Event Video
-
Marketing in Anxious Times: People’s Psychology Is Changing
Webinar Rewinds May 26, 2020In this presentation Behavioral Science identified some of the key shifts taking place in people's motivations and values, and discuss implications for brands in communicating with people in the long-term amid the COVID-19 pandemic.
view -
How Multicultural Marketers are Navigating COVID-19
Conference Session Videos May 22, 2020In this video, ANA's Alliance for Multicultural & Inclusive Marketing (AIMM) shared the results of a survey on how marketers are confronting the challenges of multicultural marketing in the COVID-19 era and how they are planning to rebound in the future.
view -
How Toyota Targets Multicultural Consumers
Conference Session Videos May 22, 2020In this video, Toyota shared its overall multicultural strategy and highlighted specific initiatives for African-American, Asian-American, and Hispanic populations.
view -
Influencer Marketing Essentials – Now and Beyond
Webinar Rewinds May 22, 2020The head of ANA’s influencer marketing practice explained how top brands are maximizing influencer marketing, how brands can navigate its top challenges, what trends are emerging, how to leverage virtual and CGI influencers, and how brands are pivoting their influencer strategies to respond to COVID-19 changes.
view -
R/GA: Perception vs. Impact
Conference Session Videos May 22, 2020In this video, R/GA Global Executive D&I Director, Carl Desir, presented ideas about how agencies can make a true impact, particularly as COVID-19 creates uncertainty around live events.
view -
TD Ameritrade’s Leap Into WeChat: Helping Chinese-American Investors Get Smarter
Conference Session Videos May 22, 2020In this video, TD Ameritrade already having an established presence in Singapore and Hong Kong, TD Ameritrade focused its sights on the domestic Chinese consumer. With a refreshed general market focus of empowered investors, the Chinese diaspora became a logical extension of the strategy.
view -
Leaning Into Tribalism: How Brands and Retailers Are Winning in the New Normal
Webinar Rewinds May 21, 2020This presentation explored the origins of today's often-ugly tribal consumer landscape, how it's affecting the retail market, and how visionary business leaders are turning it into gold.
view -
Don't Market To Gen Z, Engage Them
Webinar Rewinds May 20, 2020This webinar, led by Rutgers University professor Mark Beal, author of Decoding Gen Z and the recently published, Engaging Gen Z, delved into Gen Z's preferred media, the brands that are leading the way in reaching Gen Z, and the critical difference between ineffectively marketing to Gen Z and effectively engaging this all-important cohort.
view -
Recession-proof? Strengthening Your Brand in Turbulent Times
Webinar Rewinds May 19, 2020In this webinar, Analytic Partners discussed how to support decision making and reduce risk by balancing the long- and short-term, leveraging scenario planning and increasing speed to insights.
view -
Can-Do: How Marketers Are Driving the Agenda in Extraordinary Times (Marketing in the COVID-19 Age Series)
Webinar Rewinds May 18, 2020In this webinar, EY’s Toni Clayton-Hine, UL’s Kathy Seegebrecht, and Stein IAS’s Tom Stein discussed the ways in which marketers are going far beyond business-as-usual to deliver deeply meaningful impact for their organizations in these extraordinary times.
view -
Data Sources for Media: A Buyer’s Guide
Webinar Rewinds May 18, 2020This webinar introduced listeners to a brief overview of the data ecosystem, why evaluating data before purchase is important, five criteria to use to evaluate the quality of a dataset, and specific steps to follow when considering purchasing a dataset.
view -
Why Email Hygiene Is Mission-Critical During These Challenging Times
Webinar Rewinds May 15, 2020FreshAddress shared some simple steps to optimize email marketing efforts amid challenging times.
view -
5 Ways Marketers Can Engage Millennial and Gen Z Mothers
Webinar Rewinds May 13, 2020The Mom Complex, shared five ways your brand can win with moms of today and the moms of the next generation.
view -
Brand Building in a Recession
Conference Session Videos May 12, 2020In this video, Giant Spoon VP of Strategy shares data that proves strong brands who marketed and activated consistently through an economic downturn recovered nine times faster.
view -
Kick-Starting The Alcohol-Free Beer Category In USA
Conference Session Videos May 12, 2020In this video, Heineken shared its 2020 REGGIE award winning “Heineken 0.0 – Dry January” campaign and how an iconic brand can reinvent itself while being true to its positioning and values as it opened up a whole new category for consumers.
view -
Potential Pitfalls in Cannabis and CBD Marketing
Webinar Rewinds May 12, 2020This presentation offered a discussion of recent Food and Drug Administration (FDA) and Federal Trade Commission (FTC) enforcement actions, along with state and federal litigation, and provided updates on recent legislation.
view -
Spartan: Creating A Global Community Content Platform
Conference Session Videos May 12, 2020In this video, Spartan, the global leader in extreme wellness and endurance, shared how they recently pivoted from live events to creating daily content that connects and inspires its 10 million strong community.
view -
The Macallan Edition No. 5: Telling the Story Behind the Art & Science of Whiskey
Conference Session Videos May 12, 2020In this video, Sam Leotta, The Macallan Brand Director for the Americas, will share the strategy and results behind this multiple award-nominated campaign.
view -
COVID-19 Marketing Recovery Best Practices: Lessons from Brands in China
Webinar Rewinds May 11, 2020This webinar explored lessons that could be of value to brands in the U.S. regarding COVID-19 recovery — including the characteristics of multinational and local companies in China which are showing signs of early recovery, and how marketing has been integral to maintaining performance and engagement.
view