Event Video
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How Volvo Approaches Influencer Marketing
Conference Session Videos November 21, 2019In this video, Volvo shared the tactical components of its influencer marketing strategy.
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How Volvo Drives Influence
Conference Highlights November 21, 2019Comments, shares, saves, and swipe-ups will replace likes and followers as the key metrics for influencer marketing.
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Innovation with Influencers
Conference Highlights November 21, 2019Liquid-Plumr is using influencer-created content to drive its overall advertising efforts.
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Innovation with Influencers
Conference Session Videos November 21, 2019In this video, Liquid-Plumr explained how to work with influencers to create original content that engages consumers.
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Insider Influencer Marketing at Mondelēz International
Conference Highlights November 21, 2019Marketers need to establish clear guidelines for influencers and make sure content is aligned with their consumers’ interests.
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Overview of the 2019 Influencer Marketing Conference
Conference Highlights November 21, 2019In this video, get a two-minute overview of the 2019 Influencer Marketing Conference.
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An Analyst’s Perspective on Influencer Marketing: Pricing, Partnerships, and Platforms
Conference Session Videos November 20, 2019In this video, eMarketer senior analyst Jasmine Enberg explored three key facets of the influencer marketing industry: pricing, partnerships, and platforms.
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Avoiding Legal Pitfalls in Influencer Marketing
Conference Session Videos November 20, 2019In this video, learn about the latest rules governing influencer marketing, recent FTC crackdown cases, and new trends in the regulation and self-regulation of influencer marketing.
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Fraud and the Future of Influencer Marketing
Conference Highlights November 20, 2019To be more strategic about influencer marketing, brands should take a long-term, holistic approach.
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Fraud and the Future of Influencer Marketing
Conference Session Videos November 20, 2019Unilever's Casey DePalma and eMarketer analyst Debra Aho Williamson discussed how brands can navigate the complexities of influencer marketing and the implications for our industry.
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Influencing Travel with Oneika Raymond
Conference Highlights November 20, 2019A leading influencer argues that long-term brand ambassadorships provide better returns for marketers than one-offs.
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Influencing Travel with Oneika Raymond
Conference Session Videos November 20, 2019In this video, Travel influencer Oneika Raymond broke down the process of vetting and selecting brands to work with, the values and decision-making process behind those partnerships, lessons learned, and where she feels the influencer industry is headed.
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Mitigating Influencer Risk
Conference Highlights November 20, 2019Marketers should have diligence strategies to mitigate the risks of using social media influencers.
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Mitigating Influencer Risk
Conference Session Videos November 20, 2019In this video, Kroll, a corporate investigations and risk consulting firm based in New York City, discussed real-world examples to show the range of influencer risks that brands face.
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Not All Influence Is Legit: A Data-First Approach to Influencer Marketing
Conference Session Videos November 20, 2019Fullscreen’s Chris Bower delivered a state-of-the-state on the influencer industry, a walkthrough of how to spot follower fraud, and a tutorial on using a data-first approach to ensure audience integrity.
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Power in Progress: How Gen Z Power Dynamics Shape the Business of Influence
Conference Session Videos November 20, 2019Using insights from the recent Power in Progress research survey, Velocity Cultural Intelligence decoded the why and how power is changing and break down what it means for marketers working with influencers today.
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Unexpected Influencers: Delivering Big for Frito-Lay
Conference Session Videos November 20, 2019Learn how Frito-Lay builds brand advocacy by starting with the audience first, and asking the all-important question: What do our consumers care about, and who are the influencers with whom the audience truly connects, trusts, and admires?
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Creating Competitive Agile Marketing Organizations
Webinar Rewinds November 13, 2019In this webinar, BCG discussed the key success factors for marketing organization transformations, especially in focusing on speed and agility as a competitive advantage.
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#LoveWins: Creating a Viral Moment to Drive the LGBTQ Movement Forward
Conference Highlights November 8, 2019Cause marketing is playing a key role in driving the Human Rights Campaign’s advocacy for LGBTQ inclusion.
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#LoveWins: Creating a Viral Moment to Drive the LGBTQ Movement Forward
Conference Session Videos November 8, 2019In this video, learn how the Human Rights Campaign created a viral social media movement to promote LGBTQ rights and equality.
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