Event Video
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Virtual Event Planning: Lessons Learned
Conference Session Videos August 5, 2020In this video, learn how, during the COVID-19 pandemic, Covenant House reimagined its Night of Broadway Stars gala into A Night of Covenant House Stars, a virtual event streamed on multiple digital platforms, including Amazon Prime.
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How To Reduce Risk and Investment Waste in Your Influencer Marketing Programs
Webinar Rewinds August 3, 2020In this session, Erick Schwab, Co-Founder and Co-CEO at Sylo, discussed tangible steps to experience higher standards and automation of brand safe and verified inventory from adding independent verification data of influencer audiences and metrics.
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Writing Copy with a Psychologist
Webinar Rewinds July 30, 2020Social psychologist Otis Fulton explained how to write copy using all of the tools of persuasion and understanding available to a psychologist with deep experience in nonprofit fundraising.
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ANA's CMO Master's Circle in Conversation with IBM
Conference Session Videos July 29, 2020In this video with Nick Primola from ANA’s CMO Master Circle, George Hammer, Chief Content Officer of IBM will share how the organization has responded to the COVID-19 crisis, and what processes have changed as a result.
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Improving Data and Creating Pandemic Personas
Conference Session Videos July 29, 2020In this video, Analytics IQ examined some of the causes and consequences of bad data and then identified four personas that elucidate the different ways in which Americans are responding to the COVID-19 pandemic.
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Leveraging Analytics to Enhance Consumer Experience
Conference Session Videos July 29, 2020In this video the lead analytic data engineer for Cox will discuss how text analytics for technical support calls relating to self installations help to cluster issue topics in order to identify commonly accruing keywords that provide key insights and pain points marketers can use to better handle the overall customer journey.
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New Innovations Delivering Audiences with Precision
Conference Session Videos July 29, 2020In this video, learn how solutions such as data-driven linear and addressable technology are enabling the modern marketer to navigate this fragmented audience landscape.
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The Domino’s Approach to Analytics
Conference Session Videos July 29, 2020This video will provide an example eco-system of how this can be orchestrated at an enterprise level with a focus on data in tandem with process, people and technology.
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The World Has Changed - Have Your Analytics?
Conference Session Videos July 29, 2020In this video, EVP Maggie Merklin will discuss how to evolve your analytics to thrive. Using real-life case studies, she will demonstrate the importance of speed of insights, model cadence, scenario planning, war gaming, and testing and experimentation.
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Ensuring Marketing Continuity for Sustainable Growth
Webinar Rewinds July 28, 2020In this webinar, we looked at the five dimensions of Marketing Continuity; discussed how marketers can drive value through smarter use of assets; and shared how to identify areas which can benefit from further efficiencies.
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Rocking the Digital and Physical World
Conference Session Videos July 28, 2020In this video, learn how the Rock & Roll Hall of Fame quickly pivoted to find ways to bring music fanatics together in a world of social distancing.
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Strategies and Insight from EEC Email Marketer Pollard Award Winner
Webinar Rewinds July 28, 2020In this webinar, Sandra Cordero, winner of the 2020 ANA Email Experience Council’s Pollard Email Marketer of the Year, shared some of her award-winning techniques, such as using personalization to support the customer journey and strengthen the customer relationship in such uncertain times, and how she uses data to drive results for a big brand.
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THE (NEAR) FUTURE OF EXPERIENCES
Conference Session Videos July 28, 2020In this session, Nelson Kunkel, Chief Design Officer at Deloitte Digital, will outline the opportunities on the horizon and share a few examples of how these new places are taking shape.
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Bringing Brand Purpose to Life
Conference Session Videos July 27, 2020In this session, VP of Marketing, Tia Cummings, shared how the Bevel brand has a very clear purpose: supporting black men and helping them look and feel their best.
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Extraordinary Times Call for Extraordinary Thinking
Conference Session Videos July 27, 2020In this video, Carmen Graf, head of global brand advertising and media at Indeed, and Matthew Coleman, marketing director at State Farm, discussed the state of the TV upfronts with Alan Schanzer, SVP of agency and advertiser development at Pandora.
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MCDONALD’S: DRIVING A CULTURAL REVOLUTION DURING A PANDEMIC
Conference Session Videos July 27, 2020In this video, get a “peek under the tent” and hear how McDonald’s executives have worked together, employing a strategic approach to meeting COVID related responsibilities, on a corporate and personal level, all through a multicultural lens
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Reopening America: Tracking Data on Where U.S. Customers Stand Today
Conference Session Videos July 27, 2020In this video, Ericka Podesta McCoy, CMO at Resonate, discussed how marketers should use the plethora of data that is available regarding COVID-19 and evolving consumer behaviors.
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The Future Is Now: How the Commerce Marketing Ecosystem Is Transforming at Breakneck Speed
Webinar Rewinds July 24, 2020This webinar explored how marketers are adapting to life under COVID-19 and how the convergence of retail, e-commerce, social, and digital will create future opportunities for them.
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How Marketers Must Adjust to the New Trial Mentality
Webinar Rewinds July 23, 2020This webinar examined how a trial mentality disrupts how marketers think about strategy, creative, media, and metrics, how to keep new shoppers that discovered a brand during COVID, and how to get lapsed shoppers to “try” your brand again.
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