It’s Not Easy Being Green: The Quest for a Unified Global Green Marketing Strategy
Executive Summary
As data continues to show that consumers care enough about sustainability initiatives to have it influence purchasing decisions, companies are increasingly looking to tout their efforts in this arena. But how can companies make this work on a global scale? This panel will explore strategies for managing global ad campaigns and initiatives around sustainability marketing in an increasingly segmented regulatory environment. The panel will consider whether and how to harmonize efforts across the Americas, Europe, and parts of Asia.
Speaker:
Tiffany Ferris
Partner and Chair, Trademark and Advertising Practice Group
Haynes Boone
Joseph Lawlor
Partner
Haynes Boone
Shona Kain
Senior Corporate Counsel, Privacy and Marketing Legal
Salesforce
CLE Materials
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