Event Video
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Harnessing the Power of an Icon to Disrupt a Category
Conference Session Videos July 7, 2020Join this video to learn how being a disruptor can transform your brand.
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Tackling Today's Toughest Marketing Analytics Challenges
Conference Session Videos July 7, 2020Join Neustar to learn how unified marketing analytics helps tackle these tough, but solvable, challenges.
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The Golden Benefits of Disability Inclusion and Accessibility
Conference Session Videos July 7, 2020In this video, BBDO L.A. shared the benefits and best practices on making branded content accessible to people with disabilities and how to better support the differently-abled community.
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Using TikTok to Increase Your Return on Influencers
Webinar Rewinds July 7, 2020As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for brands. This webinar shared best practices and case studies regarding TikTok.
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Reputation, Relevancy, and Response: Adjusting Advertising in 2020
Webinar Rewinds July 6, 2020In this webinar, Angela Laubmeier Schema, vice president of advertising and sponsorships at Lincoln Financial Group, shared how Lincoln has combated budget cuts and bold moves by big-name competitors to maintain awareness and protect corporate reputation in response to the COVID-19 crisis.
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How Marketing Must Evolve in the Era of Social Distancing and Beyond
Webinar Rewinds July 2, 2020In this webinar, Erik Huberman, CEO & Founder of Hawke Media, discussed actionable tips to leverage the shift in demand to increase customer engagement and build community in the months to come.
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The Future of Social Commerce: How Brands Can (and Should) Adapt Their E-Commerce Strategies
Webinar Rewinds July 1, 2020In this webinar, PMG discussed how social platforms are responding to the need to provide seamless shopping experiences, how the landscape of platform buying has evolved, and what brands can and should do now to adapt their e-commerce strategies.
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Email Marketing in Sensitive Times - New Approaches for 2020 Summer Season
Conference Session Videos June 30, 2020This video focuses on the best email marketing techniques to utilize during this period of unease.
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Marketing Through a Crisis: Three Opportunities for Action
Webinar Rewinds June 30, 2020In this webinar, you will learn about the beliefs and concerns marketers have today and the challenges they face moving forward.
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How to Create Engaging Virtual Events during Social Distancing and Beyond
Webinar Rewinds June 29, 2020In this webinar, Ben Holland, On Q Financial’s Vice President of Marketing and former president of the American Marketing Association Phoenix Chapter, shared best practices for virtual events to help you improve your presentations and engage your audience.
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Frito-Lay: How to Reignite Brands by Carving Out New and Unexpected Territories
Webinar Rewinds June 26, 2020Marissa Solis, senior vice president, core brands at Frito-Lay, shared how brands like Doritos and Cheetos don't need to reinvent themselves – they need to use the brand's preexisting personality, consumer passions, and values to reignite the role they play in the lives of snackers.
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2020 B2 AWARDS PRESENTED BY GOOGLE
Conference Session Videos June 25, 2020In this video, the Top Category Award Winners will be revealed including the highest honor, Corporate Marketer of the Year. In a first ever, we will also reveal the finalists for the 2020 General Categories. Presenting Partner Google kicks the celebration off with a special presentation.
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CONFESSIONS OF A B2B MARKETER
Conference Session Videos June 25, 2020Let's take a candid look at what holds marketers back from a more connected, digital approach and how marketers can thrive as the "Consumerization of B2B" accelerates.
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Customer Experience in the Post-COVID-19 Era
Conference Session Videos June 25, 2020In this video, Rishi Dave, Chief Marketing Officer at Vonage, will discuss how enterprises can leverage technology to manage new operational challenges like remote collaboration while increasing productivity.
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Media Transformation and Changing the Timing of the Television Upfront
Webinar Rewinds June 25, 2020Leaders from the ANA Media Advisory Board discussed the upfront as well as other ideas for media transformation and reform.
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THE FUTURE OF CUSTOMER EXPERIENCE
Conference Session Videos June 25, 2020In this video, you’ll learn how listening, understanding and acting on the needs of customers, especially in times of uncertainty, helped Crichlow and SAP deliver exceptional customer experiences, value and outcomes.
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Ally Financial: Innovating and Evolving Through Social Media During Uncertain Times
Webinar Rewinds June 24, 2020In this webinar, Ally Financial explained how it uses its social platforms to connect with customers, drive brand awareness, and engage prospects with culturally relevant content.
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BRAND IMPACT THROUGH MUSIC SPONSORSHIP
Conference Session Videos June 24, 2020In this video, U.S. Cellular will share how they’re leveraging music artist sponsorships and live concerts that drives brand affinity, breakthrough media coverage, engagements and qualified leads.
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