Event Video
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Bringing Transparency to the Programmatic Supply Chain
Conference Session Videos March 4, 2020In this video, Joe Zawadzki, founder of and CEO at the DSP MediaMath, led a conversation focused on how to fix the broken digital media supply chain.
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Future of Commerce — The Emergence of a New Marketing Medium Powered by AR, 5G, and AI
Webinar Rewinds March 4, 2020The 3rd Space is a new advertising and marketing medium powered by AR, 5G, and AI which will soon transform how we shop. This webinar explored this new medium, what it means for marketers, and how you can prepare your brand to be successful.
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New Agency Models for Integrating MarTech in an Increasingly Complex Data Privacy Environment
Conference Highlights March 4, 2020Major changes in AdTech will be necessitated by the elimination of third-party cookies.
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New Agency Models for Integrating MarTech in an Increasingly Complex Data Privacy Environment
Conference Session Videos March 4, 2020In this video, Hearts & Science's Megan Pagliuca discussed how the company's division dubbed Hearts & Science MarTech Integrator Group is working with their clients to help manage an increasingly complex data and technology environment.
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Overview of the 2020 ANA Masters of Data and Technology
Conference Highlights March 4, 2020In this video, get a two-minute overview of the 2020 ANA Masters of Data and Technology Conference.
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This Company Fueled Brand Growth Through TV
Conference Session Videos March 4, 2020In this video, Experian and Simulmedia discussed how a digital approach to TV is helping to power the Experian brand and how others can make better decisions about their own media strategies.
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What B2B Marketers Need to Know about Achieving Intentional Inclusivity in Email Design
Webinar Rewinds March 4, 2020It’s important for B2B marketers to understand how to create accessible emails for their buyers and all the steps that come into play. In this webinar, explore how B2B brands can engage and build relationships with buyers that access the content in a different way.
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2020 ANA Masters of Data and Technology — Opening Remarks
Conference Session Videos March 3, 2020ANA CEO Bob Liodice delivered the opening remarks at the 2020 ANA Masters of Data and Technology Conference.
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Data Privacy: The Search for a National Solution
Conference Session Videos March 3, 2020In this video, Stu Ingis, partner and chairman at Venable, provided a brief snapshot of the current privacy situation and led a panel that brought a marketer, legislator, and data provider to the table to discuss the latest developments in trust, privacy, and transparency.
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Demystifying the Growing and Complex Marketing Technology Ecosystem
Conference Highlights March 3, 2020Marketing technology and operations should be guided by intuition and empathy with customers.
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Demystifying the Growing and Complex Marketing Technology Ecosystem
Conference Session Videos March 3, 2020In this video, Scott Brinker of HubSpot and ChiefMarTech.com provided clarity on the complex landscape of marketing technology solutions.
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Getting Closer to the Consumer Through Advanced Insights and Analytics
Conference Highlights March 3, 2020P&G’s philosophy that data is human is driving its constructive disruption approach to brand-building.
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Marketers, Technology, and a Changing Business Landscape
Conference Highlights March 3, 2020The building blocks for marketing transformation include real-time data democratization, agile cultures, and reskilling teams.
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Marketers, Technology, and a Changing Business Landscape
Conference Session Videos March 3, 2020In this video, IBM explored some of the ways that marketers and organizations are adapting to new business frontiers.
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Taking Back Control of Consumer Data
Conference Highlights March 3, 2020Delivering brand performance should always be a primary objective of marketers’ data and technology strategies.
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Taking Back Control of Consumer Data
Conference Session Videos March 3, 2020In this video, learn how marketers can take back control of consumer data and use it more effectively.
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The Delivery Disruption — How McDonald's Is Embracing the Growth of Online Food Delivery
Conference Highlights March 3, 2020Before investing in MarTech, know what the end benefit is for consumers.
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The Union of SiriusXM and Pandora
Conference Highlights March 3, 2020Consistent accountability standards throughout an organization are critical to driving growth.
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The Union of SiriusXM and Pandora
Conference Session Videos March 3, 2020In this video, Denise Karkos, CMO at SiriusXM + Pandora, shared what it takes to build a solid analytics foundation within an organization that elevates accountability in marketing performance and drives a competitive advantage.
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Customer-Centric Marketing in the Era of Privacy, Regulation, Walled Gardens, and Disappearing Cookies
Conference Highlights March 2, 2020In an age of privacy concerns, consumer-centric measurement continues to be important in delivering marketing insights.
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