H-O-T-T-O-G-O: Supporting Brand Partnerships and Sponsorships Without Getting Burned
Executive Summary
This session will focus on the major points of sponsorship agreements from the perspectives of both sides of the deal. Our panel will discuss the key business and legal issues entities encounter when looking for sponsorship opportunities, selecting appropriate brand partnerships, and negotiating agreements that meet the needs of both the sponsored and the sponsor.
Speakers:
Neal Patel
Partner
Frost Brown Todd LLP
AJ Correale
Partner
Frost Brown Todd, LLP
Jen Hurley
Senior Director, Legal Affairs
T-Mobile
CLE Materials
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