Recent Developments in Green Marketing: How to Make Sustainable Sustainability Claims
Executive Summary
This panel will discuss recent regulatory and legal developments in the green marketing area, including the long-anticipated updates to FTC's long-standing Green Guides; recent class actions addressing "green" claims; newly enacted state laws (particularly in California) that address greenwashing; and recent self-regulatory decisions addressing environmental claims. You'll also get an in-house counsel perspective on best practices for amassing substantiation when dealing with third party certification bodies and other technical topics.
Speakers:
Jennifer Fried
Partner
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
Margaret Esquenet
Vice President and Senior Counsel — Brand, Marketing, and Consumer Experience
Marriott International, Inc
Rachel Maryan
Senior Counsel
Nestle USA
Kristen Wang
Assistant General Counsel
LG Electronics USA, Inc.
CLE Materials
- Session Presentation
- Dorris v Danone Waters of America
- Earth Island Institute v The Coca Cola Company
- Gyani v Lululemon Athletica Inc et al
- National Advertising Division Finds Certain Compostability Claims for HoldOn Bags Supported; Recommends Others Be Modified or Discontinued
- People v. Exxon Mobil et al Complaint
- State of New York v JBS USA Food Company Complaint
- Securities and Exchange Act of 1934 in the Matter of Keurig Dr Pepper Inc.