Event Video

Customer-Centric Marketing in the Era of Privacy, Regulation, Walled Gardens, and Disappearing Cookies
Conference Session Videos March 2, 2020
In this video, Dr. Michael Cohen, Chief Data and Technology Officer at Marketing Evolution, discussed how marketers can respond to regulatory changes by continuing to deliver customer-centric marketing using technology available today, while remaining privacy compliant.
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Email Creative and Design 101
Webinar Rewinds March 2, 2020
Using real-life examples of beautiful and effective email campaigns, two award-winning email design experts shared their insights on to design the perfect email message that displays beautifully on mobile, desktop, PC, or Mac.
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How Marketing Data and Technology Can Improve Patient Experience In Health Care
Conference Session Videos March 2, 2020
In this video, a panel of industry experts discussed the role that marketing data and technology play in improving access and experience across the modern health care ecosystem.
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Keeping the Customer at the Center of Your Data Strategy
Conference Session Videos March 2, 2020
In this video, Steve Monteith with the United States Postal Service provided insights about bridging offline to online data, addressing the data barriers that prevent organizations from using data to fuel real-time decision-making to improve efficiencies, drive innovation, and enhance the customer experience.
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Leverage Brand Growth through Digital Disruption, Talent, Customer Obsession, and Corporate Citizenship
Webinar Rewinds February 26, 2020
In this webinar, Joseph Jaffe outlined the key pillars of digital disruption, talent resurrection, customer obsession, and corporate citizenship, upon which a successful start-up or corporation can stand and ultimately build a foundation for future growth.
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Do This, Not That! Email and Emerging Media Techniques
Webinar Rewinds February 25, 2020
In this webinar, explore the top email marketing tactics that hold long-term value and drive results.
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Three Reasons Why Email Automation Will Increase Your Sales
Webinar Rewinds February 24, 2020
In this webinar, learn two of the most effective email remarketing campaigns for increasing conversions and repeat purchases.
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17 Tips for Nonprofits
Conference Session Videos February 21, 2020
In this video, a panel of experts offered advice to nonprofits on topics such as fundraising during a political campaign and optimizing email outreach.
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2020 Mark of Distinction
Conference Highlights February 21, 2020
Nonprofit fundraisers should stress how monthly donors will benefit as opposed to focusing on the upside for the organization.
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2020 Mark of Distinction
Conference Session Videos February 21, 2020
In this video, get highlights from all 31 presentations and speeches at the 2020 ANA DC Nonprofit Conference along with the very best ideas from the conference in one fun, fast-paced, "best of" session.
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Brand Storytelling
Conference Highlights February 21, 2020
To attract donors in a competitive marketplace, nonprofits have to build brand positions with effective storytelling.
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Brand Storytelling
Conference Session Videos February 21, 2020
In this video, Kaiser Permanente described an approach to defining one’s brand and appealing to one’s tribes that capitalized on ideas borrowed from Storytelling: Branding in Practice and from the psychologist Carl Jung.
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Lessons from the ALS Ice Bucket Challenge
Conference Highlights February 21, 2020
Disruption, storytelling, and the power of hope propelled the fundraising success of the ALS Ice Bucket Challenge.
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Lessons from the ALS Ice Bucket Challenge
Conference Session Videos February 21, 2020
In this video, a representative of the team behind the ALS Ice Bucket Challenge explained how the organization capitalized on social media to spread its message and shared other tips with fellow nonprofits.
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Overview of the 2020 ANA DC Nonprofit Conference
Conference Highlights February 21, 2020
In this video, get a two-minute overview of the 2020 ANA DC Nonprofit Conference.
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Ten Emails You Need to Send in 2020
Conference Session Videos February 21, 2020
In this video, learn about ten specific email strategies to add sophistication to email marketing — showing you ten emails you need to send this year to modernize your approach to this communication channel.
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2020 ANA DC Nonprofit Conference — Opening Remarks
Conference Session Videos February 20, 2020
ANA CEO Bob Liodice delivered the opening remarks of the 2020 ANA DC Nonprofit Conference.
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Beyond the Basics of Mid-Level Fundraising
Conference Highlights February 20, 2020
New targeting technologies and business models are driving growth in mid-level fundraising.
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Beyond the Basics of Mid-Level Fundraising
Conference Session Videos February 20, 2020
In this video, Doctors Without Borders shared ways it successfully optimized its approach to reaching and engaging mid-level donors.
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Facebook Fundraisers: The Key to Unlocking Donor Generosity
Conference Session Videos February 20, 2020
In this video, speakers from M+R, the American Cancer Society, and Share Our Strength explained how nonprofit organizations benefit from using Facebook for fundraising purposes.
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