Mindset
Webinar Rewinds June 2, 2022In this webinar, Dirk Herbert, Chief Strategy Officer dentsu Americas, presented key findings from the 2022 dentsu CMO Navigator — an ongoing study surveying marketing leaders in the U.S. and Canada to find out how they navigate change and future-proof their brands for what’s coming next.
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It’s All About the Data! Strategies for Maximizing the Quality and Effectiveness of Marketing Data
Webinar Rewinds June 1, 2022Your first step to running an effective and efficient campaign is ensuring you have the right data. In this webinar, experts shared best practices anda data hygiene strategies to help maximize data quality and improve the effectiveness of direct marketing data.
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Are Marketing and Sales Becoming Obsolete? How the Unified Commercial Engine Redefined Sales and Marketing Alignment
Conference Session Videos May 25, 2022In this video, team leaders from Smart Technologies discussed their approach for a company-wide reorganization effort, shared some key tips, and outlined the impressive results they’ve been able to achieve by doing so.
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Fireside Chat — Salesforce's ABM Digital Transformation
Conference Session Videos May 25, 2022In this video, learn how Team ABM developed a holistic approach in bringing together its people and disparate processes and leveraged the full power of Salesforce technology to transform its ABM go-to-market business model.
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Harnessing the Power of MarTech: Best Practices to Achieve Objectives and Enhance Customer Experience
Webinar Rewinds May 25, 2022Developing a MarTech Strategy is hard. Developing a MarTech Strategy that actually delivers on your business and customer experience goals is even harder. In this webinar, discover three ways to develop a better marketing technology strategy (even if you’re not a MarTech expert).
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How EY Puts the Customer at the Center of Everything
Event Soundbites May 25, 2022Putting client leadership at the center of the conversation has allowed EY to fill brand gaps.
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How EY Puts the Customer at the Center of Everything
Conference Session Videos May 25, 2022In this video, Toni Clayton-Hine, CMO at EY, explained how her company puts the customer at the center of its campaigns to achieve business success and provided tips and insights for how other B2B organizations can do the same.
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How to Use Consumer Data to Guide Marketing Spend and Content Priorities
Event Soundbites May 25, 2022Toni Clayton-Hine, CMO at EY, explains how her team is constantly mining the market for consumer insights like future spending trends, which they then use to guide how they prioritize both marketing spend and content creation decisions.
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Leveraging Brand Purpose for Human-Centered Marketing Impact
Event Soundbites May 25, 2022To humanize and increase the impact of their brand purpose and values, B2B marketers should practice storyliving.
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Leveraging Brand Purpose for Human-Centered Marketing Impact
Conference Session Videos May 25, 2022In this video, the American Dental Association shared how it has become a more purpose-led organization.
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