Insights from “The Most Quoted Man in Advertising”
Executive Summary
Brian Wieser has been described by the trade press as "Madison Avenue's de facto Chief Economist" and "The Most Quoted Man in Advertising." For the past year he has been Global President, Business Intelligence at GroupM. In this role Brian helps gather, analyze, and distribute marketplace intelligence to provide insights on markets, audiences, partners/platforms, and supply/demand dynamics. In this webinar, Brian focused on lessons learned from China and other countries for how the coronavirus crisis may play out in the United States, how marketers can be socially helpful in this period of time, how marketers can prepare for what's next, and how agencies can support their efforts!
Speaker:
Brian Wieser
Global President, Business Intelligence
GroupM