Managing Risk in Talent Collaborations for Regulated Products
Executive Summary
Talent collaborations for regulated products can be a highly effective way to advertise, offering unique opportunities for brand growth and innovation. While these collaborations can be highly advantageous and profitable, they also come with certain risks that are best managed proactively. This session will cover critical IP considerations when partnering with talent and explore unexpected regulatory hurdles that talent may face when investing in health, personal care, or other regulated products. Additionally, this session will provide strategies to help avoid FTC priorities related to endorsements and material connections, ensuring your brand and talent are safeguarded from potential pitfalls.
Speakers:
Raqiyyah Pippins
Partner
Arnold & Porter
Angela Wilson
Senior Counsel, Intellectual Property
The Hershey Company
Monique Forrest
Head of North America Legal Affairs
Beiersdorf
Brad Harris
Senior Corporate Counsel
The Clorox Company
CLE Materials
- Session Presentation
- Final Trade Regulation Rule on the Use of Consumer Reviews and Testimonials
- FTC Warns Influencers: Disclose Material Connections
- Guides Concerning the Use of Endorsements and Testimonials in Advertising
- Sample Educational Letter to Social Media Influencer
- Soliciting and Paying for Online Reviews: A Guide for Marketers