Event Video
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HOW NISSAN USES PRECISION MARKETING TO BUILD THEIR BRAND
Conference Session Videos July 23, 2020In this video hear how Nissan USA developed its approach to Precision Marketing and uses it to support new model launches.
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PepsiCo’s Strategy in Reaching the Heartland Customer
Conference Session Videos July 23, 2020In this video, PepsiCo and New Heartland Group share best practices for engaging America’s Heartland.
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TD BANK: REIMAGINING BRAND DURING A PANDEMIC
Conference Session Videos July 23, 2020In this video, learn why brand is more important than ever and how TD Bank remade one of its most popular ads for the quarantine era.
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The General Insurance: Driving Growth Through Coordinated Media Strategies and Relevant Celebrity Partnerships
Conference Session Videos July 23, 2020In this video, The General Insurance shares how it transformed from a company reliant on traditional TV advertising to a more modern engagement model.
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Announcing 2020 B2 Awards General Category Winners
Event Soundbites July 22, 2020The winners - in 40 plus categories and divisions - whether gold, silver, or bronze - all reflect one common thread: uncommon business results that drive growth.
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BIC’s Journey to Global Digital Acceleration
Webinar Rewinds July 22, 2020In this webinar, Jen Elmashni, VP of Global E-Commerce and Digital Marketing, and Anna Ritchie, Head of Global Digital Content Strategy and Operations, shared insights and best practices for winning in the Digital space.
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#SMORESSATURDAY
Conference Session Videos July 21, 2020This session will show how Hershey’s not only turned an occasional treat into a ritual with #SmoresSaturday, but also inspired neighbors to become friends.
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CONNECT WITH CONSUMERS THROUGH MESSAGING
Conference Session Videos July 21, 2020You will learn how to use conversational commerce as a tool for virtual product consultations, driving product trial, and tying promotions to real-time events.
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HOW AMERICAN FAMILY INSURANCE WON BIG AS A CHALLENGER BRAND
Conference Session Videos July 21, 2020This session will highlight how a creative campaign focused on dreams not uncertainty and hopes for the future over fears won American Family Insurance a Silver REGGIE Award in the 2020 Challenger Brand category.
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How Turtle Wax 'Broke the Internet' with Influencer Marketing
Conference Session Videos July 21, 2020The Turtle Wax team will discuss how it proved that success is possible in a changing marketplace with the launch of their new Hybrid Solutions product line.
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Social Influencers & the New Normal
Conference Session Videos July 21, 2020Join Honda’s Head of Social Media, Jessica Fini, to discuss the role of influencers in Honda’s social marketing and explore how the brand’s campaigns have evolved in a changing media environment.
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A Guide to Growth Marketing During COVID-19
Webinar Rewinds July 20, 2020In this webinar, David Rodnitzky, CEO and Founder at 3Q Digital, shared his recommendations for marketing during COVID-19, including tips on where to pivot your focus if events were a large part of your marketing strategy; how to use real-time data to adjust budgeting, forecasting and KPIs; and what to keep in mind while creating messaging that speaks to the times.
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BUILDING A MULTICULTURAL BRAND WITH PURPOSE
Conference Session Videos July 20, 2020In this video, learn how Walker & Company built a brand with purpose from the ground-up.
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Finding New Ways to Engage Your Brand
Conference Session Videos July 20, 2020Learn from one of México’s oldest beer brand on how to connect authentically with consumers’ passion points to drive brand affinity and cultural relevance with Mexican American consumers.
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How Brands Can Progress in Times of Crisis
Conference Session Videos July 20, 2020In this video, Alain Sylvain, Founder & CEO of Sylvain Labs will argue that our ability to move things forward in times of crisis is dependent on activating the instincts that don’t come naturally during a crisis.
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Keeping America Running Is More Than Just a Tagline
Conference Session Videos July 20, 2020In this video, learn how Dunkin' and its franchisees leaned into its brand purpose, refilling optimism, to pivot and meet the emerging, urgent needs revealed across U.S. and its communities in response to the COVID-19 crisis.
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WOMEN ARE AMBITIOUS: HOW ONE BRAND CREATED A SOCIAL MOVEMENT
Conference Session Videos July 20, 2020In this video, the Tory Burch Foundation’s Director of Marketing and Digital shares what their team has learned about building brand purpose authentically from the inside out – at scale.
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Heat + Deloitte Digital Use Social Sensing to Help Business Navigate COVID-19
Webinar Rewinds July 16, 2020In this webinar, Heat + Deloitte Digital shared insights on AI platforms, Heat AI and Sprinklr, and how its agile team of strategist, analysts and creatives deliver actionable insights that businesses can use to navigate this next normal.
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Adapting Experiential Marketing in the Era of COVID-19 Using Experiential Relationship Management
Webinar Rewinds July 15, 2020In this webinar, Jonathan Yaffe, CEO & Co-Founder of AnyRoad, discussed how Experiential Relationship Management (or ERM, CRM for experiences) allows brands to capture data about experience participants to build better, long-term relationships with customers and maintain brand loyalty.
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BioPharma Company: Working with Your In-House Agency
Conference Session Videos July 15, 2020In this session, hear about procurement’s role and how they’re working hand-in-hand with their in-house agency.
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