Event Video
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Email Deliverability 101
Webinar Rewinds March 9, 2020Understand the guiding principles to optimize deliverability and ensure emails are reaching your customers in their inbox.
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Adapt or Be Ignored
Conference Highlights March 6, 2020Staying relevant requires brand marketers to be culturally aware and to avoid overmilking creative assets.
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Adapt or Be Ignored
Conference Session Videos March 6, 2020In this video, Janna Reddig, director of Global Integrated Marketing Communications at Beam Suntory, shared the transformation of the company’s communications, marrying the medium and the message in order to drive incremental growth.
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Brand Value Measurement — Opportunities and Challenges
Conference Session Videos March 6, 2020In this video, learn more about a recent survey to CMOs of ANA member companies, which provides a benchmark of how brand value is being used as well as the opportunities and challenges of such measurement.
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OkCupid Leans into Cultural Relevance to Ignite Growth
Conference Highlights March 6, 2020OkCupid redefined its cultural relevance by being an advocate for the empowerment of daters.
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OkCupid Leans into Cultural Relevance to Ignite Growth
Conference Session Videos March 6, 2020In this video, OkCupid shared the ways two recent campaigns engaged millennial and gen Z singles around the globe.
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Overview of the 2020 ANA Brand Masters Conference
Conference Highlights March 6, 2020In this video, get a two-minute overview of the 2020 ANA Brand Masters Conference.
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The Crocs Renaissance
Conference Highlights March 6, 2020Crocs reinvigorated its brand by making self-expression and clog reference its North Star.
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2020 ANA Brand Masters Conference — Opening Remarks
Conference Session Videos March 5, 2020ANA CEO Bob Liodice delivered the opening remarks at the 2020 ANA Brand Masters Conference.
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Brand Storytelling in the Age of AI: Examples from Danone
Conference Highlights March 5, 2020To drive brand growth, marketers need standout storytelling that blends human and artificial intelligence.
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Dove’s Campaign for Real Beauty
Conference Session Videos March 5, 2020In this video, learn how Dove’s campaign revolutionized the beauty industry and made Dove the most meaningful beauty brand in the world. But the battle is far from won.
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Embrace the Power of "And" to Build an Enduring Brand
Conference Highlights March 5, 2020Marketers should put storytelling on the same pedestal as data to build brand loyalty and adoption.
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Embrace the Power of "And" to Build an Enduring Brand
Conference Session Videos March 5, 2020In this video, Caterpillar shared how it built an enduring brand by embracing the power of “and.”
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IBM: A Leading Brand. A Lasting Brand
Conference Highlights March 5, 2020In a category transformed by innovation technology, IBM is elevating marketing effective with brand purpose.
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IBM: A Leading Brand. A Lasting Brand
Conference Session Videos March 5, 2020In this video, learn how “responsiveness,” “consistency,” and “commitment” to the brand has distinguished IBM as the 12th most valuable brand in the world, and the #1 most valuable pure B2B brand in the world.
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Reviving Human Connection in the Age of Digital Domination
Conference Highlights March 5, 2020The core of H&R Block’s brand marketing strategy is building community confidence by mitigating uncertainty.
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Reviving Human Connection in the Age of Digital Domination
Conference Session Videos March 5, 2020In this video, H&R Block shared how they are reimagining all touch points of the customer journey to emphasize human connection as well as specific insights on the brand value of putting human connection at the center of marketing.
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Reviving the Nesquik Brand for a New Generation
Conference Highlights March 5, 2020Nesquik leveraged platforms and partners to be relevant to its new target audience.
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Reviving the Nesquik Brand for a New Generation
Conference Session Videos March 5, 2020In this video, learn how Nestlé transformed Nesquik into one of the fastest-growing brands in 2019 with an in-house creative team to become culturally relevant on social media.
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Brand with Iconic Roots Driving Future Growth
Conference Session Videos March 4, 2020In this video, Russell Stover shared its experience with refreshing its brand.
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