Event Video

The Importance of Owning It
Event Soundbites August 13, 2020
Ally developed its in-house capabilities by building a competitive MarTech stack and embracing its scrappiness.
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The Importance of Owning It
Conference Session Videos August 13, 2020
In this video, learn how Ally leveraged a combination of in-house and external agency capabilities to achieve and sustain success.
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5 Ways the Media Landscape Will Transform Post COVID-19
Webinar Rewinds August 12, 2020
A PR pro with over a decade of experience, Annie Scranton, shared her beliefs for what the media landscape will look like for the next two, four, and six months post coronavirus.
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A MODERN TECH FRAMEWORK FOR OMNICHANNEL ADVERTISING
Conference Session Videos August 12, 2020
Join Mediaocean’s Chief Revenue Officer, Ramsey McGrory to discuss a modern technology framework to simplify the landscape, tackle transformation, and execute omnichannel advertising in this new era.
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AB InBev’s In-House Agency Is at the Intersection of Mad Men and Math Men
Event Soundbites August 12, 2020
For AB InBev, the goal of starting an in-house agency was integrating insights, creative, and engagement into one ecosystem.
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AB InBev’s In-House Agency Is at the Intersection of Mad Men and Math Men
Conference Session Videos August 12, 2020
In this video, a leading marketer at AB InBev shared why the brand created DraftLine, its global in-house studio, and she reviewed a few recently executed campaigns.
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CELEBRITIES & INFLUENCERS: WHO? WHAT COST? AND HOW TO ENGAGE
Conference Session Videos August 12, 2020
This session focuses on various aspects of engaging celebrity and influencer personalities to promote brands.
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CONTENT MARKETING AND THE ROLE OF THE IN-HOUSE AGENCY
Conference Session Videos August 12, 2020
In this session, we’ll explore those opportunities and best practices. Included in those opportunities are recommendations on the operational benefits and vision for an in-house agency structure which can provide greater success and brand growth.
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EVERYTHING STARTS WITH YOUR NORTH STAR
Event Soundbites August 12, 2020
Former Boeing ECD Wayne Barringer will discuss why making a powerful in-house vision a reality is critical to the culture and performance of your team. And he’ll show you how to create such a vision - and the deliberate steps necessary to make progress fulfilling it.
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EVERYTHING STARTS WITH YOUR NORTH STAR
Conference Session Videos August 12, 2020
Former Boeing ECD Wayne Barringer will discuss why making a powerful in-house vision a reality is critical to the culture and performance of your team. And he’ll show you how to create such a vision - and the deliberate steps necessary to make progress fulfilling it.
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GORILLA GLUE: TACKLING BROADCAST COMMERCIALS IN-HOUSE
Event Soundbites August 12, 2020
Learn how Gorilla Glue exploded their brand from print-advertising to best-in-class broadcast creative — without an agency of record.
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GORILLA GLUE: TACKLING BROADCAST COMMERCIALS IN-HOUSE
Conference Session Videos August 12, 2020
Learn how Gorilla Glue exploded their brand from print-advertising to best-in-class broadcast creative — without an agency of record.
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IMPROVING THE VALUE OF CREATIVITY – WITH SCIENCE
Event Soundbites August 12, 2020
This presentation uses hard science to prove why creative ideas are better for the bottom line and offers real-world examples of how business can balance logic and emotion to grow.
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IMPROVING THE VALUE OF CREATIVITY – WITH SCIENCE
Conference Session Videos August 12, 2020
This presentation uses hard science to prove why creative ideas are better for the bottom line and offers real-world examples of how business can balance logic and emotion to grow.
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INSIDE TARGET CREATIVE
Conference Session Videos August 12, 2020
Learn how Waterbury and his team work to identify the skills and talent so that the brand's voice can be fully heard.
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ONE TIP TO WD-40® YOUR CREATIVE OPERATIONS
Conference Session Videos August 12, 2020
Simplify how work gets done by understanding the secret to frictionless workflow and precision compliance wherever creative plays. Don’t let mishaps in execution take anything away from the powerful brand stories you create every day.
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OVERNIGHT SUCCESSES THAT IN REALITY WEREN’T: INCREMENTAL CHANGE DELIVERS BREAKTHROUGH MOMENTS
Conference Session Videos August 12, 2020
Applying insights from creative leaders across industries, Corey O'Brien, VP at Aquent Studios, will discuss how to deliver breakthrough moments for your in-house agency.
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SONY PICTURES: DEVELOPING AN IN-HOUSE DATA AND MEDIA STRATEGY
Event Soundbites August 12, 2020
Hear how Sony strategically launched this new capability and where they plan to take it.
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SONY PICTURES: DEVELOPING AN IN-HOUSE DATA AND MEDIA STRATEGY
Conference Session Videos August 12, 2020
Hear how Sony strategically launched this new capability and where they plan to take it.
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THE INTERSECTION OF IN-HOUSE ANALYTICS, RESEARCH AND CONSUMER INSIGHTS
Event Soundbites August 12, 2020
In this session, John Hancock will share their approach to managing this process.
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