Event Video
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HOW ENTERTAINMENT DELIVERS MEMORIES
Conference Session Videos June 24, 2020In this video, learn how national brand partners have activated on the local level at the parks to bring relevancy and brand impact to their programs.
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LASSOING THE S'MORES OPPORTUNITY AT HEB
Conference Session Videos June 24, 2020In this video, join for an overview of the 2020 REGGIE Award-winning “How Texas Does S’mores” program and learn how Hershey not only reinvigorated the occasion, but found growth.
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ONE STOP FOR LOCAL MARKETING KEEPS BRANDS GOING
Conference Session Videos June 24, 2020In this video, hear how a one stop option for marketing materials, execution, and co-op for Bobcat's product lines streamlines the dealer experience, increases engagement with the dealers and ensures success for the brand.
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THE FAMILY PARADOX: WHERE HAVE ALL THE FAMILIES GONE?
Conference Session Videos June 24, 2020In this video we'll explore how putting family first will reveal where to reach this coveted audience.
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B2B Shopping Cart Recovery – How to Retarget Your Loyal Customers Without Annoying Them
Conference Session Videos June 23, 2020In this video, Ferguson Enterprises, the largest wholesale plumbing distributor in the U.S., did exactly that by creating a customized campaign with personalized content that resonated with its customer base and was able to bring high revenue results.
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How RevZilla Ditched Batch-And-Blast to Focus On Customer Lifecycle
Conference Session Videos June 23, 2020In this video, RevZilla will detail how triggered email has grown to now account for 40 percent of total email revenue and how to augment your program with advanced behavioral and personalized triggered messaging.
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Opening Keynote: Building Brand Purpose: How Inclusion & Happiness Are Good for Business
Conference Session Videos June 23, 2020In this video, Co-Founders of John's Crazy Socks and father-son dynamic-duo, Mark and John Lee Cronin, will take you on a journey of how they built a multi-million dollar business while spreading happiness and shattering stereotypes about people with differing abilities.
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The Value of a Brand Safety Officer
Webinar Rewinds June 23, 2020Christine Desrosiers, Brand Safety Officer in Residence and Neal Thurman, Co-founder, discussed the origins of BSI and how it benefits the digital advertising ecosystem.
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Top 5 Countdown: Biggest Policy Challenges for Email Marketers
Conference Session Videos June 23, 2020We hope you watch, review and share with those in your organization that can take action and need to know. EEC strives to provide a responsible balance between privacy rights of individuals and responsive email marketing brands and agencies. Policy challenges loom that you need to be aware of - join us!
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Transactional Emails: From “Not So Hot” to “Super Sexy”
Conference Session Videos June 23, 2020This video shares practical best practices and real-life examples of transactional email success (and failures).
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Are Your Emails Ready to be Amped Up?
Conference Session Videos June 22, 2020In this video, we will explore use cases and examples, how to get started, considerations, and best practices.
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Data Privacy vs. Customer Experience: Can Marketers Find the Right Balance?
Conference Session Videos June 22, 2020This video, discusses what marketers are doing to strike the right balance between rising consumer expectations when it comes to relevance and personalization while also being good stewards of their personal information.
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Email Marketing Innovation: How to Level Up and Stand Out
Conference Session Videos June 22, 2020In this video, Marketo shared its unique approach to segmenting audiences to deliver valuable content to the right people in real-time.
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How Herschend Family Entertainment Engages Subscribers Through Email
Conference Session Videos June 22, 2020In this video, Herschend Family Entertainment shared best practices on developing compelling emails and how to segment subscribers to deliver the most relevant content.
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Insights on Shifting Viewing Behavior and Show Discovery
Webinar Rewinds June 22, 2020Xandr shared new insights on what viewers are watching now, while addressing the shifts in viewing behavior, including bingeing and on-demand viewing, that have emerged over the last few months.
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Maslow’s Hierarchy of Needs: Email Edition, The State of Email Marketing
Conference Session Videos June 22, 2020In this video, Home Depot and SparkPost shared how email marketers can apply Maslow’s Hierarchy of Needs to meet the needs of consumers in these unprecedented times.
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