Event Video
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Price Gouging Regulation and Enforcement in the COVID-19 Era
Conference Session Videos June 9, 2020This webinar explores the current state of affairs in price gouging regulation and enforcement and the implications for businesses, providing practical tips on risk management and pricing strategies. Presenting from Venable LLP will be The Honorable Mark Pryor, Partner, Melissa Landau Steinman, Partner and Kate Patton, Associate.
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Pearle Vision: The Art and Science of Effective Brand Positioning During COVID-19
Webinar Rewinds June 8, 2020Doug Zarkin, VP and CMO at Pearle Vision, shared his perspective on brand positioning and how to use its power to drive sustained brand growth in the midst of the COVID-19 pandemic.
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2020 ANA REGGIE Award Winning Campaign: Chosen: The Power to Choose in a Child's Hands
Conference Session Videos June 5, 2020In this video, watch World Vision introduce Chosen® — a new invitation to child sponsorship.
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2020 ANA REGGIE AWARD WINNING CAMPAIGN: LAUGH TRACKER
Conference Session Videos June 5, 2020In this video, we invented a wearable device that could scientifically measure fun and put it on hundreds of kids at attractions all across the state.
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2020 ANA REGGIE Award Winning Campaign: The Whopper Detour
Conference Session Videos June 5, 2020In this video, learn how Burger King’s Whopper Detour turned customers into co-conspirators in trolling their rival–using the power of their app, mobile and creativity to alter history.
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2020 ANA Reggie Award Winning Campaign: Wine & Cheez-It - The Perfect Match
Conference Session Videos June 5, 2020In this video, we deployed an earned-centric program built on the insight that nothing pairs better with cheese than wine.
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Six Ways to Redesign Scope of Work Programs in Uncertain Times
Webinar Rewinds June 5, 2020In this webinar, Decideware shared top recommendations to help shape a successful approach to scope of work programs between advertisers and agencies.
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YOU HAD ME AT GOOD BUY: CONSUMERS IN A DISTRACTED AGE
Conference Session Videos June 5, 2020In this video, Sinead Norenius-Raniere answers these questions with three key recommendations that will enable marketing campaigns to perform — moving beyond awareness and toward action — as consumers and the world around us evolves.
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How Gen Z Will Save Us and Their Impact on Business
Webinar Rewinds June 3, 2020In this webinar, Moxie outlined what makes gen Z distinct, what approaches are best suited for reaching this uniquely-poised audience, and what impact they will have on your business.
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Putting the B2B Customer Front and Center: A Holistic Approach
Webinar Rewinds June 3, 2020In this webinar, Merkle, B2B International, and guest speaker from Forrester dove deeper into these survey findings and discussed ‘never before’ solutions required for today’s agencies to meet the evolving demands of the booming B2B marketplace.
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Next Generation of TV (OTT, Advanced TV) - Critical Components Impacting Cross-Media Measurement
Webinar Rewinds June 2, 2020The MRC described its standards and guidance on OTT and advanced television measurement practices and provided critical insights for what to seek among measurement partners (for example Nielsen, Samba, Alfonso, Innovid, and Google).
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Drive Brand Growth Using Messaging Supporting Multicultural and Inclusive Communities
Webinar Rewinds June 1, 2020In this webinar, AIMM senior leaders and board members shared their journeys to shore up brand partnerships and take stances against xenophobia, racism, and hate targeting Asians, Blacks, Hispanics and LGBTQ segments, which have escalated during the COVID pandemic.
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Marketing’s Vital Role in Tackling the COVID-19 Pandemic
Webinar Rewinds May 29, 2020In this webinar, MASB highlighted the research-supported five essential areas of action marketers can take to support consumers during this anxious time and – as quickly as possible – foster an economic recovery afterward.
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Feeding Kids During a Pandemic
Conference Session Videos May 28, 2020IN this video, see how responding to this urgent moment, the agency had to not only produce more content more quickly than ever before, but also had to adapt to the rapidly-changing landscape.
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Oxygen for Growth: The Art of Doing More with Less with your Marketing Budget
Webinar Rewinds May 28, 2020In this webinar, BCG shares ways to redeploy ad spend and accelerate growth in these challenging times.
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Post Pandemic Predictions: "New Normal" Opportunities for In-House Agencies
Conference Session Videos May 28, 2020In this video, Maureen Boyle, senior director creative services & events for Nordstrom Trunk Club, will cover five "new normal" opportunities for in-house agencies as we look to brighter days ahead.
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SUPPORTING A REAL ESTATE NETWORK AT HOME
Conference Session Videos May 28, 2020In this video, at just more than a year old, the in-house agency had to quickly pivot to support their realtor network.
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THE IMPACT OF COVID-19 ON CREATIVE, MARKETING, AND DIGITAL TEAMS
Conference Session Videos May 28, 2020In this video, we’ll cover major topics like the pivot to support a new/revised marketing and communications landscape for their companies, the impact of remote work on team performance and culture, how teams are maintaining a strong culture and forging tighter bonds with internal stakeholders, and evaluating operations (processes, tools, performance metrics, etc.) to support a new world of adaptability and remote work.
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OREO: Living Our Purpose to Playfully Connect to Fans
Webinar Rewinds May 27, 2020In this webinar, Oreo explained how its brand has not only stayed relevant across generations and cultures, but has also found a deeper emotional connection to its fans by living its purpose.
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