Marketing for “Somewhat Bad” or “Really Bad”: How to Realign Your Scenarios for COVID-19
Executive Summary
We're living in exponential times; scenarios are no longer high, medium, low, but "somewhat bad" and "really bad." In this webinar, get concrete steps for how you can execute for the "somewhat bad," while having a plan for the "really bad."
Key Takeaways:
- Overcome the typical problems with reporting: siloed, delayed, too blunt, and historical rather than predictive
- Ramp up well-governed, in-market media and content testing
- Anticipate changes in customer behavior for the two scenarios in question — "somewhat bad" and "really bad"
- Think a couple of steps ahead where, for instance, instead of thinking about a future mix at today's prices, reconsider what it might look like under future scenarios
Speaker:
Cesar Brea
Partner
Bain and Company
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