Connecting with Consumers Through Storytelling and Media Partnerships

November 11, 2024    

Executive Summary

This panel will cover brand messaging through content outside of traditional ads, including social media, content partnerships, and communications/distribution channels.

Speakers:
Po Yi
Partner
Manatt, Phelps & Phillips, LLP

Mona Thakkar
Deputy General Counsel
Volkswagen Group of America, Inc.

Lisa Kechijian Aber
Associate General Counsel
Hospital for Special Surgery

Jesse Weintraub
Assistant General Counsel
Vanguard Group, Inc.

CLE Materials

• Session Presentation
• 16 CFR Part 255 (up to date as of 10/15/2024): Guides Concerning Use of Endorsements and Testimonials in Advertising
• 16 CFR Part 259 (up to date as of 10/15/2024): Guide Concerning Fuel Economy Advertising for New Automobiles
• An In-Depth Look at the FTC's Updates to the Endorsement Guides — Part 1 of 2
• An In-Depth Look at the FTC's Updates to the Endorsement Guides — Part 2 of 2
• Guidance on Covered Health Care Providers and Restrictions on Media Access to Protected Health Information about Individuals in Their Facilities
• HIPPA Marketing
• Investment Adviser Marketing Rule
• Native Advertising: A Guide for Businesses