Event Video
-
Evolving Language Guides: Increasing Inclusivity in Digital
Conference Session Videos August 10, 2022In this video, Save the Children and its agency partner MissionWired shared some examples of how the Save the Children language guide has been implemented in the organization’s communications and provided tips for how other nonprofit organizations can create and implement their own language guides.
view -
Five Ways to Beat the Effects of Inflation and Recessionary Giving Patterns
Conference Session Videos August 10, 2022In this video, Michael Gorriarán, president at Arjuna Solutions, made five recommendations for how nonprofits can overcome the challenges of rising inflation.
view -
Let’s Talk TikTok
Event Soundbites August 10, 2022For the American Red Cross, TikTok is an investment in growing mission awareness and future support.
view -
Let’s Talk TikTok
Conference Session Videos August 10, 2022In this video, American Red Cross shared how the nonprofit’s in-house communications team amassed more than 750,000 followers on TikTok while staying true to the brand’s mission.
view -
Overview of the 2022 ANA Nonprofit Federation Summer Conference
Event Soundbites August 10, 2022In this video, get a two-minute overview of the 2022 ANA Nonprofit Federation Summer Conference.
view -
Dark Patterns: Regulators Implore Businesses to Avoid the Dark Side
Webinar Rewinds August 9, 2022Presenters from Davis+Gilbert discussed state and federal efforts focused on combating so-called “dark patterns” — in essence, deceptive practices or formats that manipulate or mislead consumers into taking actions they would not otherwise take or want to take.
view -
Forced Innovation: Stories from the Front Line
Conference Session Videos August 9, 2022The list of challenges that are impacting nonprofits’ abilities to source product, maintain costs, and keep direct mail programs viable is long. In this video, learn how many organizations have made changes on the fly as expert panelists shared their stories and outcomes.
view -
Future of Omnichannel Marketing in a Privacy-Centric World
Event Soundbites August 9, 2022Nonprofit marketers are leveraging partnerships to target donors as data privacy gains momentum.
view -
Future of Omnichannel Marketing in a Privacy-Centric World
Conference Session Videos August 9, 2022In this video, industry experts shared insights into how nonprofits should plan for the cookie-less future, what they can expect, and what tools they need to succeed in this brave new world.
view -
Multicultural Marketing: Unleashing Your Organization’s Purpose Through a More Diverse, Equitable Approach
Event Soundbites August 9, 2022Building a multicultural marketing framework requires having organic conversations about DEI within nonprofit organizations.
view -
Multicultural Marketing: Unleashing Your Organization’s Purpose Through a More Diverse, Equitable Approach
Conference Session Videos August 9, 2022In this video, Erika Watson from Easterseals explains how the organization builds a multicultural marketing framework that authentically represents its purpose, shares its DEI&A vision, and resonates with target audiences.
view -
Optimizing Second Gift Conversion
Conference Session Videos August 9, 2022In this video, International Medical Corps explained how it capitalized on data and strategic, direct-marketing messaging to promote second-time donations.
view -
Television Isn’t as Expensive as You Think — Test CTV
Conference Session Videos August 9, 2022In this video, Save the Children's Nicole Clemente and CTV expert Janet Tonner of Moore explain how CTV works, how you can get started, and offer some real-world examples.
view -
We Can’t Wait: How an App Can Build a Movement
Event Soundbites August 9, 2022Its restroom access app has bolstered both the mission and fundraising goals of the Crohn's & Colitis Foundation.
view -
We Can’t Wait: How an App Can Build a Movement
Conference Session Videos August 9, 2022In this video about the “We Can’t Wait” restroom locator app, the Crohn’s & Colitis Foundation shared how it tackled some of the challenges that arose during app development, how it leveraged key partnerships, and the overall app marketing strategy.
view -
What Can Nonprofits Learn from Commercial Brands
Event Soundbites August 9, 2022Having clear marketing objectives and a master brand strategy are key learnings nonprofits should take from commercial brands.
view -
What Can Nonprofits Learn from Commercial Brands
Conference Session Videos August 9, 2022In this video, marketing leaders from the YMCA, the USO, and fundraising platform Omaze discussed successful strategies for advancing an organization’s mission borrowed from the world of for-profit companies.
view -
Acquiring a New Kind of Donor for Future-Proof Fundraising
Event Soundbites August 8, 2022To build a younger, more diverse donor base in an uncertain economy, fundraising marketers need to think outside the box.
view -
Acquiring a New Kind of Donor for Future-Proof Fundraising
Conference Session Videos August 8, 2022In this video, Wiland, Clean Air Task Force, and The Nature Conservancy shared how they acquired younger, more diverse donors that emerged during the pandemic.
view -
Finding Stability in Uncertain Times
Event Soundbites August 8, 2022Digital is driving growth in sustainer revenue.
view