Event Video
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Navigating Changing Consumer Behavior during COVID-19
Webinar Rewinds June 16, 2020In this webinar, data, insights, and consulting leader Kantar examined how consumers and brands have been transformed by COVID-19 and provided guidance for how brands can emerge stronger in the years ahead.
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Panera Bread's Pandemic Pivot and the Entrepreneurial Spirit Behind It
Conference Session Videos June 16, 2020In this video, learn how Panera Bread rapidly launched two new concepts, Panera Grocery and Panera Curbside, and also formed partnerships with the USDA, with Chef Jose Andres and the World Central Kitchen, and with “Meals for Heroes” enabling food delivery to over 800 hospitals.
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THE NEW RULES OF BRAND ENGAGEMENT
Conference Session Videos June 16, 2020In this video, we’ll break down what this change represents and the new rules of engagement for brands going forward.
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How Brands Using Smart Data Fuel Meaningful Customer Relationships and Trust
Webinar Rewinds June 15, 2020In this webinar Axiom, and Matterkind dive into the importance of trust in the marketing/advertising ecosystem and how using data, inventory, technology, and audience strategy to engage consumers in an authentic way will help those content experiences shine.
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Stop Making Sense: The Art of Inspiring Leadership in Trying Times
Webinar Rewinds June 12, 2020In this webinar, Assembly Media shared "The Six Skills of Inspiration" that can inspire people during these strange and trying times.
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COVID-19 Industry Impact on Production and Content Creation: What’s Next?
Webinar Rewinds June 10, 2020In this webinar, APR will shared its aggregated global analysis on the impact of COVID-19 in production and discussed strategic considerations as you resume your productions including:
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Price Gouging Regulation and Enforcement in the COVID-19 Era
Conference Session Videos June 9, 2020This webinar explores the current state of affairs in price gouging regulation and enforcement and the implications for businesses, providing practical tips on risk management and pricing strategies. Presenting from Venable LLP will be The Honorable Mark Pryor, Partner, Melissa Landau Steinman, Partner and Kate Patton, Associate.
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Pearle Vision: The Art and Science of Effective Brand Positioning During COVID-19
Webinar Rewinds June 8, 2020Doug Zarkin, VP and CMO at Pearle Vision, shared his perspective on brand positioning and how to use its power to drive sustained brand growth in the midst of the COVID-19 pandemic.
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2020 ANA REGGIE Award Winning Campaign: Chosen: The Power to Choose in a Child's Hands
Conference Session Videos June 5, 2020In this video, watch World Vision introduce Chosen® — a new invitation to child sponsorship.
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2020 ANA REGGIE AWARD WINNING CAMPAIGN: LAUGH TRACKER
Conference Session Videos June 5, 2020In this video, we invented a wearable device that could scientifically measure fun and put it on hundreds of kids at attractions all across the state.
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2020 ANA REGGIE Award Winning Campaign: The Whopper Detour
Conference Session Videos June 5, 2020In this video, learn how Burger King’s Whopper Detour turned customers into co-conspirators in trolling their rival–using the power of their app, mobile and creativity to alter history.
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2020 ANA Reggie Award Winning Campaign: Wine & Cheez-It - The Perfect Match
Conference Session Videos June 5, 2020In this video, we deployed an earned-centric program built on the insight that nothing pairs better with cheese than wine.
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Six Ways to Redesign Scope of Work Programs in Uncertain Times
Webinar Rewinds June 5, 2020In this webinar, Decideware shared top recommendations to help shape a successful approach to scope of work programs between advertisers and agencies.
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YOU HAD ME AT GOOD BUY: CONSUMERS IN A DISTRACTED AGE
Conference Session Videos June 5, 2020In this video, Sinead Norenius-Raniere answers these questions with three key recommendations that will enable marketing campaigns to perform — moving beyond awareness and toward action — as consumers and the world around us evolves.
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How Gen Z Will Save Us and Their Impact on Business
Webinar Rewinds June 3, 2020In this webinar, Moxie outlined what makes gen Z distinct, what approaches are best suited for reaching this uniquely-poised audience, and what impact they will have on your business.
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Putting the B2B Customer Front and Center: A Holistic Approach
Webinar Rewinds June 3, 2020In this webinar, Merkle, B2B International, and guest speaker from Forrester dove deeper into these survey findings and discussed ‘never before’ solutions required for today’s agencies to meet the evolving demands of the booming B2B marketplace.
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Next Generation of TV (OTT, Advanced TV) - Critical Components Impacting Cross-Media Measurement
Webinar Rewinds June 2, 2020The MRC described its standards and guidance on OTT and advanced television measurement practices and provided critical insights for what to seek among measurement partners (for example Nielsen, Samba, Alfonso, Innovid, and Google).
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Drive Brand Growth Using Messaging Supporting Multicultural and Inclusive Communities
Webinar Rewinds June 1, 2020In this webinar, AIMM senior leaders and board members shared their journeys to shore up brand partnerships and take stances against xenophobia, racism, and hate targeting Asians, Blacks, Hispanics and LGBTQ segments, which have escalated during the COVID pandemic.
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Marketing’s Vital Role in Tackling the COVID-19 Pandemic
Webinar Rewinds May 29, 2020In this webinar, MASB highlighted the research-supported five essential areas of action marketers can take to support consumers during this anxious time and – as quickly as possible – foster an economic recovery afterward.
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