Event Video
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More Than Just a Content Buy — How Brands Can Get More from Their Sponsorships
Conference Session Videos May 13, 2022In this video, Amica shared how it embraced the Roku Channel to better reach its consumers.
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The Art (and Science) of Advertising and Audience in the Age of Converged TV
Conference Session Videos May 13, 2022In this video, Innovid's Ahed Jendza and Cadillac's Marcie M. Pérez discussed how brands are leveraging data and technology to get a unified view of advertising and audiences.
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The Convergence of TV, OTT, and Digital Video: Five Factors Disrupting the Media Buying Landscape
Conference Session Videos May 13, 2022In this video, Morgan Jessup, VP of advanced strategy and activation at telecom provider Spectrum, explored the five key factors contributing to media disruption and provided actionable insights that can help brands evolve and future-proof their marketing strategies.
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TV and Video Through a Generational Lens
Conference Session Videos May 13, 2022In this video, Vevo presented research from its recent "The State of Video Consumption" report, conducted in conjunction with Publicis Media, comparing the video and TV viewership habits and preferences of Gen X, millennials, and Gen Z.
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Data-Driven Success in an Environment of Rapid Consumer Behavior Change
Conference Session Videos May 12, 2022In this video, Oracle shares insights on emerging consumer expectations and explores opportunities to evolve data-driven strategies to fuel personalized marketing strategies.
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Driving Purpose as a Core Business Strategy
Conference Session Videos May 12, 2022In this video, Deloitte shared findings from a survey of C-suite leaders on the challenges and opportunities they face related to purpose.
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How Mailchimp Activates Purpose Across Communities
Conference Session Videos May 12, 2022In this video, Mailchimp and agency partner Kin showcased some purpose-led initiatives that the two organizations have worked on together.
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OREO Showcases Long-Time Allyship
Conference Session Videos May 12, 2022In this video, OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.
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Scaling Business through Data Driven Relationship Deepening
Conference Session Videos May 12, 2022In this video, Ally Financial shared how the company uses behavioral data and relationship building to individualize the customer journey and cross-sell customers additional services.
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Winning the War for Talent Through Purpose
Conference Session Videos May 12, 2022In this video, Google discussed how to integrate purpose with the everyday work lives of employees.
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Marketing Sustainability in a High Inflation Economy
Webinar Rewinds May 11, 2022In this webinar, R3's Greg Paull reviewed the challenges of marketing sustainability and highlighted best practices in measuring the effectiveness and role of specialist partners.
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A Day in the Life of Marketing Procurement
Conference Session Videos May 4, 2022In this video, a panel of experienced procurement professionals provided an overview of the challenges they face and the skills necessary to thrive in the face of those challenges.
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CMO Career Path: The AAPI Executive
Webinar Rewinds May 4, 2022To kick off Asian Heritage Month in May, four Asian American Pacific Islander (AAPI) marketing executives shared their career journeys. In this webinar, hear the stories of how these executives rose to a high level marketing role and what unique professional and personal challenges they faced.
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Growth IQ: Getting on the Path to Growth
Webinar Rewinds May 4, 2022In this webinar, author and global growth evangelist at Salesforce, Tiffani Bova, shared her insights and advice on how the full customer experience process is being altered by today’s buyer expectations and what that means to sales and marketing functions.
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Harness the Power of Music and Sonic Branding to Drive Business Growth and Optimize Spend
Conference Session Videos May 4, 2022Compounded by fragmentation, complexity, and how nuanced the music rights landscape can be, it has become increasingly critical for advertisers to gain visibility into music spend, how it is managed, and where they can create efficiencies.
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Keys to CFO and CMO Collaboration
Conference Session Videos May 4, 2022Marketing is one of the largest and most complex spend categories, and marketers are under increased pressure to manage their budgets and show concrete returns. In this video, learn why risks associated with marketing spend are growing in type, size, and frequency.
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Overview of the 2022 ANA Advertising Financial Management Conference
Conference Highlights May 4, 2022In this two-minute video, get an overview of the 2022 ANA Advertising Financial Management Conference.
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Procurement: The Good, the Bad, and the Ugly (2022)
Conference Session Videos May 4, 2022In 2010, the ANA took the pulse of the industry on the state of marketing procurement to measure perceptions among professionals in three functional areas: procurement, marketing, and agencies. In this video, get an update on this work that reveals what has changed in 2022 … and what has not.
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Simplifying the Search Process
Conference Session Videos May 4, 2022To identify and address how the industry can enhance the agency search process, the ANA and the 4A’s released a survey for clients and agencies to identify misalignments. In this video, they shared key takeaways from the survey and best practices to simplify the RFx process.
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50 Years on the Frontlines of Agency Compensation and What’s New in 2022
Conference Session Videos May 3, 2022In this video, get an overview of the major agency compensation trends, projections for the coming years, and lessons learned along the way with best practice considerations for both marketers and agencies.
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