Event Video
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Finding Stability in Uncertain Times
Conference Session Videos August 8, 2022In this video, Blackbaud shared data illustrating how the nonprofit sector successfully navigated the economic uncertainty prompted by the pandemic with the help of recurring donors and through the adaption of digital channels.
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Interview with a Vampire — What Keeps You Up at Night?
Conference Session Videos August 8, 2022This industry has been on a roller coaster of ups and downs, through emergencies and messaging fatigue, major stalls to processing gifts and rising costs to raise a dollar. In this video, a panel of industry experts discussed what keeps them up at night.
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Power-Packed Panel: Digital and Data Literacy
Conference Session Videos August 8, 2022In this video, TrueSense Marketing, Ronald McDonald House Charities, and International Rescue Committee share tips and best practices for leveraging data and digital channels to drive fundraising performance.
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You Have Arrived at Your Destination: From Multi to Omni
Conference Session Videos August 8, 2022In this video, Pursuant, Washington National Cathedral, and Synergy shared best practices for nonprofits in incorporating text and broadcast voice tactics into omnichannel campaigns.
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Diversity in Travel: What Research on Emerging Multicultural Travelers Reveals for Consumer Brands
Webinar Rewinds August 3, 2022In this webinar, Danny Guerrero, Principal and Founder of The Culturist Group, revealed key insights on how emerging and diverse travelers including Asian, Black, Hispanic, and LGBTQ+ perceive representation, the travel experience, and the opportunities that exist for brands in the consumer space.
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Smart Technology Makes Nonprofits Smarter
Event Soundbites July 28, 2022Author Allison Fine explains the value of smart technology and how it changes the way nonprofits operate.
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Navigating the 2022 Martech Landscape
Webinar Rewinds July 27, 2022In this webinar, get the inside scope on major martech trends, how the structure of the industry is changing, and solid advice for how to better harness martech in your own organization.
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Brand Activation Legal Committee: July 2022
Conference Session Videos July 21, 2022For June’s meeting, presenters from Seyfarth provided updates on FTC, litigation, and privacy matters. Presenting were Joe Orzano and Jeremy Schachter.
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Across the Airwaves: A Journey Through Media’s Digital Transformation
Conference Session Videos July 20, 2022In this session, Google shared data-driven insights demonstrating the benefits of leveraging video.
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ANA's Influencer Marketing Measurement Guidelines
Conference Session Videos July 20, 2022This session previewed the ANA’s newly-released organic Influencer Marketing Measurement Guidelines.
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Cultural Moments: Defining a New Era for the Lexus Brand
Conference Session Videos July 20, 2022In this video, Lexus’ Lisa McQueen and GP Generate’s HL Gan shared how the Lexus brand is focusing on the Asian consumer, working to understand the challenges of marketing to this complex demographic, and developing creative solutions to connect with this increasingly important audience.
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How Cultural Intelligence® Can Drive Inclusive Brand Impact and Growth
Webinar Rewinds July 20, 2022This webinar explores a practical framework of Cultural Intelligence®️ that can empower brands with integrated inclusivity to deliver societal impact and business growth.
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Mass Personalization: Solving the Oxymoron
Webinar Rewinds July 20, 2022Personalization in marketing communications and development outreach seem like an obvious thing to do. But limited resources mean that maintaining that personal touch for every single supporter is impossible for nonprofits.
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Navigating the Sea of Consumer Privacy and Digital Ad Tax Issues
Conference Session Videos July 20, 2022In this session, hear how the ANA is engaging with the current administration as Congress and state legislatures head toward mid-term elections and the hot issues impacting marketers from data privacy to digital advertising taxes and beyond.
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Overview of the 2022 ANA Digital & Social Media Conference
Event Soundbites July 20, 2022In this video, get a two-minute overview of the 2022 ANA Digital & Social Media Conference.
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Pursuing Gender Equality in Esports and Gaming
Event Soundbites July 20, 2022Marketers can elevate the role of women in esports by supporting infrastructure development and engagement in gaming communities.
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Pursuing Gender Equality in Esports and Gaming
Conference Session Videos July 20, 2022In this video, Verizon shared some of its approaches to elevating women in the field of esports.
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The Retail Media Phenomenon: Shiny Object or the Next Big Thing?
Conference Session Videos July 20, 2022In this video, Nikhil Lai from Forrester discussed the retail media landscape, detailing its potential role and value in a brand's marketing mix, and providing guidance on how brands can make the most of retail media by thinking and operating holistically and with a long-term outlook.
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Transforming Social Platforms into Launchpads
Event Soundbites July 20, 2022Chipotle’s digital strategies for supercharging brand fandom include thinking culture first and moving beyond the expected.
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Transforming Social Platforms into Launchpads
Conference Session Videos July 20, 2022In this video, learn why Chipotle was recently recognized by Fast Company as one of the 10 most innovative companies in branding in 2022 for their work in digital advertising.
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