Marketing of Beauty/Cosmetic Products
Executive Summary
This panel will cover important issues for marketing cosmetics products, including issues that arise when marketing to Gen Alpha. The lessons learned are applicable to products and services of all types. We will cover hot areas in class actions and competitor challenges, including "clean" claims, sustainability claims, endorsements, and more. We will also discuss best practices for claim substantiation, with an emphasis on the types of testing relevant to the beauty industry, such as consumer use and sensory tests.
Speakers:
Jeff Warshafsky
Partner
Proskauer Rose LLP
Jennifer Yang
Senior Counsel
Proskauer Rose LLP
Yungbi Jang
General Counsel, North America
RHQ Amorepacific
Tom Rosholt
Owner/Principal
Tom Rosholt Consulting, Inc.
CLE Materials
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