Event Video | Marketing Knowledge Center

Pursuing First-Party Data and Capitalizing on the Value of Direct Mail

Conference Session Videos September 9, 2022

In this video, McCann offered marketers guidance on how to adopt a first-party data strategy, while capitalizing on the power of direct mail in the process.

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Are You Ready for XR Enabled Consumers?

Conference Session Videos September 7, 2022

In this video, XR developer Trigger XR and XR platform Niantic explained how XR (i.e., extended reality, comprising AR and VR) can benefit brands and the digital shopping experiences they offer, increasing both buyer confidence and conversions and diminishing returns.

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Engaging Shoppers Beyond Price

Conference Session Videos September 7, 2022

In this video, Henkel shares how they are leveraging the latest tools and technology to create a richer and more responsive customer journey.

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From Pizza Earrings to Tie Dye Scrunchies: Inside Claire's Remarkable Turnaround

Conference Session Videos September 7, 2022

Catering to generation Z and Alpha, Claire’s is a chain retailer of accessories with a 50-year history and a loyalty program 12 million members strong. In this video, the brand discussed recent steps it has taken to strengthen its business as well as future plans to continue the positive trend.

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FUNdamentals of Ethical Marketing: Your Compliance Toolkit Awaits

Webinar Rewinds September 7, 2022

In this webinar, speakers explore why ethics should and do have a key role in your marketing plans. Learn how ethics can impact a brand, consumer trust, and the bottom line.

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The Future of Shopping Is Already Here

Conference Session Videos September 7, 2022

In this video, dentsu shared insights from its Navigator survey exploring the current and future states of retail and e-commerce.

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What B2B Companies Will Need to Do to Ensure They’re Still Invited to the 1st Party’s Data (and Other Data Puns)

Webinar Rewinds September 7, 2022

B2B companies have been gathering data about their audiences for years, some better than others. In this webinar, join EY’s Lou Cohen and Verizon Business’s Ben Pollack as they discuss the future of demand generation for B2B companies.

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Finding Purpose While Making a Profit

Conference Session Videos August 31, 2022

In this video, NI CMO Ana Villegas and her colleague Tabitha Upshaw, senior director of brand, reputation, and impact, shared highlights from this purpose journey, detailing challenges that arose and lessons that were learned.

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Kia Helps Shelter Pets Find Forever Homes

Conference Session Videos August 31, 2022

In this video, Kia proclaimed that consumers are looking for more than just a transaction with brands; they’re looking to connect with the purpose that reflects the brand’s innate truth, manifested in actions. To illustrate its work to live its own purpose, Kia described its efforts to assist pets in need of adoption.

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Purpose at a Crossroads: Evolve or Self-Implode

Conference Session Videos August 31, 2022

In this video, Thomas Kolster, author of Goodvertising and The Hero Trap, and Franc Cheetham, creative lead at Google, shared results from research that indicated brand purpose is no longer the market differentiator it once was, offering suggestions for how brands can better execute on purpose marketing.

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Rather Than Purpose, Research Suggests Consumers Now Want Something Else from Your Brand

Event Soundbites August 31, 2022

Thomas Kolster, author of Goodvertising and The Hero Trap, discusses how purpose has exploded in popularity, going from a niche marketing term to something every brand wants to do, and how this is changing what consumers now look for in a brand.

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The CMO's Guide to Programmatic Transparency with Brad Moranchek

Event Soundbites August 31, 2022

In this video, Brad Moranchek, Kimberly-Clark’s Head of Global Media, dives deep into inefficient programmatic processes that drive costs up.

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The CMO's Guide to Programmatic Transparency with Jose Diaz

Event Soundbites August 31, 2022

In this video, Jose Diaz, Aetna‘s Executive Director, Paid Media Strategy, reveals the challenges, solutions, and steps forward for a more transparent digital media ecosystem.

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Using Purpose to Better Communities

Conference Session Videos August 31, 2022

In this session, Countable's Jory Des Jardins sat down with Christy Duncan-Anderson of the Albertson Companies Foundation to learn about her role as a “brand actionist” and the strategy, tools, and partnerships Albertsons is leveraging to transform its purpose into community engagement and meaningful outcomes.

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Brand Activation Legal Committee: August 2022

Conference Session Videos August 18, 2022

For August’s meeting, presenters from Moses & Singer LLP, Elizabeth A. Corradino, and David Rabinowitz, Esq., provided an update on FTC developments, NAD decisions, false advertising cases, and intellectual property issues impacting social media.

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Get Ready for the Holidays Now!

Webinar Rewinds August 17, 2022

In this holiday preparation webinar, learn why starting your email marketing planning in August is crucial to holiday success.

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Why Are Marketers Losing Influence in the Modern Business World?

Event Soundbites August 16, 2022

Raja Rajamannar, chief marketing and communications officer and president of the health care business at Mastercard, joined the Champions of Growth podcast to discuss why it is that marketing teams are losing influence with C-suite decision makers and getting left behind in the modern business world.

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ANA Washington Office Nonprofit Legislative Outlook — Tax Exempt but Not Privacy Exempt!

Conference Session Videos August 10, 2022

In this video, get an overview of which privacy laws you need to be aware of and what is looming ahead, including United States Postal Service issues and other key nonprofit issues.

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