Event Video | Marketing Knowledge Center

Get Certified: DAA and Industry Participants Explain Policy, Process, and Next Steps for Certifying Addressable Media Identifiers (AMIs)

Conference Session Videos July 14, 2022

In this video, DAA and business leaders shared more about the certification process it recently launched to ensure responsible deployment of such identifiers in the marketplace and next steps in building consumer trust while safeguarding the core functionality of our advertising ecosystem.

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How A&W Poked Fun at its Past and its Fans to Drive New Business

Event Soundbites July 14, 2022

A&W explained how it leveraged one of the major failures in the brand’s history to poke fun at itself and its customers in a new campaign that would deliver a considerable uptick in sales.

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Using Podcasts to Establish Your Voice in a Crowded Market

Webinar Rewinds July 13, 2022

In this webinar, Pfizer's Erica Santiago and Shira Atkins with Wonder Network shared their insights on the power of branded podcasts and how a wraparound audio strategy has served Pfizer’s communications goals over the past several years.

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NIL Rights and Advertising: Opportunities and Challenges

Webinar Rewinds July 12, 2022

Name, image, and likeness (NIL) rights are a growing area for advertisers and marketers. In this webinar, Reed Smith's Jason Gordon and Toam Rubinstein explored the current state of play, the opportunities for brands to engage, and the legal pitfalls that advertisers and marketers need to know about.

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Meta Meets the Future — Stepping into the Metaverse

Webinar Rewinds July 6, 2022

In this webinar, learn more about Meta’s POV on the metaverse and where the company is focused.

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ANA Virtual Supplier Diversity Fair: Meet Hispanic-Owned Companies (Part 2)

Conference Session Videos June 30, 2022

As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our June event on highlighting Hispanic-owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.

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Navigating Your Media Investment to Drive Value and Performance

Webinar Rewinds June 30, 2022

Advertising is in the middle of a fundamental transformation — there are transparency, trust, and privacy concerns, along with technology proliferation and regulatory changes happening all of the time. In this webinar, learn how the right data can help unlock significant value.

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Brands Must Pay Attention to Audience Attention

Event Soundbites June 29, 2022

Paul Donato from the Advertising Research Foundation explains why high levels of attention are a prerequisite for advertising effectiveness.

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Dove Self Esteem Project: How Optimizing Creative Impacts Your Message

Conference Session Videos June 29, 2022

In this video, Dove and Teads showcased how the brand, creative, data, and insight teams leveraged attention measurement to drive tangible impact on media effectiveness and brand KPIs.

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How Attention Impacts Behavioral Outcomes, Including Search

Conference Session Videos June 29, 2022

This session explores why it’s important for marketers to understand the relationship between attention and consumer behavior and how to leverage those insights to improve lower-funnel outcomes.

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Including “Attention” in the Media Measurement Stack

Conference Session Videos June 29, 2022

In this video, Mars' Vidyotham Reddi shared why he and his brand are actively attempting to integrate attention into their holistic measurement stack. Reddi outlined why building a strategy around attention measurement is increasingly important for brands and how Mars has begun to innovate on this front.

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Introduction to the ANA Half-Day Attention Metrics Conference

Conference Session Videos June 29, 2022

In this video, ANA's Bill Duggan and Marc Guldimann from Adelaide welcomed attendees to the June 2022 ANA Half-Day Attention Metrics Conference.

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The ARF’s Perspective on Attention Metrics

Conference Session Videos June 29, 2022

The importance of attention metrics has been widely debated. In this session, the ARF explores both sides of the debate covering issues including whether attention metrics can serve as a primary or secondary currency and connecting attention metrics to outcomes.

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The Outlook for Identity in the Advanced TV Ecosystem

Webinar Rewinds June 29, 2022

In this webinar, Winterberry explored how identity is evolving and going to continue to evolve in the converging, yet fragmented landscape of linear and connected TV.

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The Role of Attention Metrics in the Changing TV Measurement Ecosystem

Conference Session Videos June 29, 2022

In this session, learn how attention has emerged as a viable metric as the television industry looks to alternative currencies to effectively value inventory across linear and CTV.

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Why Attention Needs to Be Part of Your Digital Measurement Mix

Event Soundbites June 29, 2022

Vidyotham Reddi, director of growth analytics at Mars, explains why marketers and their agency partners need to incorporate attention-based metrics into how they measure digital marketing effectiveness.

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AMP for Email — What You Need to Know

Conference Session Videos June 28, 2022

In this video, a panel of experts discussed why AMP for Email, which enables new interactivity features in promotional email, has seen slow adoption rates since its launch, while also sharing predictions for the future of AMP for Email.

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The Purpose-Profit Disconnect Is a Myth and the Data Proves It

Event Soundbites June 28, 2022

Jeff Fromm, brand purpose evangelist and author of The Purpose Advantage, joined the ANA Brand Purpose Committee to explain why those who argue, in part, that purpose is disconnected from profit are incorrect, providing a wealth of data to back up his argument.

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Brand Activation Legal Committee: June 2022

Webinar Rewinds June 23, 2022

For June’s meeting, attorneys from Venable LLP discussed recent FTC developments, NAD decisions, Lanham Act and class action false advertising cases, and updates to state laws.

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Metaverse Unpacked: What Brands Need to Know as They Enter the Metaverse

Webinar Rewinds June 22, 2022

In this webinar, learn how to define the metaverse, see tangible examples of it in practice for brands, and learn how (and when) to engage your company based on customer needs.

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