Event Video
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Health Equity — Why It Matters
Conference Highlights February 20, 2020To be a force for health equity, the American Heart Association is investing in community nonprofits through its social impact fund.
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Health Equity — Why It Matters
Conference Session Videos February 20, 2020In this video, Gerald E. Johnson of the American Heart Association spoke about how his organization is extending into new nonprofit ventures to deliver equitable health care and wellness solutions on a global level.
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The Latest Privacy Challenges and Issues to Look Out For
Conference Highlights February 20, 2020As users of data for good, nonprofits can be important advocates for reasonable privacy legislation.
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The Latest Privacy Challenges and Issues to Look Out For
Conference Session Videos February 20, 2020In this video, experts discussed the newest privacy legislation threatening nonprofit organizations, from potentially limiting donor data sources to adding new compliance burdens, and the ANA’s actions to develop sound privacy policy at the federal level.
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Tips for Merging and Purging
Conference Session Videos February 20, 2020In this video, a panel of experts advised nonprofits on how to improve the merge/purge processes that they apply to their mailing lists.
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What Do All These Indices Tell Us?
Conference Session Videos February 20, 2020In this video, Carol Rhine, senior principal analyst at Blackbaud Target Analytics, explained the methodologies behind fundraising indices Giving USA, the Blackbaud Index, the Fundraising Effectiveness Project, and Nonprofits Source.
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Canary in the Coal Mine: Fixes for New Donor Acquisition
Conference Highlights February 19, 2020Nonprofits are addressing declining new donor acquisitions by reevaluating channel and list strategies.
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Canary in the Coal Mine: Fixes for New Donor Acquisition
Conference Session Videos February 19, 2020New donor acquisitions have been on the decline for the past two years across most of the nonprofit sector. In this video, learn about several approaches to strengthening acquisition efforts and addressing declines in acquisition numbers.
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How to Navigate the Complexities of Fundraising
Conference Session Videos February 19, 2020In this video, learn why nonprofits can still thrive if they adopt a new mindset even while fundraising is more challenging than ever.
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Lock It Down! Get Sustainers Committed for the Long Haul
Conference Highlights February 19, 2020A balanced mix of channels is needed to gain and retain sustainers during moments and non-moments.
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Lock it Down! Get Sustainers Committed for the Long Haul
Conference Session Videos February 19, 2020Keeping sustainers engaged is critical to the revenue growth of nonprofit organizations. The ACLU and Diabetes Canada have a toolbox of techniques and best practices that other nonprofits can replicate to drive donations and inspire their donor base.
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Skip Direct to Consumer. Go Direct to Value.
Webinar Rewinds February 19, 2020To compete with startup DTCs, brands must look beyond the idea that DTC is a new channel to focus on the broader restructuring of consumer relationships that Forrester calls direct-to-value (DTV).
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The State of Content Marketing in 2020 — Content as a Business Strategy
Webinar Rewinds February 12, 2020In this webinar, The Content Advisory went through new research on Content Marketing, explored the business model of content, and discussed how to develop the optimal business purpose and focus for a truly measurable content strategy.
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Mastercard: Latest Consumer Trends, the Future of Marketing, and Evolution of the Brand
Webinar Rewinds February 5, 2020Mastercard' Cheryl Guerin shared an outlook on the latest consumer behaviors, desires/aspirations, and key trends, discussed the impact of an increasingly connected world on marketing, and shared how Mastercard is evolving its iconic brand and Priceless as a platform.
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Using Thought Leadership to Influence Buyers and Drive Purchasing Behaviors
Webinar Rewinds February 5, 2020In this webinar, the presenters covered the results of a LinkedIn/Edelman Thought Leadership Report and explored the strategies and tactics companies can implement to bolster their approach to thought leadership and product content that reaches the right audiences and generates commercial results.
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The Privacy for America Framework for Federal Privacy Legislation
Webinar Rewinds February 4, 2020In this webinar, learn why the ANA has been leading the effort to pass a federal law that will protect consumers nationwide while preserving the responsible use of data.
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Proving That Outcome-Based Results Drive Business
Webinar Rewinds January 30, 2020In this webinar, Erica Barnes, Precision + Performance Specialist at A+E Networks, shared a brief overview of the process by which we measure campaigns, then revealed recent results from completed campaigns that have helped marketers grow their business and keep up with marketplace demands.
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eMarketer’s Geoff Ramsey Presents: 6 Big Trends that will Shape Marketing in 2020
Webinar Rewinds January 29, 2020Prepare for upcoming trends, and get ahead of the curve, by listening to eMarketer’s co-founder and Chief Evangelist Geoff Ramsey as he explains what’s happening as we begin 2020, points to where things are headed over the course of the year, and provides a clear roadmap for how to respond.
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Privacy Consent Management: Understanding Marketing’s Role in Privacy Compliance
Webinar Rewinds January 28, 2020In this webinar, learn about the privacy and consent management landscape and the drivers affecting its evolution.
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An Insider’s Guide to the ANA Nonprofit Conference in Washington, D.C.
Webinar Rewinds January 24, 2020In this webinar, experts in the nonprofit field shared valuable information on how to get the most out of the upcoming ANA Nonprofit Conference in Washington, D.C.
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