Event Video

CES 2020: Bringing the Tech and the Trends to Modern Marketers
Webinar Rewinds January 22, 2020
This webinar takes you to the heart of the showroom floor at CES 2020, the world’s largest consumer electronics show, to explore the latest technological advances and what they mean for modern brand leaders.
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Where Is Email Marketing Heading in 2020?
Webinar Rewinds January 17, 2020
In this webinar, industry experts shared their perspectives on where email marketing is heading in 2020.
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Pandora: Six Trends That Will Impact Audio and Marketing in 2020
Webinar Rewinds January 16, 2020
In this webinar, learn more about Pandora's annual advertising report of the evolving audio landscape. The guide contains vision and insights from industry experts in advertising on new and useful trends in audio, creative strategy, and more.
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Increasing Your Return on Influencers: Best Practice and Case Studies from TikTok
Webinar Rewinds January 15, 2020
As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for many brands. In this webinar, learn about best practice and case studies for brands using TikTok.
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The Rise in ADA Accessibility Problems
Webinar Rewinds January 14, 2020
This webinar covered how the Americans with Disabilities Act is impacting businesses that interact with customers online.
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Achieving Intentional Inclusivity in Email Design
Webinar Rewinds January 13, 2020
In this webinar, explore how marketers can engage and build relationships with customers ensuring everyone receives accessible content.
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B2B and Brand Purpose Study: How Does Your Company Stack Up?
Webinar Rewinds January 8, 2020
In this webinar, learn about a first-of-its kind study on the state of B2B purpose to better understand the value and outcomes of purpose on businesses and the industry.
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The Future of Search Marketing: What's Now. What's Next.
Webinar Rewinds January 8, 2020
In this webinar, Dan Golden of Be Found Online presented a variety of case studies and included a playbook to help marketers plan 2020 tactics and position their brands for the next wave of search.
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PwC's Marketing Transformation: More Than Just a New Org Chart
Webinar Rewinds December 11, 2019
In this webinar, learn how PwC took a highly matrixed structure and created a new culture with a new way of working.
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Service Is the New Sales: The Through Line for B2B Growth
Webinar Rewinds December 5, 2019
This webinar explored the value of a service-over-sales mentality, focusing on key pillars and their role in delivering B2B customer experience excellence at scale.
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The Wonderful Company: Fostering a Culture of Continuous Improvement
Webinar Rewinds December 4, 2019
Learn how key principles such as challenging assumptions, embracing dissent, releasing your agenda, and re-thinking your sandbox have reinvigorated the marketing teams and helped grow brands at the Wonderful Company.
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Countdown to CCPA: ANA Guidance for Members
Webinar Rewinds November 25, 2019
The countdown to the California Consumer Privacy Act’s (CCPA) effective date of January 1, 2020 is getting closer with each passing day. ANA and Venable shared newly-released guidance on how ANA members can get ready for CCPA.
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2019 Influencer Marketing Conference — Opening Remarks
Conference Session Videos November 21, 2019
Bill Duggan, Group Executive Vice President at the ANA, delivered the opening remarks at the 2019 Influencer Marketing Conference.
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An Influencer Marketing Case Study from Sallie Mae
Conference Highlights November 21, 2019
Sallie Mae’s partnership with rapper Dee-1 has been driven by alignment and leaving room at the table for a creative influencer.
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An Influencer Marketing Case Study from Sallie Mae
Conference Session Videos November 21, 2019
In this session, Sallie Mae offered a case study drawn from its experiences with influencer marketing.
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Best Practices in Leveraging Consumer Data with New Technologies
Webinar Rewinds November 21, 2019
Every day we hear more news about marketing data. In this webinar, hear from experts who advise marketers on whether they should leverage new capabilities and how best to do so.
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Building to Scale: 2020 Video | The Value of Addressable TV and OTT
Webinar Rewinds November 21, 2019
What is the best way for brands to buy across platforms and devices? This webinar explored the value of Addressable TV and OTT and why buyers need to consider both when purchasing video inventory.
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How Influencer Marketing Actually Works
Conference Session Videos November 21, 2019
In this video, Steve Ellis of Viacom Ad Solutions offered advice to influencer marketers about working with talent and distributing their handiwork.
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How to Build a World-Class Influencer Marketing Program
Conference Highlights November 21, 2019
Best practices for building an influencer program include having a social presence and never stop learning.
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How to Build a World-Class Influencer Marketing Program
Conference Session Videos November 21, 2019
In this video, a business marketing leader outlined the basics of influencer marketing and best practices for executing a successful program.
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