Event Video
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Taking Purposeful Brand Actions During COVID-19
Webinar Rewinds April 6, 2020In this webinar, Jeff Fromm and Jason Parks with Barkley walked through new strategic frameworks and best practices used by purposeful brands to navigate uncertain times.
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Advertising and Media Will Help Lead Us Through This; Trust and Transparency Will Be Key
Webinar Rewinds April 2, 2020America needs strong, trusted brands now more than ever. Simulmedia CEO Dave Morgan discussed the actions that advertising and media can take to lead through the COVID-19 crisis to maximize trust and transparency for all.
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Internal vs. External Agencies: Bridging the Divide
Webinar Rewinds April 1, 2020As interest in internal agencies continues to rise, many marketers are wondering where to begin. The truth is, most brands have needs that require both an internal and external agency. The challenge is bridging the divide.
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COVID-19 Legal Impact on Brand Advertising and Marketing
Webinar Rewinds March 31, 2020Douglas Wood and Keri Bruce, partners at Reed Smith LLP, the ANA's General Counsel, presented a webinar on the legal impact the COVID-19 pandemic has on the advertising and marketing plans of brands.
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Crisis Communication Strategy
Webinar Rewinds March 30, 2020This webinar was designed to provide insight on actions B2B companies should be considering as they work through their crisis operations and communications amid the COVID-19 crisis.
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Insights from “The Most Quoted Man in Advertising”
Webinar Rewinds March 30, 2020In this webinar, Brian Wieser from GroupM focused on lessons learned from China and other countries for how the coronavirus crisis may play out in the United States, how marketers can prepare for what’s next, and how agencies can support their efforts.
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Email Marketing During Trying Times
Webinar Rewinds March 27, 2020Marketing in a time of crisis is tricky; how can you make sure your messages enhance your brand reputation, rather than tarnish it? In this webinar learn about some simple and the not-so-simple scenarios.
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Issues to Watch for in Washington and the States
Webinar Rewinds March 27, 2020Even as the country faces a pandemic, there are still key government relations issues impacting the industry. In this webinar, ANA's Dan Jaffe discussed digital advertising taxes, privacy and data security, and an FTC review of guidelines for influencer marketing.
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eMarketer Big Picture View: Where TV and OTT/Streaming Worlds Collide
Webinar Rewinds March 26, 2020In this data-infused webinar, eMarketer co-founder Geoff Ramsey painted a vivid picture of how the worlds of traditional TV, movie distribution, and video streaming will collide over the next 12 to 18 months.
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How to Optimize Your Agency Relationship vs. an Agency Review
Webinar Rewinds March 25, 2020In this webinar, learn how to address the challenges and opportunities pertaining to your agency relationship. Hear how Flock has helped some of the leading brands in the world and their agencies "Get Fit."
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Strategies for Marketing During Coronavirus
Webinar Rewinds March 24, 2020This webinar provided practical tips on how to conduct your marketing during the COVID-19 phenomenon and best practices from both the B2B and B2C sectors.
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ANA's Best of Media Leadership
Conference Highlights March 23, 2020ANA CEO Bob Liodice joins Marc Pritchard, chief brand officer at Procter & Gamble, Charlie Chappell, head of integrated media and communications planning at The Hershey Co., and many more in these highlights from previous ANA Media Conference sessions.
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COVID-19 and Your Brand: Are You Ready to Manage a PR Crisis?
Webinar Rewinds March 23, 2020In this webinar, ANA along with Demand Metric shared resources to help brands quickly build a strong PR Crisis Communications plan for COVID-19.
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Payment Terms: Current Practices for Marketing Services
Webinar Rewinds March 23, 2020In this webinar, learn about the results of an ANA survey which was initiated to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend.
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Strategies for Marketing During Coronavirus
Webinar Rewinds March 20, 2020In this webinar, brought to you by the ANA Marketing Training & Development Center, get practical tips on how to conduct your marketing during the COVID-19 phenomenon.
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AIMM’s New Metric (CIIM™) Measures Culture’s Impact in Brand Advertising and Programming
Webinar Rewinds March 19, 2020In this webinar, learn about the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) CIIM™ metric, a measure that empirically connects cultural relevance in brand creative to sales lift.
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La-Z-Boy: Using Technology to Drive In-Store Sales
Webinar Rewinds March 18, 2020In this webinar, learn about the La-Z-Boy 3D suite, which contains both augmented reality (AR) and virtual reality (VR) experiences that allows customers myriad ways to see La-Z-Boy products and experience their space.
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What You Need to Know About Cookie-Based Marketing to Thrive in a Future Without It
Webinar Rewinds March 12, 2020In this webinar, take a look both behind and ahead of us to understand the impact of data-driven advertising and uncover what is actually happening behind the scenes.
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Ten-Step Guide to Achieving CX Centric Business Goals
Webinar Rewinds March 11, 2020In this webinar, hear from Shiva Mirhosseini, VP, Marketing Technology and Digital Experience at Aetna, who shared insights on the journey from Vision to Strategy to Execution, as well as lessons learned along the way.
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The CCPA Regs: What You Need to Know
Webinar Rewinds March 10, 2020In this webinar, Venable LLP’s Rob Hartwell and Tara Sugiyama Potashnik provided a summary of what advertisers and marketers need to know as we head toward final implementation of the California Consumer Privacy Act (CCPA).
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