Event Video | Marketing Knowledge Center

Feeding Kids During a Pandemic

Conference Session Videos May 28, 2020

IN this video, see how responding to this urgent moment, the agency had to not only produce more content more quickly than ever before, but also had to adapt to the rapidly-changing landscape.

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Oxygen for Growth: The Art of Doing More with Less with your Marketing Budget

Webinar Rewinds May 28, 2020

In this webinar, BCG shares ways to redeploy ad spend and accelerate growth in these challenging times.

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Post Pandemic Predictions: "New Normal" Opportunities for In-House Agencies

Conference Session Videos May 28, 2020

In this video, Maureen Boyle, senior director creative services & events for Nordstrom Trunk Club, will cover five "new normal" opportunities for in-house agencies as we look to brighter days ahead.

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SUPPORTING A REAL ESTATE NETWORK AT HOME

Conference Session Videos May 28, 2020

In this video, at just more than a year old, the in-house agency had to quickly pivot to support their realtor network.

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THE IMPACT OF COVID-19 ON CREATIVE, MARKETING, AND DIGITAL TEAMS

Conference Session Videos May 28, 2020

In this video, we’ll cover major topics like the pivot to support a new/revised marketing and communications landscape for their companies, the impact of remote work on team performance and culture, how teams are maintaining a strong culture and forging tighter bonds with internal stakeholders, and evaluating operations (processes, tools, performance metrics, etc.) to support a new world of adaptability and remote work.

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OREO: Living Our Purpose to Playfully Connect to Fans

Webinar Rewinds May 27, 2020

In this webinar, Oreo explained how its brand has not only stayed relevant across generations and cultures, but has also found a deeper emotional connection to its fans by living its purpose.

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Marketing in Anxious Times: People’s Psychology Is Changing

Webinar Rewinds May 26, 2020

In this presentation Behavioral Science identified some of the key shifts taking place in people's motivations and values, and discuss implications for brands in communicating with people in the long-term amid the COVID-19 pandemic.

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How Multicultural Marketers are Navigating COVID-19

Conference Session Videos May 22, 2020

In this video, ANA's Alliance for Multicultural & Inclusive Marketing (AIMM) shared the results of a survey on how marketers are confronting the challenges of multicultural marketing in the COVID-19 era and how they are planning to rebound in the future.

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How Toyota Targets Multicultural Consumers

Conference Session Videos May 22, 2020

In this video, Toyota shared its overall multicultural strategy and highlighted specific initiatives for African-American, Asian-American, and Hispanic populations.

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Influencer Marketing Essentials – Now and Beyond

Webinar Rewinds May 22, 2020

The head of ANA’s influencer marketing practice explained how top brands are maximizing influencer marketing, how brands can navigate its top challenges, what trends are emerging, how to leverage virtual and CGI influencers, and how brands are pivoting their influencer strategies to respond to COVID-19 changes.

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R/GA: Perception vs. Impact

Conference Session Videos May 22, 2020

In this video, R/GA Global Executive D&I Director, Carl Desir, presented ideas about how agencies can make a true impact, particularly as COVID-19 creates uncertainty around live events.

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TD Ameritrade’s Leap Into WeChat: Helping Chinese-American Investors Get Smarter

Conference Session Videos May 22, 2020

In this video, TD Ameritrade already having an established presence in Singapore and Hong Kong, TD Ameritrade focused its sights on the domestic Chinese consumer. With a refreshed general market focus of empowered investors, the Chinese diaspora became a logical extension of the strategy.

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Leaning Into Tribalism: How Brands and Retailers Are Winning in the New Normal

Webinar Rewinds May 21, 2020

This presentation explored the origins of today's often-ugly tribal consumer landscape, how it's affecting the retail market, and how visionary business leaders are turning it into gold.

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Don't Market To Gen Z, Engage Them

Webinar Rewinds May 20, 2020

This webinar, led by Rutgers University professor Mark Beal, author of Decoding Gen Z and the recently published, Engaging Gen Z, delved into Gen Z's preferred media, the brands that are leading the way in reaching Gen Z, and the critical difference between ineffectively marketing to Gen Z and effectively engaging this all-important cohort.

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Recession-proof? Strengthening Your Brand in Turbulent Times

Webinar Rewinds May 19, 2020

In this webinar, Analytic Partners discussed how to support decision making and reduce risk by balancing the long- and short-term, leveraging scenario planning and increasing speed to insights.

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Can-Do: How Marketers Are Driving the Agenda in Extraordinary Times (Marketing in the COVID-19 Age Series)

Webinar Rewinds May 18, 2020

In this webinar, EY’s Toni Clayton-Hine, UL’s Kathy Seegebrecht, and Stein IAS’s Tom Stein discussed the ways in which marketers are going far beyond business-as-usual to deliver deeply meaningful impact for their organizations in these extraordinary times.

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Data Sources for Media: A Buyer’s Guide

Webinar Rewinds May 18, 2020

This webinar introduced listeners to a brief overview of the data ecosystem, why evaluating data before purchase is important, five criteria to use to evaluate the quality of a dataset, and specific steps to follow when considering purchasing a dataset.

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