Event Video
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Playing the Long Game: Building Relationships in Times of Uncertainty
Webinar Rewinds June 22, 2020In this webinar, speakers discussed why a focus on customer relationships is more important than ever and how you can deliver email that helps your customers – not just now, but in the future to come.
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PwC: Leveraging Your COVID-19 Strategy to Strengthen Your Marketing Agility and Performance
Webinar Rewinds June 22, 2020In this webinar, PwC discussed concrete ways to contemporize marketing function in response to COVID-19.
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Send Great Email: How to Truly Communicate, Captivate and Connect with Every Subscriber
Conference Session Videos June 22, 2020In this video, we'll take a deep dive into several key areas that will increase your email marketing effectiveness.
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Seven Strategies from Brands Leading the Conversation on Twitter
Webinar Rewinds June 22, 2020Written against the backdrop of COVID-19, and with the goal of empowering more brands to find their voice, Twitter is introducing the Conversation Playbook - seven strategies that leading companies are using to cultivate their brands through conversation on Twitter.
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The State of Email Marketing: Valuable Lessons Learned During These Chaotic Times
Conference Session Videos June 22, 2020In this video, Oracle and Wildbit shared best practices for pivoting email campaigns in response to a crisis.
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Building the Cruise Brand Purposefully
Conference Session Videos June 18, 2020In this video, learn how Cruise codified its brand purpose and identity system as it works toward a future that is all electric, self-driven, and shared.
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How BD Innovates on Purpose to Change the World
Conference Session Videos June 18, 2020In this video, learn how BD, named to Fortune's Change the World list three times since 2015, has evolved and activated its purpose over 120 years, driving innovation and creating shared value.
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How Brita Activates a Purpose-Driven Brand
Conference Session Videos June 18, 2020In this video, learn about Brita’s journey to becoming a purpose-driven brand and the complexities of activating a powerful, ambitious brand purpose in challenging times like these.
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The Reimaging of BraunAbility's Purpose
Conference Session Videos June 18, 2020In this video, BraunAbility will explain how it has reimagined its purpose through the lens of its customers and employees.
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What Drives Purpose and the Behavioral Impact
Conference Session Videos June 18, 2020In this video, inspired by unique data and insights from the 2020 Global RepTrak study based on more than 250,000 individual ratings, this session will explore what it takes for companies to effectively differentiate on purpose.
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An Overview of the Latest Proposed CCPA Regulations
Webinar Rewinds June 17, 2020Michael Signorelli of Venable LLP examined the regulations proposed in the CCPA and highlighted how they will affect you and your company.
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Progressive Insurance’s In-House Approach to Influencer Marketing
Webinar Rewinds June 17, 2020In this webinar, Progressive Insurance explored the meteoric rise of influencer marketing.
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Getting (S')more Out of Your Seasonal Experimental Campaign
Conference Session Videos June 16, 2020In this video, speakers will provide tips on how to launch a successful seasonal experiential campaign on a national scale and ways to engage multiple consumers simultaneously through a shared experience.
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How Black Forest Gummy Bears Partnered with Social Influencers for Social Good
Conference Session Videos June 16, 2020In this video, Candy brand Black Forest demonstrated its commitment to reforestation through a 360-degree campaign that leveraged social media, influencer marketing, and user-generated content.
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Navigating Changing Consumer Behavior during COVID-19
Webinar Rewinds June 16, 2020In this webinar, data, insights, and consulting leader Kantar examined how consumers and brands have been transformed by COVID-19 and provided guidance for how brands can emerge stronger in the years ahead.
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Panera Bread's Pandemic Pivot and the Entrepreneurial Spirit Behind It
Conference Session Videos June 16, 2020In this video, learn how Panera Bread rapidly launched two new concepts, Panera Grocery and Panera Curbside, and also formed partnerships with the USDA, with Chef Jose Andres and the World Central Kitchen, and with “Meals for Heroes” enabling food delivery to over 800 hospitals.
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THE NEW RULES OF BRAND ENGAGEMENT
Conference Session Videos June 16, 2020In this video, we’ll break down what this change represents and the new rules of engagement for brands going forward.
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How Brands Using Smart Data Fuel Meaningful Customer Relationships and Trust
Webinar Rewinds June 15, 2020In this webinar Axiom, and Matterkind dive into the importance of trust in the marketing/advertising ecosystem and how using data, inventory, technology, and audience strategy to engage consumers in an authentic way will help those content experiences shine.
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Stop Making Sense: The Art of Inspiring Leadership in Trying Times
Webinar Rewinds June 12, 2020In this webinar, Assembly Media shared "The Six Skills of Inspiration" that can inspire people during these strange and trying times.
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COVID-19 Industry Impact on Production and Content Creation: What’s Next?
Webinar Rewinds June 10, 2020In this webinar, APR will shared its aggregated global analysis on the impact of COVID-19 in production and discussed strategic considerations as you resume your productions including:
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